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It’s hard to believe that another harvest is already upon us. We wanted to share some updates and opportunities before harvest is in full swing.
We wrapped up another successful Cheers to Climate Smart Wines! campaign. We had incredible engagement on social media, including collaboration with Visit Napa Valley on a trip giveaway post (thank you to Solage, Seavey, Rutherford Hill, and Charlie’s Restaurant for donating!). We did a total of seven “itinerary” reels throughout the month, and had over 85,000 views of Cheers reels, stories, and posts, with more than 3,500 interactions.
We also had four different formats of digital ads running on billboards throughout the Bay Area 24 hours a day throughout the month. The total “impressions,” or potential eyes on, totaled over two million. We plan to repeat the Cheers campaign annually so please let us know if you’d like to be involved next summer.
Certified Napa Green wineries can now offer their custom crush clients the ability to take a few more steps and be certified as well, opening up new communications and marketing opportunities. See below for details.
SAVE THE DATES! On November 18 & 19 we’re planning a two-part event on the foundations of regenerative farming and transitioning to regenerative viticulture. The half-day event on the 18th will include a two-hour workshop with Chuck Schembre of Understanding Ag, an expert panel discussion, and lunch. The next day will be a field visit to Bedrock to dig into the details of low- to no-till farming. We’ll post the full lineup on our Events page in September.
If you are a Napa Green Certified Climate-Smart Winery with custom crush clients those clients may now be eligible to attain and leverage the Napa Green Winery certification for their brand.
It is essential that any eligible custom crush clients put in the time to understand what it means to be a Napa Green Winery, commit to meet the standards they have control over, and ensure continuing improvement. It is the choice of certified Napa Green Winery members to offer this opportunity to their clients.
Interested clients will need to have an orientation with one of our team leaders, then complete the standards for which they have operational control, and be third-party audited for those elements of the standards. Applicable standards typically include: Social Justice, Diversity & Inclusion; Supply Chain & Waste Prevention; Climate Action – Packaging & Distribution; Leadership & Sustainability Engagement.
See the step-by-step custom crush certification roadmap. Please reach out to winery@napagreen.org if you’d like to learn more.
The recording of our June 2025 Napa Green Ambassador Training is now posted online. For the first time, we are offering those who attend the training, either in person or online, the chance to complete an evaluation and receive a Napa Green Ambassador certificate, as well as a logo that can be used in your signature and on social media platforms. You can add the recognition to your resume/CV!
We will continue to offer in-person Ambassador trainings annually, so if you’d rather connect in-person stay tuned in the new year. If you’d like to received your Napa Green Ambassador certificate now, please review the recording and submit the Google Form evaluation.
The sales of sustainability-marketed products are growing 2.3x faster than conventional counterparts (NYU Stern Center Sustainable Market Share Index). However, while over 66% of consumers say they will pay more for an environmentally sustainable product, nearly 80% say they don’t know how to identify these companies and products (2023 Business of Sustainability Index).
Consumers need quick queues. That’s where logos come in. A logo on the label and/or other packaging helps consumers quickly identify brands that care about more than just the bottom line, doing well by doing good.
New Soil to Bottle logo! There are now three options for logos on the label – Napa Green Certified Regenerative Vineyard, Napa Green Certified Climate-Smart Winery, and Napa Green Certified Climate-Smart Soil to Bottle. Members who are comprehensively certified may qualify to use the third all-in-one logo.
If interested, please review our Logo Use Guidelines. Also, please note that a new application has to be submitted for each vintage.
We are immensely grateful to champion member Spottswoode Estate, as well as Opus One Winemaker Michael Silacci, for each partnering with Christie’s and donating two phenomenal auction lots whose sales will benefit Napa Green.
Christie’s unveils our September 2025 Los Angeles wine auction, a 500+ lot voyage through the world’s most coveted cellars, curated for collectors who embrace both pedigree and provenance. Headlining the auction are two exceptional winery-direct offerings donated to benefit Napa Green: an unprecedented 40-vintage vertical of Spottswoode’s legendary Cabernet Sauvignon (extending from the inaugural 1982 vintage to 2021) and a 19-magnum vertical of Opus One (2001–2019) — each shipped directly from the estates’ libraries and offered here with 100% of hammer proceeds supporting Napa Valley’s leading sustainability and climate action organisation. Napa Green administers the first vineyard and winery certification programme to centre regenerative farming, responsible carbon management and social equity, setting the highest bar for sustainability in American viticulture.
The funds raised will provide a critical infusion to maintain our current operations, as we lost a significant federal grant this April. Huge thanks to the Novak family at Spottswoode, and Michael Silacci at Opus One. It really does take a village.
