A drip irrigation line at a vineyard in Sonoma County. Winegrowers are looking to reduce their water use in the face of ongoing drought.

Photo: Jessica Christian/The Chronicle

If the California wine industry wants to survive, it must use less water

On Tuesday I moderated a panel at Napa Thrives, a wine-industry conference focused on climate change. The subject of my panel was one that’s been on many Californians’ minds lately: water.

Notwithstanding the 2 inches of rain the North Bay got last weekend, we are still in a severe drought. A lack of water affects all of our lives here; California just ordered cities including San Francisco to stop pumping water from rivers and creeks. But it presents existential questions for California agriculture, including wine, as climate change intensifies our state’s drought cycle. If wine is to have a future here, it has to figure out how to reduce its water consumption.

None of this is news. But the conversation during Tuesday’s panel — especially some context provided by panelist Peter Gleick, a leading climate scientist who studies water at Oakland’s Pacific Institute — helped me see the situation in a new light.

The most shocking figure, to me, that Gleick shared was that 80% of California’s water goes to agriculture. Maybe that shouldn’t be surprising given how much of the country’s food and drink we produce here. But it underscores the fact that water issues have to be handled on an industry-wide basis, not simply by asking laypeople to stop watering their lawns. 

Vineyards gulp a lot of water, but the wine production process uses considerable amounts at other stages too, largely to clean the production facility. Compared with other forms of beverage production, winemaking does not look very water-efficient: Coca-Cola used 1.84 liters of water for every liter of Coke produced in 2020, while wineries use about 7 to 16 liters of water per liter of wine, according to the journal Water Science & Technology.

Gleick reminded us that we have three options when it comes to climate change: mitigation (trying to lessen the effects of climate change), adaptation (changing our behavior to accommodate the changing climate) and suffering (exactly what it sounds like). When it comes to wine, the “suffering” scenario might entail producing lower-quality wine or making less of it — which, for a $40 billion statewide industry, matters.

We’re already seeing some of these effects. Last year’s crop was severely diminished, volume-wise, by the drought, which essentially weakens grapevines and causes them to yield fewer grapes. Gleick described the situation as “peak water”: We’re reaching the limit of what we can do with the amount of water we currently have.

The narrative about these types of climate-change effects tends to focus on our collective helplessness — and indeed, no winemaker could have caused the sky to rain more last year. But that sentiment obscures the opportunity that human beings have to mitigate the situation.

“We can grow more grapes with less water,” Gleick said. 

The question is: How? For one thing, grape farmers should be investing in widely available technologies that allow them to precisely monitor their soil moisture on a micro-level, so that they can irrigate only in the spots that absolutely need water, rather than watering an entire vineyard indiscriminately. 

Recycled wastewater, Gleick suggested, will also be key to the solution. Many larger estate wineries in the Bay Area already have wastewater treatment plants onsite, and others have built pipelines to municipal facilities that provide recycled water. Another panelist, Nathalie Jure, the director of viticulture at Opus One, spoke about her company’s use of recycled wastewater. To the extent that there’s a negative perception associated with the idea of this reused runoff, it may be important that high-profile, reputable wineries like Opus One speak publicly about their embrace of it.

Additional technologies are becoming available that can help. We heard on the panel from Alex Farren, who runs a company called BlueMorph that uses UV light to sanitize winery tanks, replacing the standard process of cleaning with caustic chemicals and lots of water. Most wine drinkers probably aren’t attuned to the details of winery sanitation, but eliminating excessive water use at every stage of the production process counts.

The good news: Wine is doing better than many other forms of agriculture. Of all the water used by California agriculture, wine accounts for only about 3%, Gleick said. But there’s still a long way to go.
 
The Napa Thrives conference will continue with five more events throughout June, and Thursday’s program, focused on energy efficiency, is moderated by former Chronicle newsletter editor Taylor Kate Brown.

I hope events like these can continue to catalyze meaningful action in the wine industry and in all of our lives. In the meantime, please, everyone, stop watering your lawns!

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

Hear from @marisataylorwines about the importance of  water efficiency & savings and what we can all do to conserve this precious resource.
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Join us for a not to be missed dinner experience at @opusonewinery while supporting philanthropic efforts on behalf of climate action. 

