Napa Thrives' Green Energy Workshop: Accelerating Progress on Solar, Southern Glazer's Sustainability Ramps Up

A panel of four experts highlighted some of the hottest topics in energy conservation and carbon emission reductions in St. Helena at a Napa Green event held June 9. The panelists recommended taking specific actions to address climate change–adopting LEDs, rightsizing solar energy, buying EV’s, reducing fleet and warehouse emissions and more. 

Those big sheets of plastic shrinkwrap found in distribution warehouses could have a second life instead of going to landfills, if Southern Glazer’s new sustainability program adopts an employee’s suggestion that the company rated #1 in a recent internal sustainability idea competition. The $21 billion distribution giant is evaluating working with plastics recycling giant Trex to recycle the wrap and other plastics. That’s according to Cindy Leonard, Executive Vice President, Fine Wine Division, who laid out a partial preview of some of the company’s initial sustainability roadmap. 

Chateau Montelena winemaker Matt Crafton is looking to a German company to supply lower cost solar arrays that could power the winery more efficiently. Many wineries need to ensure that PGE’s Power Safety Power Shutoffs don’t interrupt production, he said. “Most of us can put a dollar figure on what it costs when our winery shuts down. So think about that.”

Beer industry engineering veteran Bill Bennett, Napa Green’s winery project engineer since 2010, told wineries to take energy conservation measures seriously before scaling up a solar energy solution. “Don’t solarize inefficiency,” he said. He has conducted 160 winery evaluations, measuring baselines and progress.

Charlie Gregg, Head of Sales at Sausalito based American Solar said, “Friends say ‘Is it the right time for solar?’ Yes. 10 years ago. Seven years ago. Five years ago. And it’s still the right time. So my suggestion to you is get the efficiency piece right.”

“You all are the folks who can make a difference right now with what you do, by installing renewable energy systems–with solar as the most obvious and economically feasible.”

American Solar’s Commercial Development Manager Jason Nelson hammered home the point that flexible tax credits make solar investment extremely attractive. 

But it was Leonard’s presentation that captured the most attention, due to the company’s size, breadth and pivotal role in emissions for alcoholic beverages. 

Leonard presented a graph showing that transportation and warehousing make up 10 percent of alcoholic beverage GHG emissions (based on work with Southern’s consultant Schneider Electric) for Scope 1 and 2 alone. (Scope 3 estimates are not yet available.) 

An earlier study by the Wine Institute (based on 2011 data) put the transportation impact at 13 percent of Scope 1 and 2.

Breaking down the 10 percent figure, Southern Glazer’s attributes 57 percent of its GHG emissions to its fleet, which it says emits 70k+ metric tons CO2 and 43 percent to its buildings which it says emit 50k+ metric tons of CO2. 

“We are the largest wholesaler in the United States with over 14 million square feet of warehouse space.That is 320 acres. How we do business together matters,” she said. Seven percent of the company’s warehouse space is in Florida, she said, where Hurricane Ida destroyed facilities in 2017. 

“We started this sustainability project in Q2 and the beginning of Q3. So we’re in the ideation phase of how we can best corporately address as well as work with the different states,” Leonard said. 

“We would love to put solar on in Florida. We want to talk about opportunities and how we can store the wonderful Florida sunshine, Tesla batteries, or whatever we need to do, so that we can start improving our EV proposition with our forklifts, and all the machinery we can probably use solar energy with.” 

She continued, “Here are areas that we’re focusing on: efficiencies in our warehouse–we’re moving to LED. All the plastic wrapping? We are right now working with Trex to recycle it. So it can be used a second time and a third time.”

“Arizona is working on EV right now,” she said, adding that Southern is also evaluating using smaller vehicles for delivery in refrigerated containers to on premise and independent retailers. After conducting an Arizona pilot with 2 Xos Class 7 trucks, in December Southern announced its purchase order for 10 Xos Class 7 refrigerated beverage trucks (which do not require drivers with commercial licenses) for use in Texas. “The big warehouses, grocery, Albertsons, all would still be serviced using the big trucks,” she said. 

“We are looking at automatic shut offs, so if the truck has been idling for five minutes, they shut down,” she said. “We have monitors in the cab so we can take a look at what the temperature is from inside that cab all the time. So when your cellar creates this beautiful product, we are committed to making sure that it gets all the way to our warehouses at that same temperature with minimal variation.”

A baseline audit gave Southern insights into its biggest gaps, she said. ”We started with the current state…We were shocked to find out that 60 percent of our sites did not measure water usage. And 90 percent did not manage or take a look at what their waste output was. That changed four months ago.”

“Now the big, big thing for us is the Idea Distillery,” she said, a program that incorporates suggestions from the company’s 22,000 employees. “We got 3,000 presentations back like that. It was the quickest response we ever had.”

The company put out a press release in April showing the winning submissions. 

The sales teams alone contributed 300 ideas, she said, one of which is being adopted, incentivizing sales reps to buy EVs. “Rather than paying for gasoline (which we do), we’re now working on a paycheck offset that will accumulate, and we will encourage you to go get an EV,” she said. 

“So when our sales teams are driving around town, seeing our customers, they are now encouraged–we’re piloting this in Florida right now–to go get an EV. And maybe that three years worth of gas, we would have paid, will be a paycheck offset. 

“We feel this is very important to take a leadership role. And as we pilot this, if it proves out, we will roll this out across all 35 markets. So this is super exciting.”