Bidding opens Thursday, 4 September and closes Thursday, 18 September.
Napa Green is grateful to our sponsors, who help fund our expanding operations and programs. If you are interested in becoming a Napa Green Sponsor please reach out to Napa Green Executive Director, Anna Brittain.
Congratulations to these @napagreen Certified Members for winning the @greatwinecapitals Napa Valley Regional Best of Wine Tourism Awards!
🌟@sterlingvineyards for Innovative Wine Tourism Experiences
🌟 @chandonusa for Sustainable Wine Tourism Practices
🌟 @cliffamily for Culinary Experiences
Thank you for your commitment to excellence and sustainability!
#visitnapa #visitnapavalley #winetasting #ecotourism #climatesmartwine #sustainablewine #sustainablewines #winecountry
JOIN US for an inspiring two-day deep dive into regenerative viticulture, designed to equip growers with practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes.
November 18, 2025 @opusonewinery
November 19, 2025 @bedrockwines
This event is for anyone interested in growing their leadership.
🎟️ Ticket link in bio.
#regenerativefarming #regenerativeag #winebusiness #vineyard #climateaction #climatesmart #soilhealth #regenerativeviticulture
Congratulations @ilsleyvineyards on achieving @napagreen Vineyard Certification!
With four generations farming over six decades and over 100 years of history in the Napa Valley, the Ilsley family is committed to elevating their vineyard and farming practices. The Napa Green Vineyard Certification aligns with this whole property approach to farming, encompassing the full agroecosystem – from what is happening underground in the soil, to what is happening in the atmosphere, to how this impacts the broader community.
Thank you for being regenerative farming leaders!
#regenerativeag #regenerativefarming #wineindustry #sustainablewine #climatesmart #napavalleywine #napavalley #landstewardship #winebusiness
@frankfamilyvineyards is not only both @napagreen Vineyard and Winery Certified, they have also partnered with @4ocean to support ocean and coastline cleanups!
Check out this outstanding winery to learn more about their leading sustainability practices and this amazing initiative! 🌊
#climateaction #winebusiness #winetasting #napavalley #napavalleywine #coastalcleanup #oceancleanup #visitnapavalley #climatesmartwine #regenerativeag
Congratulations to one of our founding members, @stsupery on achieving both @napagreen Vineyard and Winery recertification!
St Supery’s ongoing commitment to sustainability and continuing improvement is evident throughout their business. When visiting the tasting room, guests are greeted by cheerful Bluebirds that live in the strategically placed bird boxes to act as natural pest control. From there, you pass by the culinary gardens that are incorporated into the farm-to-table pairings, to the stunning tasting room where you can see the solar energy generated to power the property in real-time, and learn about all of the incredible sustainability initiatives from soil to bottle.
Thank you St Supery for your commitment to the community, land stewardship, and sustainable leadership!
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #regenerativeag #landstewardship #winebusiness
In celebration of their 40th anniversary vintage, the Novak family of @spottswoodewinery has donated a complete 40-vintage vertical collection of their Estate Cabernet Sauvignon (1982-2021), plus an invitation to their exclusive annual vertical tasting, which is available through @christieswine to support the nonprofit, @napagreen, a leader in sustainability and climate action in the wine industry.
@mkshepp of Spottswoode shares, “As we celebrate 40 years of organic farming and work to change paradigms and build resilience through regenerative systems, we see Napa Green as a vital partner in expanding that mission across the wine industry. This auction isn’t just about Spottswoode’s history; it’s an investment in the future of winegrowing that prioritizes the health of our natural environment, our workers, and our community.”
#winetasting #winelover #winecollector #winecollection #finewine #fineandrarewines
LAST CHANCE to bid on this @christieswine Fine and Rare Wines lot, featuring a 19-magnum vertical of @opusonewinery vintages 2001-2019 hand-selected and signed from the private collection of @opus_one_winemaker, Michael Silacci, as well as an Opus One Harvest Experience for four.
#winetasting #winelover #winecollector #winecollection #finewine #fineandrarewines
Michael Silacci, @opus_one_winemaker, has hand-selected an extraordinary vertical of @opusonewinery magnums from his private collection, which are available through @christieswine to support the nonprofit @napagreen, a leader in sustainability and climate action in the wine industry.
“Napa Green plays a vital, fundamental role in grape growing within and beyond the vineyard boundaries in Napa Valley,” said Michael Silacci. “The team, comprised of experts in all essential elements of farming and stewardship, provides education, guidance, and holds us accountable. Year after year they continue to evolve and challenge us to be better citizens. I want to do all I can to help Napa Green rise. Napa Green not only strengthens our community but also inspires a deeper sense of purpose – within ourselves, and in how we care for the land we love so dearly.”
