To lead the evolution of sustainable winegrowing by defining and advancing the highest standards that regenerate the environment, strengthen vineyard ecosystems, improve winery practices, and advance social equity in our community, while setting the global benchmark for responsible winegrowing.
Napa Green Values: Leadership, Stewardship, Authenticity, Collaboration, Impact, Resilience, Regeneration
Commitment to Racial and Social Justice: At Napa Green we pledge to continuously examine and deepen our understanding of power imbalances and social biases in our everyday world. We commit to take action whenever possible to build a more just community, and partner with individuals and organizations that share this commitment. We seek to be a visible ally and take public positions not only on social inequities and injustices within our industry and community, but also within the broader social justice movement.
Commitment to Ethical Labor Practices: At Napa Green we are committed to ethical and sustainable practices throughout our operations. While terms like “modern slavery” may seem remote from our daily operations, we recognize this is an important concern, particularly for international distributors and retail partners. As such, we are committed to ethical labor practices throughout our supply chain.
Acknowledging Historic Injustice: As Napa County pursues new opportunities in the 21st century it is also important to look back and recognize and acknowledge the history of this region. The Napa Valley is one of the longest continuously inhabited regions in California. For 10,000 years, this region, known as “Talahalusi,” was home to native peoples. In the 19th and early 20th centuries the Onasatis (often referred to as Wappo) were killed, decimated by smallpox and relocated by early settlers. As the wine industry began to take a foothold in the mid- to late-19th century Chinese migrant laborers played a central role in planting vineyards and building wineries and caves. They were treated as inferior citizens and heavily discriminated against. At the turn of the century a series of fires destroyed the Chinatown that once stood in St. Helena. Any remaining Chinese community was gone by the time of Prohibition. To move forward we must acknowledge the injustices and wrongs perpetrated in the past, which provide a critical lens to examine current prejudice, racism and injustice in our society.