Another winning employee suggestion was adoption of waterless urinals. “We’re taking a look at our water usage…and waterless urinals. I don’t know how that works. I don’t want to know,” she joked, getting a laugh from the crowd, “but if it is something that is absolutely necessary, I’m all in.”

Repeating the theme of partnership and learning from each other articulated by panelists throughout the session, Leonard also said the company will be announcing its 2030 plans in the next 30-60 days. “We’re all in this together and we feel that. We want to be a good partner in this space. It’s so very important.”

As Crafton said, summing up the panel experts’ advice. “it’s really about the entire ecosystem, not just the vineyard, not just the winery. t’s in our packaging, it’s in the compost or above the ground, and everything in between.”

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

Come on by to @cliffamily! 💚🍴
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Come get involved this Earth Month! 🌎🌱

🌷 Earth Day Napa - Saturday, April 20th 11am -4pm at Oxbow Commons

🌷All Things Bottle Sustainability Workshop - Friday, April 26th at @pineridgewine from 9am -12:30pm. Registration is $20

🌷 All Things Bottle Sustainability Dinner! Friday, April 26th at @neotempowines with Karen MacNeil & Chef Dave Cruz! 

Message us directly or head to the link in our bio for info!
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Exciting news from @amici_cellars! 

In celebration of Earth Month, from now through May 11, use code NAPAGREEN for 10% off your wine purchase. Even better? We’ll donate 20% of each sale to @napagreen and their sustainable initiatives. 

We are proud to be Napa Green-certified, joining their mission for environmental stewardship. Stay tuned this week to learn more about our certification and about how Napa Green is pioneering a greener future in our valley. 
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#amicicellars #NapaGreen #Sustainability #WineLovers #napawine #makeyourdollarscount #deliciouswine #cabernet #winecollector
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Economic benefits & ROI of workshops: In a time of changing consumer trends, we want you think of us as extended members of your team. We are here to help share information of ways to not only increase your sustainability but also share with you how these things bring with them ROI, decrease in cost, consumer approval & many other economic benefits. 

Join us at our All Things Bottle Sustainability Workshop to hear from our panel of experts. Registration is $20 and the link can be found in our profile. Cheers!
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📣 Don’t miss these events! 

April 26th - All Things Bottle Sustainability, Pine Ridge Vineyards, 9:00am.

May 23rd - The Future of Water Workshop, 9:00am. 

On April 26 we have 12+ speakers covering all aspects of climate smart glass and packaging. Digging in on the truly most sustainable recyclable/compostable/reusable options, with some product show and tell. 

On May 23 we have keynotes from two incredible speakers and internationally renowned experts: Peter Gleick, co-founder of the Pacific Institute and author of The Three Ages of Water, and Mimi Casteel, vineyard manager at Hope Well Wine and forest ecologist. 

Register now!
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Join us for a dinner that brilliantly combines luxury and sustainability with Vintner Kia Behnia, acclaimed Chef Dave Cruz and The Wine Bible Author, Karen MacNeil! 

This event will help Napa Green raise much needed funding to keep our non profit thriving. For more info head to the link in our bio or email social@napagreen.org!
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We invite you join us at a very special wine dinner with @karenmacneilco, Chef Dave Cruz and @neotempowines to raise funds for climate action in the wine industry. 

For further details please go to the link in our profile or email social@napagreen.org. 

We hope to see you there. Cheers!
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Happy Earth Month! While our members celebrate the Earth every day of the year, this month is a great time to showcase those sustainability practices and tell consumers what you do to be green! Be sure to tag @napagreen in your posts, join us @earthdaynapa, and reach out for more ways to get involved!
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Meghan brings her passion for wine and sustainability together in her role as @napagreen’s social media manager. She is both a Vintner and Certified Sommelier and helps our members share their sustainability stories, emphasizing how caring for nature and community elevates both quality and guest experience. 

Thanks for your unwavering passion and dedication @mvino1!
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Join the @napagreen team this earth month at events around the valley at @cliffamily @earthdaynapa @silveroakcellars and more.

We look forward to talking (and drinking) sustainability with you!
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Say hi to @marisataylorwines, our Winery & Climate Specialist. Marisa has supported sustainable farming and green practices from vineyard to cellar and across all winemaking operations and continues to leverage her expertise to help wineries become climate action champions. 

Thanks for all you do!
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Last week we had a great climate smart burn and alternatives demonstration @gloriaferrerwinery where attendees learned techniques for a conservation/low-smoke burn with demonstrations from @thecleanburncompany and @napa.char. 

Additionally, speakers from @naparcd and Treasury Wine Estates presented the results from a recent vineyard biochar application research project. 

Learn more on our website.
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Have you met Sierra, our Climate & Soil Specialist? Sierra works tirelessly to advance climate resiliency in the Napa Valley by collaborating with growers to realize their climate action aspirations. 

Say hi to @growresiliently next time you see her in the field. Thanks for all that you do, Sierra!
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On average 40-60% of a vineyard and winery’s carbon footprint is from packaging and distribution alone. Join us to explore climate smart, sustainable glass, closures, the future of reusable glass, alternative packaging. Hear case studies. Learn what is truly recyclable, and new opportunities to recycle film wrap and label backing. Since 2020, climate smart marketed CPG products have doubled in sales to $3.4 billion. Wine bottles and packaging can be leveraged to meet rising consumer demand for climate smart products.

Get tickets to this workshop @pineridgewine to hear from @napagreen @consciouscontainer @revinobottles @keystonecapsules @cork_supply @neotempowines @estal_packaging @uppervalleydisposal @naparecycling and more!
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