Menu
It’s hard to believe that another harvest is already upon us. We wanted to share some updates and opportunities before harvest is in full swing.
We wrapped up another successful Cheers to Climate Smart Wines! campaign. We had incredible engagement on social media, including collaboration with Visit Napa Valley on a trip giveaway post (thank you to Solage, Seavey, Rutherford Hill, and Charlie’s Restaurant for donating!). We did a total of seven “itinerary” reels throughout the month, and had over 85,000 views of Cheers reels, stories, and posts, with more than 3,500 interactions.
We also had four different formats of digital ads running on billboards throughout the Bay Area 24 hours a day throughout the month. The total “impressions,” or potential eyes on, totaled over two million. We plan to repeat the Cheers campaign annually so please let us know if you’d like to be involved next summer.
Certified Napa Green wineries can now offer their custom crush clients the ability to take a few more steps and be certified as well, opening up new communications and marketing opportunities. See below for details.
SAVE THE DATES! On November 18 & 19 we’re planning a two-part event on the foundations of regenerative farming and transitioning to regenerative viticulture. The half-day event on the 18th will include a two-hour workshop with Chuck Schembre of Understanding Ag, an expert panel discussion, and lunch. The next day will be a field visit to Bedrock to dig into the details of low- to no-till farming. We’ll post the full lineup on our Events page in September.
If you are a Napa Green Certified Climate-Smart Winery with custom crush clients those clients may now be eligible to attain and leverage the Napa Green Winery certification for their brand.
It is essential that any eligible custom crush clients put in the time to understand what it means to be a Napa Green Winery, commit to meet the standards they have control over, and ensure continuing improvement. It is the choice of certified Napa Green Winery members to offer this opportunity to their clients.
Interested clients will need to have an orientation with one of our team leaders, then complete the standards for which they have operational control, and be third-party audited for those elements of the standards. Applicable standards typically include: Social Justice, Diversity & Inclusion; Supply Chain & Waste Prevention; Climate Action – Packaging & Distribution; Leadership & Sustainability Engagement.
See the step-by-step custom crush certification roadmap. Please reach out to winery@napagreen.org if you’d like to learn more.
The recording of our June 2025 Napa Green Ambassador Training is now posted online. For the first time, we are offering those who attend the training, either in person or online, the chance to complete an evaluation and receive a Napa Green Ambassador certificate, as well as a logo that can be used in your signature and on social media platforms. You can add the recognition to your resume/CV!
We will continue to offer in-person Ambassador trainings annually, so if you’d rather connect in-person stay tuned in the new year. If you’d like to received your Napa Green Ambassador certificate now, please review the recording and submit the Google Form evaluation.
The sales of sustainability-marketed products are growing 2.3x faster than conventional counterparts (NYU Stern Center Sustainable Market Share Index). However, while over 66% of consumers say they will pay more for an environmentally sustainable product, nearly 80% say they don’t know how to identify these companies and products (2023 Business of Sustainability Index).
Consumers need quick queues. That’s where logos come in. A logo on the label and/or other packaging helps consumers quickly identify brands that care about more than just the bottom line, doing well by doing good.
New Soil to Bottle logo! There are now three options for logos on the label – Napa Green Certified Regenerative Vineyard, Napa Green Certified Climate-Smart Winery, and Napa Green Certified Climate-Smart Soil to Bottle. Members who are comprehensively certified may qualify to use the third all-in-one logo.
If interested, please review our Logo Use Guidelines. Also, please note that a new application has to be submitted for each vintage.
We are immensely grateful to champion member Spottswoode Estate, as well as Opus One Winemaker Michael Silacci, for each partnering with Christie’s and donating two phenomenal auction lots whose sales will benefit Napa Green.
Christie’s unveils our September 2025 Los Angeles wine auction, a 500+ lot voyage through the world’s most coveted cellars, curated for collectors who embrace both pedigree and provenance. Headlining the auction are two exceptional winery-direct offerings donated to benefit Napa Green: an unprecedented 40-vintage vertical of Spottswoode’s legendary Cabernet Sauvignon (extending from the inaugural 1982 vintage to 2021) and a 19-magnum vertical of Opus One (2001–2019) — each shipped directly from the estates’ libraries and offered here with 100% of hammer proceeds supporting Napa Valley’s leading sustainability and climate action organisation. Napa Green administers the first vineyard and winery certification programme to centre regenerative farming, responsible carbon management and social equity, setting the highest bar for sustainability in American viticulture.
The funds raised will provide a critical infusion to maintain our current operations, as we lost a significant federal grant this April. Huge thanks to the Novak family at Spottswoode, and Michael Silacci at Opus One. It really does take a village.
Bidding opens Thursday, 4 September and closes Thursday, 18 September.
Napa Green is grateful to our sponsors, who help fund our expanding operations and programs. If you are interested in becoming a Napa Green Sponsor please reach out to Napa Green Executive Director, Anna Brittain.
Thanks to the @naparegister for publishing this Climate Connection contribution from @napagreen’s Vineyard Program Director, Ben Mackie (@soilrainandhope) highlighting the biodiversity @grgichhillsestate.
If you loved this article, you’ll love our Birds, Bees & Butterflies: Biodiversity in the Vineyard workshop happening today!
#climateaction #regenerativeag #regenerativeviticulture
Friday night dinner dilemma?
Order takeout from @southsidenapa using promo code DONATE and 20% of your order will be donated to @napagreen.
It’s a win: win! You get dinner and @napagreen gets funding to contribute our impactful climate action work in Napa Valley.
Order online or preorder your Fried Chicken Friday pickup for February 27, 2026. Don’t forget to pair it with Napa Green certified wine! 🍽️ 🍷
#dineanddonate #nonprofit #napavalley
Join us Thursday, February 26 to learn about biodiversity in the vineyard.