#winetasting #winelover #winecollector #winecollection #finewine #fineandrarewines
Steal this itinerary! 🍷
Join Sommelier and Vintner, Meghan Vergara as she visits three @napagreen certified wineries, @chimneyrockwinery, @bcellars and @boeschenvineyards in this captivating Terroir of Place and People Itinerary.
“Sustainability is a beautiful way of life and business. These whole systems, regenerative practices are as essential and unique as the terroir we pride ourselves on here in Napa Valley… it’s truly inspiring to travel to different wineries and taste the fruits of their labor, to see all the hard work and distinct passion in what these wineries & vineyards do.” - @mvino1
#sustainablewine #wineindustry #winetasting #winecountry #winelover #ecotravel #foodandwine #visitnapa #visitnapavalley #sommelier
The @napagreen Winery program launched in 2008, prompting Yvon Chouinard, founder of Patagonia, who spoke at the launch event hosted by @napavintners, to observe, “I’ve been at this for 30 years and this is the best, most well-thought-out program I’ve ever seen.”
#sustainabilty #environmentalleadership #environmentalstewardship #climateaction #climatesmart
Announcing two unprecedented “Fine and Rare Wines” donations to @christieswine will benefit @napagreen, the region’s leading sustainability and climate action nonprofit.
This incredible auction includes:
🍇 A remarkable 40-Bottle Vertical of @spottswoodewinery Cabernet Sauvignon donated by the @spottswoode_ceo family plus an invitation to attend Spottswoode’s Annual Vertical Tasting
🍇 A unique 19-Magnum Vertical of @opusonewinery Vintages 2001-2019 donated and signed by @opus_one_winemaker plus an Opus One Harvest Experience for four
The auction opens September 4 and runs through September 18.
We are so grateful to these two champion members for this incredibly generous donation.
#winetasting #winetastingexperience #winecollection #winecollector #napavalleywine #rarewine #finewines #nonprofit
This harvest, we’re celebrating 21 years of @napagreen, and the community leaders who have pioneered sustainability and climate action with us from the beginning.
The @napavintners (NVV) launched the Napa Green Winery program in 2008, and Patagonia founder Yvon Chouinard joined as a keynote speaker, saying, “I’ve been at this for 30 years and this is the best, most well-thought-out program I’ve ever seen.“
Let’s raise a glass to the founding members certified as Climate Smart Napa Green Wineries, continuing to lead the industry.
#wineindustry #winebusiness #environmentalstewardship #climateaction #sustainablewine #winetasting
The regional Napa Valley delegation for the Great Wine Capitals is now accepting nominations for the 2026 Best of Wine Tourism Regional Awards.
Don’t forget to submit your @napagreen certified winery for the Best of Sustainable Wine Tourism Practices!
Submission Deadline: September 1, 2025
#sustainablewine #ecotourism #sustainablewinery #climatesmartwine
Did you know that Napa Green is 21 years old? We want to celebrate and thank the community leaders who joined in from the beginning, and who have continued along the path of sustainability and climate action.
The @napavintners (NVV) stewarded @napagreen for its first fifteen years, and it is thanks to their vision and the leadership of these key founding members that Napa Green is still here to support growers and vintners in being the change in our community and industry.
Timeline: Napa Green Land was established in 2004. Napa Green Winery was established in 2008. The Land program ended in 2021, replaced by the new regenerative Napa Green Vineyard program.
#wineindustry #winebusiness #environmentalstewardship #climateaction #sustainablewine
What is Napa Green? Watch to find out! ⬆️
🎥 @robot_productions
#climateaction #regenerativeviticulture #regenerativeag #climatesmart #sustainablewine
That’s a wrap on Cheers to Climate Smart Wines, but you can continue to visit our amazing participating wineries to taste their delicious climate smart wines!
@spottswoodewinery
@mummsparkling
@phiferpavittwine
@domainecarneros
@etudewines
@chimneyrockwinery
@mvinowines
@pineridgewine
@chandonusa
@rutherfordhillwinery
@cliffamily
@tressabores
@beringervyds
@vsattui
@frankfamilyvineyards
@seaveyvineyard
Want more climate smart wines? Visit our website for a complete list of certified members and follow along for more itineraries.
#visitnapavalley #napavalleywines #climatesmartwines #sustainablewines #sustainablewinemaking #winetasting #ecotourism #climatesmart #wineindustry #sustainablewine
