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Napa Green | Champion Story
Chateau Montelena Winery is a stone building nearly 130 years old. But that doesn’t stop winemaker Matt Crafton and members of their leadership team from implementing cutting edge technologies that save energy, water and money while maintaining the integrity of this historic building.
The winery has both Napa Green Land and Winery certifications, but they wanted to further improve efficiency. Matt notes, “Solar is glamorous, but it’s pushing the green ‘easy’ button. Real savings come in the details.” For example, staff noticed when the tasting room is busy, it gets stuffy, requiring more air conditioning. The solution? MacroAir fans with blades shaped like airplane wings. They are low speed, quiet and circulate air efficiently, allowing Chateau Montelena to increase the thermostat 2-4 degrees in summer. “We were the first winery to have this high-tech system. Fans are $3,000 each, but with HVAC savings and customer comfort it was worth it. The fans keep the air dry as well, reducing humidity. It’s a win-win.”
Harvest presented another opportunity for conservation, when the winery simultaneously has high demand for hot water and is generating the most heat. By installing Therma-Stor heat exchangers on their hot glycol system, Chateau Montelena captures waste heat using it to reheat water. Matt says, “Well water is 52 degrees and our waste heat brings it to 110 degrees. Instead of heating water from 50 to 160 or 180 degrees, it only has to go up from 110. This was easy and low cost.”
Other measures range from simple to high-tech. Chateau Montelena found new, decorative LED filament bulbs for their chandeliers, which last for three-plus years, replacing incandescent bulbs that lasted just three months. They were the first winery to install the cutting edge DC Fast station Electric Vehicle (EV) chargers a few years ago. In 2016 they upgraded to Tesla 277 volt stations, providing the fastest Tesla charge available in the valley, along with a universal EV charging station.
The winery is also focused on water efficiency. They worked with Tule Technologies to install vineyard water sensors that measure evapotranspiration and real-time water use, providing immediate feedback on vine stress. Matt notes, “We dry farm the majority of our vines, but if we do water we know exactly how much to irrigate. The sensors are cost-effective – less than $1,000 each. If you save a gallon of water per vine in a 100-acre vineyard, you’re saving 100,000 gallons.
Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.
Take action this Earth Month with Napa Green. Our team of experts is ready to assist you in achieving your climate action goals for both your vineyard and winery, no matter where you are in your sustainability journey.
🎥 @robot_productions
#earthday #earthdayeveryday #earthmonth #climateaction #sustainabilty #climatesmart #regenerativeag
🍴Wednesday April, 23rd is the day NOT to miss lunch at @cliffamily!!
Come enjoy delicious food while supporting Napa Green! See you there.
Uniquely, Napa Green isn’t just a roadmap of leading practices. Napa Green provides an expert, boots-on-the-ground consulting team that develops:
✅ Regenerative Carbon Farm Plans (to enhance soil health, biodiversity, resilience, and carbon storage)
✅ Irrigation Distribution Uniformity Assessments (to maximize water efficiency)
✅ Integrated Resource Assessments (to reduce energy, water, waste and emissions in production)
✅ Action Plans for continuing improvement (tailored to the opportunities and goals of each vineyard or winery)
Additionally, we support soil sampling and analysis, provide resource assistance, run practical training and education workshops throughout the year, and provide valuable, hands-on guidance in meeting your climate action goals.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @buddsocial
📍 @tressabores
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
Napa Green’s vineyard team is trained to develop regenerative, whole-farm Carbon Farm Plans (CFPs). These plans review all of the current beneficial practices that are increasing soil and ecosystem health and storing carbon, and identify additional opportunities to regenerate the soil and vineyard ecosystem and simultaneously maximize carbon capture in a given property. Each vineyard’s goal is to become carbon neutral (or negative) and increase the resilience of vineyards, businesses, and our community.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @soilrainandhope
📍 @tressabores
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
Clear pathways for employee advancement are essential for a thriving workforce and driving success. They boost retention, job satisfaction, productivity, and attract top talent. Napa Green Certified members develop pathways for growth, discussing career goals and progress with employees during reviews.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @briana_marie
📍 @dominusestatewinery
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
Forests are not only our largest terrestrial carbon sink, they are also home to 80% of the world’s on-land diversity. We need healthy forests, which means a balanced density of native trees and plants. Healthy forests experience lower intensity fires with less tree mortality, meaning higher carbon retention and ecosystem function.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @abrittain
📍 @seaveyvineyard
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
Napa Green Certified Wineries benefit from an on-site Integrated Resource Assessment (IRA) led by our experienced engineers and winemakers. This IRA evaluates resource metrics, monitors progress, and identifies areas for improvement to increase efficiency and save $$$.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📍 @materrawines
#21days21ways #earthmonth #earthday #climateaction #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
All of our members are committed to using at least 60% renewable energy, whether through on-site solar and other renewable sources or by working with @mcecleanenergy to access clean power through the grid. The impact? Over 1.2 million pounds of CO2e saved by wineries and vineyards in just one year. To put that into perspective it’s the equivalent to offsetting the emissions from driving over 1.5 million miles in a typical gas-powered car!
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @love.dream.breathe
📍 @corisonwinery
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness #renewableenergy #greenpower #greenenergy
As part of their commitment to sustainability, Napa Green Certified Winery members collaborate with key suppliers and utilize their purchasing power to support eco-friendly practices. In the same way, we can make a difference at home by choosing materials made from post-consumer recycled materials, and selecting reusable, recyclable, compostable, biodegradable, and non-toxic products.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness #greenpurchasing #supplychain
Napa Green Certified Vineyards implement climate-smart burn practices, such as Conservation Burning, Flame Cap Kilns, and Air Curtain Burners. These practices reduce smoke and emissions and create biochar. Biochar is re-fossilized wood that provides long-term carbon storage. Even more compelling, when inoculated and applied with compost, biochar aids in water retention and increases water and fertilizer efficiency.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📍 @gloriaferrerwinery
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
Napa Green Certified Vineyards implement practices to create habitat for beneficial wildlife, including bluebirds, owls, bats, and raptors. Members may also install boxes and perches if trees or other natural perches aren’t present to encourage these animals in the vineyard. These measures are part of a broader commitment to sustainable and regenerative farming practices.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @soilrainandhope
📍 @tressaboreswinery
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness #biodiversity
While vineyards don’t directly require pollination, pollinators still play a vital role in the overall health of our ecosystems. Increased biodiversity leads to better soil health, water retention and can attract beneficial insects. Plus, pollinators are friend shaped! 🐝
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @soilrainandhope
📍 @grgichhills
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness #biodiversity
Join us @earthdaynapa tomorrow, April 12 at the wine booth to try some sustainable wines!
All proceeds for to the Environmental Education Coalition of Napa County’s Field Trip Bus Grant Program and the Darcy Aston Scholarship.
#earthday #earthmonth #earthdayeveryday #sustainablewine #climatesmartwine
Carbon storage is inherently site-specific, tied to unique combinations of soil types, microclimates, historical farming practices, and more. Napa Green Certified Vineyards leverage soil sampling to validate the on-the-ground impacts of their regenerative farming methods.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @growresiliently
📍 @sixsigmaranch
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
Green teams offer a multitude of benefits, ranging from enhanced employee engagement and a culture of sustainability to cost savings and improved environmental performance.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @kikimrobinson
📍 @charleskrugwinery
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
Napa Green Vineyard members located along waterways maintain and enhance riparian areas for wildlife habitat, erosion control, creek/river health and carbon storage.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @briana_marie
📍 @dominusestatewinery
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