🍇 Ivo Jeramaz, Winemaker & VP of Vineyards and Production at @grgichhillsestate, will welcome us to the beautiful property and illustrate the various implementation of habitat diversity they have undertaken at the American Canyon ranch.
🍇 Jo Ann Baumgartner & Sam Earnshaw from @wildfarmalliance will provide insight on how to maximize bird habitat and establish hedgerows to support the local ecology.
🍇 Erin Arnsteen from the @monarchjointventure will outline how pivotal vineyard acreage can be to support the dwindling Western Monarch populations.
🍇 Cori Carlson, owner of @napapastureprotein, will explain the ecological goals of grazing a vineyard.
🍇 Ruby Stahel from the @naparcd will join us to discuss the various resources that the RCD has to support habitat enhancement on Napa properties.
🍇 @soilrainandhope from @napagreen will talk about bees!
➡️ Ticket link in bio.
#biodiversity #regenerativeag #regenerativeviticulture
Learn about the herd of cattle calmly grazing the vineyards @ruddestate, contributing to soil health and biodiversity, in our latest post from @soilrainandhope.
➡️ Link in bio.
#climateaction #regenerativeag #regnerativeviticulture #soilhealth
Thanks to @naparegister and @kcuz for this great article about the @regenerativeviticulture and @napagreen #OneBlockChallenge field day @celaniwines.
We had a great time engaging with attendees about opportunities to implement regenerative practices in their vineyards!
If you’re regenerative curious or want to learn more head to the link in our bio!
#climateaction #regenerativeviticulture
Congratulations on @napagreen Vineyard Certification to @shadybrookestatewinery!
Nestled in the picturesque heart of Coombsville, Shadybrook Estate, has shown a deep commitment to regenerative viticulture and climate action. Visit to see the natural beauty of this hidden gem.
#climateaction #regenerativeviticulture #napagreen
We love the biodiversity in this @grgichhillsestate American Canyon Vineyard!
Come learn how to integrate biodiversity in your vineyard on February 26 at this workshop with @napagreen, @grgichhillsestate, @wildfarmalliance, @monarchjointventure, @napapastureprotein and @naparcd.
➡️ Ticket link in bio.
#Biodiversity #RegenerativeAg #RegenerativeViticulture
Congratulations to @rutherfordhillwinery on achieving @napagreen Winery Recertification!
At Rutherford Hill Winery, sustainability is apparent in all of their practices. The facility is 100% solar-powered and even contributes clean energy back to the local grid. Additionally, they prioritize natural solutions, like Owl Boxes and organic farming.
Visit to experience for yourself these exceptional wines that invest in our planet’s future.
#climateaction #winetasting #sustainablewine
Biodiversity is essential for any resilient vineyard.
Join us on February 26, 2026 at @grgichhills American Canyon to learn how to integrate biodiversity within vineyard blocks.
Experts from @wildfarmalliance @monarchjointventure @napapastureprotein and @naparcd will be on hand to discuss all the various species that a vineyard can support.
Ticket link in bio.
#biodiversity #regenerativeag #regenerativeviticulture
Learn how @closduval used Verallia lightweight glass to help reduce their environmental impact and meet their sustainability goals.
Read more at napagreen.org
#climateaction #lightenup
What a great #OneBlockChallenge first field day!
Not only was it a gorgeous day with a great community of people we also heard from some awesome speakers:
🍇 @cainethompson about the @regenerativeviticulture foundation and the implementation practices
🍇 Jordan Lonberg @coastalvineyardcare about continuous improvement and shifting the industry mindset
🍇 @soilrainandhope about the practical aspects of the regeneratives practices and how @napagreen and @naparcd can provide support
🍇 Dustin Owen @celaniwines about their their vineyard’s regenerative journey
Thanks to all who attended and to @celaniwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction
Join our first @napagreen and @regenerativeviticulture One Block Challenge Field Day to hear from this great lineup of speakers, meet other participating growers, and learn how to take the first steps in implementing regenerative practices.
We look forward to seeing you on February 12, 2026 at @celaniwines to connect learn more.
Registration link in bio.
#regenerativeag #regenerativeviticulture #soilhealth
It’s hard to believe it’s already been 3 years since @marisataylorwines joined our team, but time flies when you’re having fun (and wine)!
Join us in celebrating Marisa Taylor, who is an accomplished winemaker and sustainability leader with over two decades of experience in the wine industry, and also the Napa Green Winery Program Manager, where she partners with wineries across Napa Valley to advance meaningful environmental stewardship and sustainable winegrowing practices.
Thank you for bringing your passion and positive energy to our team every day!
The team celebrated with our @napagreen certified #NapaNeighbors @rombauervineyards.
#winebusiness #womeninwine #sustainablewine
Join us for the @napagreen and @regenerativeviticulture #OneBlockChallenge first field day on February 12, 2026 from 10-12 @celaniwines.
This event is open to all winegrowers and vintners who are curious about regenerative viticulture but space is limited so register today at the link in our bio.
#soilhealth #regenerativeviticulture
Congratulations to @domainecarneros for receiving the @napachamberofcommerce Sustainable Business of the Year award presented by @mcecleanenergy.
Thank you for your leadership, innovation and dedication to sustainability and the community!
#greenbusiness #winebusiness #napagreencertified #napagreen
@antinorinapavalley family’s winemaking legacy spans over six centuries. To ensure that legacy continues, they have a deep commitment to sustainability and the care of the land for future generations.
Hear why Antinori is exploring the use of @hopenvironmental1965 soil compostable tie tape in the vineyard.
#regenerativevineyard #greenbusiness #sustainablewinery #greenpurchasing #landstewardship
