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It’s hard to believe that another harvest is already upon us. We wanted to share some updates and opportunities before harvest is in full swing.
We wrapped up another successful Cheers to Climate Smart Wines! campaign. We had incredible engagement on social media, including collaboration with Visit Napa Valley on a trip giveaway post (thank you to Solage, Seavey, Rutherford Hill, and Charlie’s Restaurant for donating!). We did a total of seven “itinerary” reels throughout the month, and had over 85,000 views of Cheers reels, stories, and posts, with more than 3,500 interactions.
We also had four different formats of digital ads running on billboards throughout the Bay Area 24 hours a day throughout the month. The total “impressions,” or potential eyes on, totaled over two million. We plan to repeat the Cheers campaign annually so please let us know if you’d like to be involved next summer.
Certified Napa Green wineries can now offer their custom crush clients the ability to take a few more steps and be certified as well, opening up new communications and marketing opportunities. See below for details.
SAVE THE DATES! On November 18 & 19 we’re planning a two-part event on the foundations of regenerative farming and transitioning to regenerative viticulture. The half-day event on the 18th will include a two-hour workshop with Chuck Schembre of Understanding Ag, an expert panel discussion, and lunch. The next day will be a field visit to Bedrock to dig into the details of low- to no-till farming. We’ll post the full lineup on our Events page in September.
If you are a Napa Green Certified Climate-Smart Winery with custom crush clients those clients may now be eligible to attain and leverage the Napa Green Winery certification for their brand.
It is essential that any eligible custom crush clients put in the time to understand what it means to be a Napa Green Winery, commit to meet the standards they have control over, and ensure continuing improvement. It is the choice of certified Napa Green Winery members to offer this opportunity to their clients.
Interested clients will need to have an orientation with one of our team leaders, then complete the standards for which they have operational control, and be third-party audited for those elements of the standards. Applicable standards typically include: Social Justice, Diversity & Inclusion; Supply Chain & Waste Prevention; Climate Action – Packaging & Distribution; Leadership & Sustainability Engagement.
See the step-by-step custom crush certification roadmap. Please reach out to winery@napagreen.org if you’d like to learn more.
The recording of our June 2025 Napa Green Ambassador Training is now posted online. For the first time, we are offering those who attend the training, either in person or online, the chance to complete an evaluation and receive a Napa Green Ambassador certificate, as well as a logo that can be used in your signature and on social media platforms. You can add the recognition to your resume/CV!
We will continue to offer in-person Ambassador trainings annually, so if you’d rather connect in-person stay tuned in the new year. If you’d like to received your Napa Green Ambassador certificate now, please review the recording and submit the Google Form evaluation.
The sales of sustainability-marketed products are growing 2.3x faster than conventional counterparts (NYU Stern Center Sustainable Market Share Index). However, while over 66% of consumers say they will pay more for an environmentally sustainable product, nearly 80% say they don’t know how to identify these companies and products (2023 Business of Sustainability Index).
Consumers need quick queues. That’s where logos come in. A logo on the label and/or other packaging helps consumers quickly identify brands that care about more than just the bottom line, doing well by doing good.
New Soil to Bottle logo! There are now three options for logos on the label – Napa Green Certified Regenerative Vineyard, Napa Green Certified Climate-Smart Winery, and Napa Green Certified Climate-Smart Soil to Bottle. Members who are comprehensively certified may qualify to use the third all-in-one logo.
If interested, please review our Logo Use Guidelines. Also, please note that a new application has to be submitted for each vintage.
We are immensely grateful to champion member Spottswoode Estate, as well as Opus One Winemaker Michael Silacci, for each partnering with Christie’s and donating two phenomenal auction lots whose sales will benefit Napa Green.
Christie’s unveils our September 2025 Los Angeles wine auction, a 500+ lot voyage through the world’s most coveted cellars, curated for collectors who embrace both pedigree and provenance. Headlining the auction are two exceptional winery-direct offerings donated to benefit Napa Green: an unprecedented 40-vintage vertical of Spottswoode’s legendary Cabernet Sauvignon (extending from the inaugural 1982 vintage to 2021) and a 19-magnum vertical of Opus One (2001–2019) — each shipped directly from the estates’ libraries and offered here with 100% of hammer proceeds supporting Napa Valley’s leading sustainability and climate action organisation. Napa Green administers the first vineyard and winery certification programme to centre regenerative farming, responsible carbon management and social equity, setting the highest bar for sustainability in American viticulture.
The funds raised will provide a critical infusion to maintain our current operations, as we lost a significant federal grant this April. Huge thanks to the Novak family at Spottswoode, and Michael Silacci at Opus One. It really does take a village.
Bidding opens Thursday, 4 September and closes Thursday, 18 September.
Napa Green is grateful to our sponsors, who help fund our expanding operations and programs. If you are interested in becoming a Napa Green Sponsor please reach out to Napa Green Executive Director, Anna Brittain.
‼️Save this Itinerary‼️
Check out these stunning @napagreen certified wineries in this itinerary from @evyncam that takes you from the bay to the forest to explore the wide range of ecosystems that Napa Valley has to explore.
