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Napa Green | Champion Story
Packaging plays an important role in customer perception. We are hearing more and more stories from Napa Green members about the benefits of greener packaging AND customers giving kudos for eliminating Styrofoam and lightening packages.
The Elegance of Lighter Glass: One weighty topic that is getting a lot of attention right now is glass bottles. Somewhere along the way bigger, heavier bottles got onerously associated with higher quality, but perceptions are starting to shift.
Years ago, I was consulting with Benziger Family Winery and we started exploring lightening up bottles. The Executive Team was worried the bottles would look cheaper. We did a lineup of bottles – the originals mixed with lighter weight options. No one could tell the difference. Benziger was able to significantly reduce shipments, with huge cost and carbon footprint savings. More recently Jackson Family Wines shaved two ounces off bottle weight across 85% of their production. This reduced their overall emissions by four percent and saved them $1 million a year.
The benefits of lighter glass include reducing raw materials, energy use and greenhouse gas emissions during production; reducing transportation emissions and costs; and reducing workplace injuries from employees lifting heavy cases of wine.
These benefits are part of why Erica Harrop, Founder and President of the Napa-based company Global Package chose to launch their Elegant Light Line™ of wine bottles that provide wineries with durable and attractive alternatives to standard-weight bottles.
One of Global Package’s Elegant Light customers is Julie Johnson with Tres Sabores Winery.
Julie also notes the shift was seamless on the bottling line and the bottom line.
Custom, Recyclable Packaging with Quadruple Benefits: In 2017, Chateau Montelena decided it was time to move away from wood boxes for wine shipments, which were expensive to ship and didn’t provide high enough protection from breakage. They decided to shift to custom-branded cardboard with individual inserts using Coastal Products pulp.
The new packaging allowed them to fit more bottles and boxes in each shipment, with significant cost savings. For instance, it reduced the number of shipments to New York from five to two. This hugely reduced the carbon footprint of shipments to and from the winery. In addition, this lighter footprint packaging reduced breakage by nearly fifty percent. And that is not to mention that the cardboard and pulp packaging is more affordable than wooden boxes.
Pushing the Envelope: Global Package is launching a new collection of Wild Glass produced by Estal Packaging, which is 100% sustainable “real cycled” and boasts a greener production process. The Wild Glass is produced from post-consumer recycled glass collected from municipalities and its production method uses lower fuel consumption.
The Wild Glass bottles are produced allowing for slight imperfections in appearance, resulting in a unique bottle that showcases their commitment to sustainability. This distinctive style of glass makes it easy for customers to identify brands that are environmental change leaders.
Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.
‼️Save this Itinerary‼️
Check out these stunning @napagreen certified wineries in this itinerary from @evyncam that takes you from the bay to the forest to explore the wide range of ecosystems that Napa Valley has to explore.
📍 @bouchaine_vineyards
📍 @ruddestate
📍 @seaveyvineyard
Visit these wineries to create deep meaningful connections and support local, sustainable businesses. Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
🍃 Save green and drink green!
If you’re visiting the Southern Napa Valley from anywhere in California, January is a great time to check out these incredible #NapaNeighbor deals from @napagreen certified members running through the end of the month.
Check out @napavintners or reach out to each winery for more info, and stay tuned for more adventures heading North.
#winetasting #visitnapavalley #sustainablewine
Find out what being @napagreen certified means to @joshwidaman and the team @pineridgewine, then go for a visit and taste the love in every bottle!
#sustainablewine #regenerativeviticulture #winetasting
‼️ Save this Itinerary ‼️
Check out this itinerary by @danpetroski of participating @napagreen wineries and vineyards that contribute to the long-term health of our land and ensure that Napa Valley remains a thriving and beautiful region for future generations.
📍 @larkmeadvineyards
📍 @silveroakcellars
📍 @vsattui
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
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This is not your typical itinerary by @abrittain – wetting your palate for wine producers that are difficult, perhaps impossible, to visit. However, if you are a wine connoisseur seeking exceptional wines from sustainability and climate leaders you should absolutely put in the effort to secure wines from these @napagreen certified producers.
