Napa Green mission

Mission: To lead the evolution of sustainable winegrowing by defining and advancing the highest standards that regenerate the environment, strengthen vineyard ecosystems, improve winery practices, and advance social equity in our community, while setting the global benchmark for responsible winegrowing.

Our Vision: A world where stewardship of land, water, and community is practical, profitable, and inseparable from producing exceptional wine, and where Napa Valley serves as a living model for agriculture that is both deeply rooted and globally influential.

Core Purpose: To protect and advance the agricultural, ecological, and human fabric of Napa Valley, and to demonstrate through action, that nurturing the land, people, and place is the foundation of truly great wine and a more enduring world.

Commitment to Racial and Social Justice: At Napa Green we pledge to continuously examine and deepen our understanding of power imbalances and social biases in our everyday world. We commit to take action whenever possible to build a more just community, and partner with individuals and organizations that share this commitment. We seek to be a visible ally and take public positions not only on social inequities and injustices within our industry and community, but also within the broader social justice movement.

Commitment to Ethical Labor Practices: Modern slavery is a serious issue that impacts close to 50 million people globally and encompasses various exploitative practices, notably forced labor and human trafficking. Forced Labor refers to any work or service exacted from an individual against their will, typically executed under the threat of penalty or to discharge a debt. Human Trafficking involves the recruitment, transportation, or harboring of people through coercion, violence, or intimidation to exploit them for forced labor or other means. Napa Green firmly opposes modern slavery and is dedicated to fostering ethical labor practices across every level of our supply chain.

Acknowledging Historic Injustice: As Napa County pursues new opportunities in the 21st century it is also important to look back and recognize and acknowledge the history of this region. The Napa Valley is one of the longest continuously inhabited regions in California. For 10,000 years, this region, known as “Talahalusi,” was home to native peoples. In the 19th and early 20th centuries the Onasatis (often referred to as Wappo) were killed, decimated by smallpox and relocated by early settlers. As the wine industry began to take a foothold in the mid- to late-19th century Chinese migrant laborers played a central role in planting vineyards and building wineries and caves. They were treated as inferior citizens and heavily discriminated against. At the turn of the century a series of fires destroyed the Chinatown that once stood in St. Helena. Any remaining Chinese community was gone by the time of Prohibition. To move forward we must acknowledge the injustices and wrongs perpetrated in the past, which provide a critical lens to examine current prejudice, racism and injustice in our society. 

Napa Green Privacy and Cyber-Security Policy: Napa Green takes your privacy very seriously. We only collect user data that is strictly necessary for business functions. You have the right to request that we delete any of your personal information that we collected from you . Once we receive your request and confirm your identity, we will delete your personal information from our systems. This Privacy Policy does not apply to our collection and use of personal information in an employment capacity.

All data is confidential and will only be used by Napa Green. This data is collected to develop reports and recommendations that will help the facility: Improve efficiency; baseline resource metrics and track changes and improvements over time. Napa Green will not disclose to third parties Project information in a manner that identifies the Winery or Owner without the Owner’s prior written approval. Provided that Napa Green does not disclose the identity of Owner or Winery, Napa Green may use data collected from the Project to advance its mission to grow certified sustainable, responsible businesses in Napa County.   

Napa Green Memberships