Our third RISE Climate & Wine Symposium was an immense success – 70 insightful thought-leaders, 650 guests, dozens of commitments to action. If you missed any of RISE, or weren’t able to join, most of the recordings and slides have now been posted.
In addition, Stevie Stacionis with the Resilient Wine substack, has shared her “notes” for each of the six events: https://resilientwine.
What’s next? Beginning to take action on the commitments we all made during RISE. For Napa Green that means a few things: This fall we will have a workshop on making the regenerative transition, and it will include the launch of the One Block Challenge on the North Coast. So, stay tuned for that. On a related note, we are planning to collaborate with Dr. Jonathan Lundgren on Ecdysis’s 1000 Farms Initiative. And we’ll be working with Randi Kronthal-Sacco at the NYU Stern Center for Sustainable Business to try to initiate a market share study specific to sustainability-marketed wine and spirits.
RISE will be returning in 2027. If you have any ideas or feedback, please take just a few minutes to fill out this survey. You’ll be entered to win a six-pack of tickets to RISE 2027.
Finally, keep an eye on our upcoming Workshops & Events, which dive deeper into topics and opportunities shared at RISE. These targeted events are open to anyone in the community. I hope we’ll see you soon.
CHEERS!
Anna Brittain
Executive Director
Last year, we launched our premiere “Cheers to Climate Smart Wines!” consumer and community campaign. This co-marketing program raises consumer awareness of your winery’s sustainability leadership, generates incremental sales, and supports Napa Green. All participating members need to be confirmed by Friday as we’re pushing out a campaign press release next week.
Why is this so important?
Throughout the month of July, the campaign will promote engagement with the growing number of consumers that want to support climate friendly, purpose-driven wineries.
How does it work? Choose a giveback method that works for you with a minimum donation commitment of $2000 to participate. Examples include allocating a percentage of tasting fees, tasting experiences, or featured SKUs generated in July.
Napa Green will provide participating members:
If you’re interested in being involved, please reach out to winery@napagreen.org.
Do you want to learn more about what it means to be a Napa Green Certified Vineyard and/or Winery? Do you have new team members who still aren’t sure what that Napa Green Certified sign hanging out front actually means? Are you curious about this term that’s suddenly popping up everywhere – regenerative? What exactly does it mean to be climate smart?
This Ambassador Training is a chance to increase your fluency in all things Napa Green, diving in to how we work with our members to continually level-up sustainability leadership. We’ll share studies answering the question, “Do Consumers Care about Sustainability?” And we’ll provide ideas and examples of ways to share your sustainability story.
This summer we’re launching an Ambassador certificate, making this a spotlight opportunity on your resume. To maintain your ambassadorship we ask that you attend at least one Napa Green event each year.
Join us on Wednesday, June 25 | Where: Clos du Val | When: 9-11 am
We are grateful that Jonah Marketing has partnered with us as a Napa Green annual “Stewardship Sponsor.” All of our sponsors have to be aligned with our mission, and Jonah Marketing certainly is, as they focus on providing sustainable promotional products. Owner Jessica Seletzky shares:
“Working alongside likeminded people who also want to build a better world is why I started Jonah Marketing. To move away from the idea that swag is trash, and empower buyers with sustainable merch that helps advocate their brand story, makes me feel like I’m contributing to the future I want to live in. Working with Napa Green helps us all visualize that world more clearly.”
Napa Green is grateful to our sponsors, who help fund our expanding operations and programs. If you are interested in becoming a Napa Green Sponsor please reach out to Napa Green Executive Director, Anna Brittain.
