subscribe

* indicates required
I am interested in hearing about:

Intuit Mailchimp

archiveS

Napa Green news

Our thirdย RISE Climate & Wine Symposiumย was an immense success โ€“ 70 insightful thought-leaders, 650 guests, dozens of commitments to action. If you missed any of RISE, or werenโ€™t able to join, most of theย recordings and slides have now been posted.

In addition, Stevie Stacionis with the Resilient Wine substack, has shared her โ€œnotesโ€ for each of the six events:ย https://resilientwine.substack.com/ย She has done a beautiful job of capturing the content and spirit of RISE.

Whatโ€™s next? Beginning to take action on the commitments we all made during RISE. For Napa Green that means a few things: This fall we will have a workshop on making the regenerative transition, and it will include the launch of theย One Block Challengeย on the North Coast. So, stay tuned for that. On a related note, we are planning to collaborate with Dr. Jonathan Lundgren on Ecdysisโ€™s 1000 Farms Initiative. And weโ€™ll be working with Randi Kronthal-Sacco at the NYU Stern Center for Sustainable Business to try to initiate a market share study specific to sustainability-marketed wine and spirits.

RISE will be returning in 2027. If you have any ideas or feedback,ย please take just a few minutes to fill out this survey.ย Youโ€™ll be entered to win a six-pack of tickets to RISE 2027.


Finally, keep an eye on our upcomingย Workshops & Events, which dive deeper into topics and opportunities shared at RISE. These targeted events are open to anyone in the community. I hope weโ€™ll see you soon.

CHEERS!

Anna Brittain

Executive Director

LAST CALL TO JOIN CHEERS TO CLIMATE SMART WINES! CELEBRATING LEADING MEMBERS THROUGHOUT JULY

Last year, we launched our premiereย โ€œCheers to Climate Smart Wines!โ€ย consumer and community campaign. This co-marketing program raises consumer awareness of your wineryโ€™s sustainability leadership, generates incremental sales, and supports Napa Green.ย All participating members need to be confirmed by Friday as weโ€™re pushing out a campaign press release next week.

Why is this so important?

  • Theย five-year average growth rateย for sustainability-marketed consumer packaged goods is 2.3x faster than conventional products, and consumers are paying a premium for identifiable sustainable products. (NYU Stern Center)
  • Wine consumers lean sustainable, and are concerned about personal health & safety. However,ย consumers struggle to identify sustainable wines, and the majority want more visible merchandising. (Wine Market Council)

Throughout the month of July, the campaign will promote engagement with the growing number of consumers that want to support climate friendly, purpose-driven wineries.ย 

How does it work?ย Choose a giveback method that works for you with a minimum donation commitment of $2000 to participate. Examples include allocating a percentage of tasting fees, tasting experiences, or featured SKUs generated in July.ย 

Napa Green will provide participating members:

  • Campaign Press Release
  • June 17 | 9:30-10:30 am: Virtual webinar for participating sales & marketing teams
  • June 25 | 9-11 am: In-person Ambassador Training at Clos du Val
  • Landing page spotlighting your leading practices
  • A spotlight in an Instagram reel sharing a climate smart itinerary
  • Co-promotion with Visit Napa Valley
  • A chance to pour at a consumer tasting in SF (limited availability)
  • Direct promotion to the concierges of green lodging

If youโ€™re interested in being involved, please reach out toย winery@napagreen.org. ย 

NAPA GREEN AMBASSADOR TRAINING JUNE 25

Do you want to learn more about what it means to be a Napa Green Certified Vineyard and/or Winery? Do you have new team members who still arenโ€™t sure what that Napa Green Certified sign hanging out front actually means? Are you curious about this term thatโ€™s suddenly popping up everywhere โ€“ regenerative? What exactly does it mean to be climate smart?

This Ambassador Training is a chance to increase your fluency in all things Napa Green, diving in to how we work with our members to continually level-up sustainability leadership. Weโ€™ll share studies answering the question, โ€œDo Consumers Care about Sustainability?โ€ And weโ€™ll provide ideas and examples of ways to share your sustainability story.

This summer weโ€™re launching an Ambassador certificate, making this a spotlight opportunity on your resume. To maintain your ambassadorship we ask that you attend at least one Napa Green event each year.

Join us on Wednesday, June 25 | Where: Clos du Val | When: 9-11 am

CELEBRATING OUR NEWEST ANNUAL SPONSOR

We are grateful thatย Jonah Marketingย has partnered with us as a Napa Green annual โ€œStewardship Sponsor.โ€ All of our sponsors have to be aligned with our mission, and Jonah Marketing certainly is, as they focus on providing sustainable promotional products. Owner Jessica Seletzky shares:

“Working alongside likeminded people who also want to build a better world is why I started Jonah Marketing. To move away from the idea that swag is trash, and empower buyers with sustainable merch that helps advocate their brand story, makes me feel like I’m contributing to the future I want to live in. Working with Napa Green helps us all visualize that world more clearly.”

Napa Green Sponsors

Napa Green is grateful to our sponsors, who help fund our expanding operations and programs. If you are interested in becoming a Napa Green Sponsor please reach out to Napa Green Executive Director, Anna Brittain.