To engage with strategic economic sectors to promote and facilitate integration of conscientious, green business standards and a commitment to continuing improvement. These rigorous practice- and performance-based sustainability standards, customized for each business sector, are independently validated by third-party certifiers.
To play a pivotal role in achieving county climate action and emissions reduction goals.
To provide meaningful feedback on sustainability performance and serve as an educator and convener to inspire the community and marketplace with the benefits and achievements of responsible green businesses.
To stand as a leader exemplifying that sustainability elevates health, quality and experience for employees, customers and community, now and in the future.