Don’t Miss the Final Week of Napa THRIVES: Going All In on Social Equity, Climate Action and Regenerative Farming

June 7-23, Napa, CA – The first four events of the Napa THRIVES symposium were an incredible success, with nearly 400 guests joining to share in action- and impact-oriented conversations around water and energy efficiency, waste prevention & green purchasing, cultivating biodiversity and partnering with nature in and around the vineyard. During the course of the events many industry leaders committed to Take Action.

Chimney Rock Winery will explore installing EV chargers and lightening more of their glass bottles. Pam Starr of Crocker & Starr is transitioning to Napa Green Vineyard, getting a “Distribution Uniformity” Assessment to maximize irrigation efficiency, and divesting from lenders/investors that support fossil fuels. Tonnellerie Berger & Fils will seek out more sustainable packaging for international barrel shipments, and facilitate a community initiative for local recycling and reuse of barrel packaging.

Highlights included New York Times Wine Critic, Eric Asimov, warning against “Pro-task-ination” – emphasizing that we cannot allow our many small, day-to-day tasks to become an excuse not to take serious, industry-leading action to drawdown emissions and build resilience. “Viticulture is symbolic far beyond other agriculture because of its visibility and emotional connection to the public,” noted Asimov. “Wine has the power to educate and persuade – it’s crucial to use this storytelling power.”

World-renowned climate advocate, Bill McKibben, founder of Third Act and, drove home the scale of the climate crisis and the unique opportunity the wine industry has to be brave and engage with “HNWIs” – the High-Net-Worth Individuals who visit and enjoy our exceptional wines. We must share the call to action, including divesting from banks and investments that support fossil fuels. McKibben observed, “The planet is way outside of its comfort zone, and so we also have to be far outside of our comfort zone.”

On June 21, Napa THRIVES will focus on Social Equity, Diversity, and Inclusion, with leaders and industry changemakers including Nikki Silvestri of Soil and Shadow, Philana Bouvier of Demeine Estates, Tonya Pitts, Sommelier and Wine & Food consultant, and Maryam Ahmed, co-founder of the Diversity in Wine Leadership Forum and founder of Maryam + Company.

“Saying social equity is just a part of sustainability is like saying rebar is just a part of a building,” says Martin Reyes, MW, co-founder of Napa THRIVES. “Taking care of our people is foundational to any grown-up discussion of sustainability and resilience. We require social sustainability to achieve rapid progress in our environmental and economic longevity.”

On June 23, Napa THRIVES will culminate in a fireworks event bringing it all home with Climate Action & Regenerative Agriculture. Climate scientist Dr. Drew Isaacs will lead a Marquee roundtable featuring Birgit Cameron of Patagonia Provisions, Jonathan Foley of Project Drawdown, and Kimberly Nicholas, sustainability scientist at Lund University and author of “Under the Sky We Make.” Kayalin Akens-Irby of Planet FWD will return and join a workshop on the process and benefits of greenhouse gas (GHG) emissions inventories. As Akens-Irby observed in her keynote on June 14, “The food and beverage industry as a whole makes up 30 to 40% of global emissions, which is a huge footprint. Wine itself is a much smaller percentage of that, but this industry also has an outsized opportunity to improve and to fight climate change. [We have to] orient our agricultural systems around fighting climate change as a core outcome of the products we grow.”

June 23rd’s Climate Action event will include bonus content, with two afternoon workshops – the first a discussion with the leaders of the Porto Protocol, an international industry climate action and education non-profit, and the second a deep dive into “The Future of Finance,” as requirements for Environmental Social Governance (ESG) action, reporting and transparency will soon be a requirement for ANY business, large or small, seeking a loan or investment.

Week Three Marquee Speakers: Nikki Silvestri, Founder and CEO, Soil and Shadow; Kimberly Nicholas, Sustainability Scientist, Lund University, and Author, Under the Sky We MakeJonathan Foley, Executive Director, Project DrawdownBirgit Cameron, Co-Founder and Head of Patagonia Provisions.