📍 @dominusestatewinery
📍 @lailvineyards
📍 @adamvs
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
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This itinerary is ideal for a girls’ trip or a day out with friends! Discover the sustainable side of Napa with @goodfriendsgoodfood itinerary, which celebrates diversity and offers wines tailored to a range of palates.
These @napagreen certified wineries provide beautiful settings to connect over fantastic wine, all while supporting positive change within the wine industry.
📍 @domainecarneros
📍 @rdwinery
📍 @trefethenfamily
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
‼️ Save this itinerary‼️
This itinerary by Sommelier and Vintner, @danpetroski, showcases a rich variety of regional efforts from @napagreen certified wineries with a diversity of style, size, production and profiles, where each place focuses on varies in accordance with their distinct microclimate.
Be sure to check out the second 1/2 of this itinerary to complete your visit!
📍 @ashesxdiamonds
📍 @cliffledevineyards
📍 @hydewines
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
@closduval’s bottles from Verallia are 30% lighter than traditional bottles, which represents a 34% reduction in carbon emissions from glass production alone!
Lightweight glass saves natural resources, lowers transportation costs and emissions, and reduces the risk of employee injuries. Not only is it infinitely recyclable, it’s also beautiful!
Get a bottle (or several) of this @napagreen certified wine to feel and taste the commitment sustainability from soil to bottle.
#winetasting #wineindustry #climateaction #lightenup #lightweightglassbottles
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Get insider information and tips to make the most of your trip to some of @reyeswine.mw’s favorite Napa Green certified wineries with this exclusive in-the-know Itinerary.
📍 @rdwinery
📍 @sequoiagrove
📍 @schramsberg
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
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This itinerary, by Master Sommelier, @andrearobinsonms, will take you to @napagreen Certified wineries, where we can see and taste the commitment to our planet and our community that pays off now in great wine, natural beauty and soil health, while paying it forward.
📍 @chandonusa
📍 @grgichhillsestate @grgichhills
📍 @troisnoixwine
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
Congratulations to @twentyrowswines for @napagreen Winery Certification!
Twenty Rows crafts small lots of their Napa Valley wines, at the @fiordisolewines certified sustainable facility. These wines are not only made with environmental impact in mind, they reflect honest varietal character and showcase the terroir where the grapes were grown.
#sustainablewine #sustainablewinery #napavalleywine
‼️ Save this Itinerary! ‼️
This itinerary by @abrittain will take you to @napagreen certified, tucked away spots, run by some powerhouse women, deeply dedicated to the stewardship of the Napa Valley.
📍 @tressabores
📍 @viadernapavalley
📍 @spottswoodewinery
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
Congratulations to @etudewines for achieving @napagreen winery recertification!
Etude Wine’s sustainability initiatives encompass everything from cover crops, solar powered facilities, recycled water use and water-wise landscaping, wetland and habitat restoration, wildlife corridors, stunning pollinator gardens and more. For a truly immersive sustainability experience with expressive wines with a holistic winemaking approach.
#climateaction #winetasting #wineindustry
Being with a community of people who are excited about biodiversity, healthy ecosystems, and climate resilience is good for the soil and the soul!
Whether you’re regenerative curious or ready to get regenerative certified, reach out to join this community! You’ll get access to support, resources, practical guidance, and incredible field days like this one @bedrockwines with @napagreen and @regenerativeviticulture
#regenerativeviticulture #OneBlockChallenge #climateaction
There’s still time to register for the @napagreen and @regenerativeviticulture #OneBlockChallenge informational sessions!
Register for either session at the link in our bio:
December 9th from 9:00-10:00 am
December 11th from 9:00-10:00 am
#soilhealth #regenerativeviticulture
@napagreen and @regenerativeviticulture partnered to bring the #OneBlockChallenge to Napa County winegrowers!
Tomorrow is the first virtual informational and onboarding session, so bring your questions, curiosity and excitement and hop on zoom to learn more.
#climateaction #regenerativeviticulture
