Don’t Miss the Final Week of Napa THRIVES: Going All In on Social Equity, Climate Action and Regenerative Farming

June 7-23, Napa, CA – The first four events of the Napa THRIVES symposium were an incredible success, with nearly 400 guests joining to share in action- and impact-oriented conversations around water and energy efficiency, waste prevention & green purchasing, cultivating biodiversity and partnering with nature in and around the vineyard. During the course of the events many industry leaders committed to Take Action.

Chimney Rock Winery will explore installing EV chargers and lightening more of their glass bottles. Pam Starr of Crocker & Starr is transitioning to Napa Green Vineyard, getting a “Distribution Uniformity” Assessment to maximize irrigation efficiency, and divesting from lenders/investors that support fossil fuels. Tonnellerie Berger & Fils will seek out more sustainable packaging for international barrel shipments, and facilitate a community initiative for local recycling and reuse of barrel packaging.

Highlights included New York Times Wine Critic, Eric Asimov, warning against “Pro-task-ination” – emphasizing that we cannot allow our many small, day-to-day tasks to become an excuse not to take serious, industry-leading action to drawdown emissions and build resilience. “Viticulture is symbolic far beyond other agriculture because of its visibility and emotional connection to the public,” noted Asimov. “Wine has the power to educate and persuade – it’s crucial to use this storytelling power.”

World-renowned climate advocate, Bill McKibben, founder of Third Act and 350.org, drove home the scale of the climate crisis and the unique opportunity the wine industry has to be brave and engage with “HNWIs” – the High-Net-Worth Individuals who visit and enjoy our exceptional wines. We must share the call to action, including divesting from banks and investments that support fossil fuels. McKibben observed, “The planet is way outside of its comfort zone, and so we also have to be far outside of our comfort zone.”

On June 21, Napa THRIVES will focus on Social Equity, Diversity, and Inclusion, with leaders and industry changemakers including Nikki Silvestri of Soil and Shadow, Philana Bouvier of Demeine Estates, Tonya Pitts, Sommelier and Wine & Food consultant, and Maryam Ahmed, co-founder of the Diversity in Wine Leadership Forum and founder of Maryam + Company.

“Saying social equity is just a part of sustainability is like saying rebar is just a part of a building,” says Martin Reyes, MW, co-founder of Napa THRIVES. “Taking care of our people is foundational to any grown-up discussion of sustainability and resilience. We require social sustainability to achieve rapid progress in our environmental and economic longevity.”

On June 23, Napa THRIVES will culminate in a fireworks event bringing it all home with Climate Action & Regenerative Agriculture. Climate scientist Dr. Drew Isaacs will lead a Marquee roundtable featuring Birgit Cameron of Patagonia Provisions, Jonathan Foley of Project Drawdown, and Kimberly Nicholas, sustainability scientist at Lund University and author of “Under the Sky We Make.” Kayalin Akens-Irby of Planet FWD will return and join a workshop on the process and benefits of greenhouse gas (GHG) emissions inventories. As Akens-Irby observed in her keynote on June 14, “The food and beverage industry as a whole makes up 30 to 40% of global emissions, which is a huge footprint. Wine itself is a much smaller percentage of that, but this industry also has an outsized opportunity to improve and to fight climate change. [We have to] orient our agricultural systems around fighting climate change as a core outcome of the products we grow.”

June 23rd’s Climate Action event will include bonus content, with two afternoon workshops – the first a discussion with the leaders of the Porto Protocol, an international industry climate action and education non-profit, and the second a deep dive into “The Future of Finance,” as requirements for Environmental Social Governance (ESG) action, reporting and transparency will soon be a requirement for ANY business, large or small, seeking a loan or investment.

Week Three Marquee Speakers: Nikki Silvestri, Founder and CEO, Soil and Shadow; Kimberly Nicholas, Sustainability Scientist, Lund University, and Author, Under the Sky We MakeJonathan Foley, Executive Director, Project DrawdownBirgit Cameron, Co-Founder and Head of Patagonia Provisions.

Week Three Industry Mentors:  Philana Bouvier, President, Demeine Estates (Growing Diversity & Social Impact); Jim Duane, Winemaker, Seavey Vineyard (Regenerative Carbon Farming).

Week Three Moderators: Dr. Liz Thach, MW, Wine Writer, Educator, and Consultant; Dr. Andrew Isaacs, UC Berkeley Climate Scientist; Peter Marks, MW, Napa Valley Wine Academy; Kelli White, Sommelier and author Napa Valley, Then & Now.

