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Napa Green | Champion Story
Chateau Montelena Winery is a stone building nearly 130 years old. But that doesn’t stop winemaker Matt Crafton and members of their leadership team from implementing cutting edge technologies that save energy, water and money while maintaining the integrity of this historic building.
The winery has both Napa Green Land and Winery certifications, but they wanted to further improve efficiency. Matt notes, “Solar is glamorous, but it’s pushing the green ‘easy’ button. Real savings come in the details.” For example, staff noticed when the tasting room is busy, it gets stuffy, requiring more air conditioning. The solution? MacroAir fans with blades shaped like airplane wings. They are low speed, quiet and circulate air efficiently, allowing Chateau Montelena to increase the thermostat 2-4 degrees in summer. “We were the first winery to have this high-tech system. Fans are $3,000 each, but with HVAC savings and customer comfort it was worth it. The fans keep the air dry as well, reducing humidity. It’s a win-win.”
Harvest presented another opportunity for conservation, when the winery simultaneously has high demand for hot water and is generating the most heat. By installing Therma-Stor heat exchangers on their hot glycol system, Chateau Montelena captures waste heat using it to reheat water. Matt says, “Well water is 52 degrees and our waste heat brings it to 110 degrees. Instead of heating water from 50 to 160 or 180 degrees, it only has to go up from 110. This was easy and low cost.”
Other measures range from simple to high-tech. Chateau Montelena found new, decorative LED filament bulbs for their chandeliers, which last for three-plus years, replacing incandescent bulbs that lasted just three months. They were the first winery to install the cutting edge DC Fast station Electric Vehicle (EV) chargers a few years ago. In 2016 they upgraded to Tesla 277 volt stations, providing the fastest Tesla charge available in the valley, along with a universal EV charging station.
The winery is also focused on water efficiency. They worked with Tule Technologies to install vineyard water sensors that measure evapotranspiration and real-time water use, providing immediate feedback on vine stress. Matt notes, “We dry farm the majority of our vines, but if we do water we know exactly how much to irrigate. The sensors are cost-effective – less than $1,000 each. If you save a gallon of water per vine in a 100-acre vineyard, you’re saving 100,000 gallons.
Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.
Join us on April 9, 2026 @charleskrugwinery to explore climate smart opportunities, sustainable glass, closures and more ways to green your supply chain.
We will share case studies, hear about climate-smart and alternative packaging, clarify what materials are truly recyclable, and identify new ways to divert more waste from the landfill.
With speakers from Verallia, @naturalcorkcouncil, @cork_supply, Treasury Wine Estates, @freeflowwines, @revinobottles, @keystonecapsules, Wine Industry Zero Waste Collective, @naparecycling and more!
➡️ ticket link in bio!
#winebusiness #wineindustry #supplychainmanagement
Discover four exceptional wineries united by a commitment to sustainability, community, and thoughtful hospitality.
These wineries are not only @napagreen certified but also @bcorporation certified, and through their “B Collaborative” partnership this month, they are offering a special tasting experience: wine club members receive two complimentary tastings, and non-members can enjoy a two-for-one tasting.
Learn More by visiting these wineries.
@artesawinery
@cliffamily
@spottswoodewinery
@troisnoixwine
#winetasting #visitnapavalley
Learn why Natalie Bath, Winemaker at @ruddestate considers @napagreen an important part of their commitment of land stewardship.
#SoilHealth #WomenInWine #RegenerativeViticulture
@napagreen has had a number of growers looking for organic solutions to dealing with nematodes where vines are planted. Our partners at @lallemandplantcareusa have an OMRI approved biological solution.
Learn more in this short video!
#soilhealth #vineyardmanagement #wineindustry
Join us March 17th @grgichhillsestate to connect with cover crop expert Keith Berns, with @greencoverseed, and experienced viticulturists, to leans how you can incorporate soil health practices in your vineyard!
➡️ Registration link in bio.
#soilhealth #regenerativevineyard #covercrop
What is biochar and why is it so cool?
Hear from @napa.char to learn more.
#climateaction #soilhealth #biochar
🐝 “If you build it, they will hum” - Erin Arnsteen, Western Program Coordinator @monarchjointventure
We are grateful for everyone who attended our Biodiversity in the Vineyard workshop last week! It was an amazing day @grgichhillsestate filled with bees, birds, butterflies, a community passionate about biodiversity, and experts providing resources for building biodiversity in YOUR vineyard.