An intimate group of 20 guests will be in attendance on the rotunda overlooking the estate vineyards. Chef Sarah Heller will prepare a four-course, locally-sourced dinner paired with Champagne Barons de Rothschild, Opalie de Château Coutet, and three vintages of Opus One wines. 

You will have the chance to share transformative conversations and form deep connections with industry leaders and change makers. 

Please find full invitation details at the link in our profile.
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Happy Earth Day Napa Valley! It’s an incredible joy to work with you all and see the forward progress being made all over this gorgeous place we call home. Thank you for caring, thank you for stepping up and thank you for making a difference!! 🌎💚
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Thanks to everyone who came out to @earthdaynapa and visited us at the @napagreen wine booth! 

 Cheers to @amici_cellars @cakebreadcellars @domainecarneros @handwrittenwines @robertmondavi and @whiterockvineyards for donating the certified sustainable wines to raise money for the Environmental Education Coalition of Napa County and helping make it a great event!
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We’re pouring some stellar Napa Green wines tomorrow at @earthdaynapa to include: 

@cakebreadcellars, @domainecarneros, @whiterockvineyards, @handwrittenwines, @amici_cellars & @robertmondavi!

Come by the booth! 🍷🌎
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What you can do in the vineyard & what you can do at home! 🌼🦋

#happyearthday #earthmonth #sustainability #biodiversity #pollinators #herbicidefree #napa #napavalley #cheers
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Come on by to @cliffamily! 💚🍴
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Come get involved this Earth Month! 🌎🌱

🌷 Earth Day Napa - Saturday, April 20th 11am -4pm at Oxbow Commons

🌷All Things Bottle Sustainability Workshop - Friday, April 26th at @pineridgewine from 9am -12:30pm. Registration is $20

🌷 All Things Bottle Sustainability Dinner! Friday, April 26th at @neotempowines with Karen MacNeil & Chef Dave Cruz! 

Message us directly or head to the link in our bio for info!
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Exciting news from @amici_cellars! 

In celebration of Earth Month, from now through May 11, use code NAPAGREEN for 10% off your wine purchase. Even better? We’ll donate 20% of each sale to @napagreen and their sustainable initiatives. 

We are proud to be Napa Green-certified, joining their mission for environmental stewardship. Stay tuned this week to learn more about our certification and about how Napa Green is pioneering a greener future in our valley. 
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#amicicellars #NapaGreen #Sustainability #WineLovers #napawine #makeyourdollarscount #deliciouswine #cabernet #winecollector
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Economic benefits & ROI of workshops: In a time of changing consumer trends, we want you think of us as extended members of your team. We are here to help share information of ways to not only increase your sustainability but also share with you how these things bring with them ROI, decrease in cost, consumer approval & many other economic benefits. 

Join us at our All Things Bottle Sustainability Workshop to hear from our panel of experts. Registration is $20 and the link can be found in our profile. Cheers!
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📣 Don’t miss these events! 

April 26th - All Things Bottle Sustainability, Pine Ridge Vineyards, 9:00am.

May 23rd - The Future of Water Workshop, 9:00am. 

On April 26 we have 12+ speakers covering all aspects of climate smart glass and packaging. Digging in on the truly most sustainable recyclable/compostable/reusable options, with some product show and tell. 

On May 23 we have keynotes from two incredible speakers and internationally renowned experts: Peter Gleick, co-founder of the Pacific Institute and author of The Three Ages of Water, and Mimi Casteel, vineyard manager at Hope Well Wine and forest ecologist. 

Register now!
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Join us for a dinner that brilliantly combines luxury and sustainability with Vintner Kia Behnia, acclaimed Chef Dave Cruz and The Wine Bible Author, Karen MacNeil! 

This event will help Napa Green raise much needed funding to keep our non profit thriving. For more info head to the link in our bio or email social@napagreen.org!
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We invite you join us at a very special wine dinner with @karenmacneilco, Chef Dave Cruz and @neotempowines to raise funds for climate action in the wine industry. 

For further details please go to the link in our profile or email social@napagreen.org. 

We hope to see you there. Cheers!
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Happy Earth Month! While our members celebrate the Earth every day of the year, this month is a great time to showcase those sustainability practices and tell consumers what you do to be green! Be sure to tag @napagreen in your posts, join us @earthdaynapa, and reach out for more ways to get involved!
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