Napa THRIVES Co-Founders: Anna Brittain & Martin Reyes MW

Learn More and Get Your Tickets Now at https://napathrives.org/

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

Book your exquisite food & wine experience at @bcellars this August and support the wonderful work being done in climate smart winemaking! 

#winery #winetasting #wineandfood #chef #napa #napavalley #climatesmart #sustainability #winereels #cheers
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Book your visit to @sterlingvineyards this August and receive 50% off your tasting while supporting Napa Green! 🍷🚠

#cheers #climatesmartagriculture #winery #napa #napavalley #visitnapavalley #winetrip #winwin
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Join these rockstars of winemaking this week at @complinewineshop for Vino & Vinyl night featuring all Napa Green Certified Wineries! 

🗓️: Thursday, July 18th 
📍: Compline Wine Shop 
⏰: 7:00pm 

Get your tickets now at the link in our bio! 💃🍷

@tressabores, @ashesxdiamonds, @spottswoodewinery, @closduval, @larkmeadvineyards, @complinewineshop, @tisharoundtown
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Plan your tasting at @phiferpavittwine in August! 🍷

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” - Margaret Mead
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You’re invited.. 

Join us for a fun night featuring some awesome Napa Green wineries! Link in profile for tickets. 🎵🍷

📍: @complinewineshop 
🗓️: Thursday 6/18/24 7:00-9:00pm
🎟️: Linked in profile
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Plan your tasting at the beautiful new Garden Pavilion at Napa Green Champion winery @whitehalllane! 

Help support Napa Green while sipping on delicious Sauvignon Blanc and Merlot amongst the scenic views. Cheers to Climate Smart Wines! 🍷

#napavalley #winereels #sustainability #winetasting #winetrip #visitnapavalley #cheers #vineyardviews #winelovers
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Plan your trip to @cliffamily this August for our ‘Cheers to Climate Smart Wines’ campaign! 

Clif Family Winery & Farm will be creating a beautiful food and wine tasting menu for the month of August with a percentage going straight to support Napa Green! 

Plan your visit to the tasting room, food truck or gorgeous Enoteca Private Tasting Salon in August to enjoy great food & wine while helping to support this important initiative! 

#napavalley #sustainability #napa #cheers #winereels #winetasting #visitnapavalley #winebusiness #wineindustry #winetrip
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We’re thrilled to announce our ‘Cheers to Climate Smart Wines’ campaign starting in August! 

Several of our champion members will be curating special offerings to support Napa Green and highlight the brilliant work being done in Climate Action here in Napa Valley. 

Join us this August and visit @spottswoodewinery & @mkshepp!
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Economics of Organics on June 25th at @grgichhills. Register at the link in our bio. 

🎙️: @soilrainandhope 
🎞️: @mvino1
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Seeking third party auditors! Email sierra@napagreen.org for full details!
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Have you been to Napa Green Certified @boeschenvineyards yet?
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Team Green outing today at the stunning @boeschenvineyards as we celebrate big things that we can’t wait to share with you! 🌿
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One of the main resistances to phasing out glyphosate is increased labor and equipment costs. However, the costs of herbicides and fertilizers have risen dramatically, so increased labor demands can be offset by reduced supply chain purchases. 

In addition, leaders like Grgich Hills Estate have shown that regenerative organic farming can be cost-effective. According to an analysis by Brotemarkle Davis & Co. LLP accounting firm, the average annual per acre cost of vineyard management in the Napa Valley is $14,800, with $3,800 in depreciation. At Grgich, they spend $11,000 per acre, with only $1,300 in depreciation due to the longer life of their vineyards. 

Learn from regional leaders about the practical costs, benefits, and ROI of herbicide-free, organic, and regenerative vineyard management.

Confirmed Speakers:
• Ivo Jeramaz, Grgich Hills
• Phil Coturri, Enterprise Vineyard Management & Winery Sixteen 600
• Brad Kurtz, Gloria Ferrer
• Brenae Royal, St. Supery
• Rebekah Wineburg, Quintessa

Register at the link in our bio.
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“Storytelling is key… and sustainability is the most important topic in wine.”

Thank you @elinmccoy for an incredible and insightful conversation with @napagreen members about the stories most likely to capture journalists attention.
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