#regenerativeag #biodiversity #worldwildlife #regenerativeviticulture
Join us in congratulating Megan Scott (@love.dream.breathe), our Operations Director, on 6 years at @napagreen. Megan’s positive attitude and “can do” approach to problem solving has greatly contributed to the success of Napa Green and our members.
Thanks for your work and dedication to sustainability!
📸 @brianamarieweddings
📍 @trefethenfamily
#womeninwine #womeninstem #climateaction
Thanks to the @naparegister for publishing this Climate Connection contribution from @napagreen’s Vineyard Program Director, Ben Mackie (@soilrainandhope) highlighting the biodiversity @grgichhillsestate.
If you loved this article, you’ll love our Birds, Bees & Butterflies: Biodiversity in the Vineyard workshop happening today!
#climateaction #regenerativeag #regenerativeviticulture
Friday night dinner dilemma?
Order takeout from @southsidenapa using promo code DONATE and 20% of your order will be donated to @napagreen.
It’s a win: win! You get dinner and @napagreen gets funding to contribute our impactful climate action work in Napa Valley.
Order online or preorder your Fried Chicken Friday pickup for February 27, 2026. Don’t forget to pair it with Napa Green certified wine! 🍽️ 🍷
#dineanddonate #nonprofit #napavalley
Join us Thursday, February 26 to learn about biodiversity in the vineyard.
🍇 Ivo Jeramaz, Winemaker & VP of Vineyards and Production at @grgichhillsestate, will welcome us to the beautiful property and illustrate the various implementation of habitat diversity they have undertaken at the American Canyon ranch.
🍇 Jo Ann Baumgartner & Sam Earnshaw from @wildfarmalliance will provide insight on how to maximize bird habitat and establish hedgerows to support the local ecology.
🍇 Erin Arnsteen from the @monarchjointventure will outline how pivotal vineyard acreage can be to support the dwindling Western Monarch populations.
🍇 Cori Carlson, owner of @napapastureprotein, will explain the ecological goals of grazing a vineyard.
🍇 Ruby Stahel from the @naparcd will join us to discuss the various resources that the RCD has to support habitat enhancement on Napa properties.
🍇 @soilrainandhope from @napagreen will talk about bees!
➡️ Ticket link in bio.
#biodiversity #regenerativeag #regenerativeviticulture
Learn about the herd of cattle calmly grazing the vineyards @ruddestate, contributing to soil health and biodiversity, in our latest post from @soilrainandhope.
➡️ Link in bio.
#climateaction #regenerativeag #regnerativeviticulture #soilhealth
Thanks to @naparegister and @kcuz for this great article about the @regenerativeviticulture and @napagreen #OneBlockChallenge field day @celaniwines.
We had a great time engaging with attendees about opportunities to implement regenerative practices in their vineyards!
If you’re regenerative curious or want to learn more head to the link in our bio!
#climateaction #regenerativeviticulture
Congratulations on @napagreen Vineyard Certification to @shadybrookestatewinery!
Nestled in the picturesque heart of Coombsville, Shadybrook Estate, has shown a deep commitment to regenerative viticulture and climate action. Visit to see the natural beauty of this hidden gem.
#climateaction #regenerativeviticulture #napagreen
We love the biodiversity in this @grgichhillsestate American Canyon Vineyard!
Come learn how to integrate biodiversity in your vineyard on February 26 at this workshop with @napagreen, @grgichhillsestate, @wildfarmalliance, @monarchjointventure, @napapastureprotein and @naparcd.
➡️ Ticket link in bio.
#Biodiversity #RegenerativeAg #RegenerativeViticulture
Congratulations to @rutherfordhillwinery on achieving @napagreen Winery Recertification!
At Rutherford Hill Winery, sustainability is apparent in all of their practices. The facility is 100% solar-powered and even contributes clean energy back to the local grid. Additionally, they prioritize natural solutions, like Owl Boxes and organic farming.
Visit to experience for yourself these exceptional wines that invest in our planet’s future.
#climateaction #winetasting #sustainablewine