Week Three Industry Mentors:  Philana Bouvier, President, Demeine Estates (Growing Diversity & Social Impact); Jim Duane, Winemaker, Seavey Vineyard (Regenerative Carbon Farming).

Week Three Moderators: Dr. Liz Thach, MW, Wine Writer, Educator, and Consultant; Dr. Andrew Isaacs, UC Berkeley Climate Scientist; Peter Marks, MW, Napa Valley Wine Academy; Kelli White, Sommelier and author Napa Valley, Then & Now.

Napa THRIVES Co-Founders: Anna Brittain & Martin Reyes MW

Learn More and Get Your Tickets Now at

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

A live check in with @abrittain &!
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🌿 Did you know that less than 3% of philanthropic donations go to environmental work? 

Please consider donating to Napa Green this giving season with one of several ways at any level! 

Head to the link in our bio for details!
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With gratitude and joy, we wish you a beautiful day & start to the holiday season from all of us at Team Green! 

- Ben, Meghan, Anna, Marissa, Sierra & Megan
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‘If not here, where? If not now, when?’ 

“The onus is on us as a world class wine growing region to be leaders in sustainability & climate action.” 

- Executive Director of Napa Green, Anna Brittain
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It’s been a big week at Napa Green and we want to take a moment to raise a glass to salute you all. 

We are overjoyed to see so much support and invigorated interest in our mission towards sustainable practices and regenerative agriculture in the wine industry. 

We have many more details, paired with educational & financial resources that are already up and rolling on our website. We will continue to share them all, one by one and in great detail here on socials as well. 

For now please plan on joining us at our upcoming Town Hall meeting on Dec 7th at @stsupery. You can find more details at 

Cheers and Happy Friday Napa Valley. We are so proud to be a part of this amazing community!
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⚠️ Important Announcement 

Napa Green becomes the first sustainable wine growing certification to require the phaseout of Round Up. 

Please find the link in our bio for the full press release and full suite of info & grower resources. 

Join us on December 7th for our Napa Green Town Hall at @stsupery.
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Don’t miss the awe-inspiring @nikki_silvestri at @dominusestatewinery on Nov 30th!
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You’re invited to join us for a very special day at @dominusestatewinery on November 30th. 

We’ll be briefly interviewing our speaker @nikki_silvestri right here on Instagram today at 2:00pm PST to hear more about what to expect at this event. See you then.
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Curious to learn more? Join us at @dominusestatewinery on November 30th for a rare event and luncheon. Link in bio for details.
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GREEN is the new black this season!! 

Head to the link in our bio now and get your shirts, help a good cause and be an honorary part of Team Green this season! 💚
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Let’s hear it for our Executive Director of Napa Green, the incomparable Anna Brittain for being named a 2023 Wine Industry Leader by @winebusinessmonthly!! 

In their Sustainability Stewards section (which we love to see) we find Anna named in good company with inspired fellow leaders! 

Head to our stories or the link in our bio for free access to the full November issue. 

Cheers to the great work of our visionary Director Anna Brittain!!
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Drink Green this Halloween! 💚
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Sierra is our Soil & Climate Specialist at Napa Green and her ask this year is that everyone consider donating to our small but mighty Team Green for Giving Season! 

Here is more from @regenwithsierra: 

“🎃 Happy Halloween Eve everyone! Today is my birthday, and I would be beyond thrilled if you would consider a donation to @napagreen to support a nonprofit focused on climate action in the wine industry 🍷🍾

@napagreen has the leading set of standards for sustainable practices, from soil to bottle. I am most proud of the work we do with winegrape growers to adopt regenerative agricultural practices in their vineyards. 

Please consider supporting us in our mission!  Click the link in bio for more! “
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Thank you for having us @visitnapavalley! We had a great time talking to visitors about the many sustainability practices our Napa Green wineries and vineyards employ! 

Stop into the Visit Napa Valley Visitor Center in Napa to learn more!
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