📍 @bouchaine_vineyards
📍 @ruddestate
📍 @seaveyvineyard
Visit these wineries to create deep meaningful connections and support local, sustainable businesses. Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
🍃 Save green and drink green!
If you’re visiting the Southern Napa Valley from anywhere in California, January is a great time to check out these incredible #NapaNeighbor deals from @napagreen certified members running through the end of the month.
Check out @napavintners or reach out to each winery for more info, and stay tuned for more adventures heading North.
#winetasting #visitnapavalley #sustainablewine
Find out what being @napagreen certified means to @joshwidaman and the team @pineridgewine, then go for a visit and taste the love in every bottle!
#sustainablewine #regenerativeviticulture #winetasting
‼️ Save this Itinerary ‼️
Check out this itinerary by @danpetroski of participating @napagreen wineries and vineyards that contribute to the long-term health of our land and ensure that Napa Valley remains a thriving and beautiful region for future generations.
📍 @larkmeadvineyards
📍 @silveroakcellars
📍 @vsattui
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
‼️ Save this Itinerary ‼️
This is not your typical itinerary by @abrittain – wetting your palate for wine producers that are difficult, perhaps impossible, to visit. However, if you are a wine connoisseur seeking exceptional wines from sustainability and climate leaders you should absolutely put in the effort to secure wines from these @napagreen certified producers.
📍 @dominusestatewinery
📍 @lailvineyards
📍 @adamvs
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
‼️Save this Itinerary ‼️
This itinerary is ideal for a girls’ trip or a day out with friends! Discover the sustainable side of Napa with @goodfriendsgoodfood itinerary, which celebrates diversity and offers wines tailored to a range of palates.
These @napagreen certified wineries provide beautiful settings to connect over fantastic wine, all while supporting positive change within the wine industry.
📍 @domainecarneros
📍 @rdwinery
📍 @trefethenfamily
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
‼️ Save this itinerary‼️
This itinerary by Sommelier and Vintner, @danpetroski, showcases a rich variety of regional efforts from @napagreen certified wineries with a diversity of style, size, production and profiles, where each place focuses on varies in accordance with their distinct microclimate.
Be sure to check out the second 1/2 of this itinerary to complete your visit!
📍 @ashesxdiamonds
📍 @cliffledevineyards
📍 @hydewines
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
@closduval’s bottles from Verallia are 30% lighter than traditional bottles, which represents a 34% reduction in carbon emissions from glass production alone!
Lightweight glass saves natural resources, lowers transportation costs and emissions, and reduces the risk of employee injuries. Not only is it infinitely recyclable, it’s also beautiful!
Get a bottle (or several) of this @napagreen certified wine to feel and taste the commitment sustainability from soil to bottle.
#winetasting #wineindustry #climateaction #lightenup #lightweightglassbottles
‼️ Save this Itinerary‼️
Get insider information and tips to make the most of your trip to some of @reyeswine.mw’s favorite Napa Green certified wineries with this exclusive in-the-know Itinerary.
📍 @rdwinery
📍 @sequoiagrove
📍 @schramsberg
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
‼️Save this Itinerary‼️
This itinerary, by Master Sommelier, @andrearobinsonms, will take you to @napagreen Certified wineries, where we can see and taste the commitment to our planet and our community that pays off now in great wine, natural beauty and soil health, while paying it forward.
📍 @chandonusa
📍 @grgichhillsestate @grgichhills
📍 @troisnoixwine
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
Congratulations to @twentyrowswines for @napagreen Winery Certification!
Twenty Rows crafts small lots of their Napa Valley wines, at the @fiordisolewines certified sustainable facility. These wines are not only made with environmental impact in mind, they reflect honest varietal character and showcase the terroir where the grapes were grown.
#sustainablewine #sustainablewinery #napavalleywine
‼️ Save this Itinerary! ‼️
This itinerary by @abrittain will take you to @napagreen certified, tucked away spots, run by some powerhouse women, deeply dedicated to the stewardship of the Napa Valley.
📍 @tressabores
📍 @viadernapavalley
📍 @spottswoodewinery
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
Congratulations to @etudewines for achieving @napagreen winery recertification!
Etude Wine’s sustainability initiatives encompass everything from cover crops, solar powered facilities, recycled water use and water-wise landscaping, wetland and habitat restoration, wildlife corridors, stunning pollinator gardens and more. For a truly immersive sustainability experience with expressive wines with a holistic winemaking approach.
#climateaction #winetasting #wineindustry
Being with a community of people who are excited about biodiversity, healthy ecosystems, and climate resilience is good for the soil and the soul!
Whether you’re regenerative curious or ready to get regenerative certified, reach out to join this community! You’ll get access to support, resources, practical guidance, and incredible field days like this one @bedrockwines with @napagreen and @regenerativeviticulture
#regenerativeviticulture #OneBlockChallenge #climateaction
There’s still time to register for the @napagreen and @regenerativeviticulture #OneBlockChallenge informational sessions!
Register for either session at the link in our bio:
December 9th from 9:00-10:00 am
December 11th from 9:00-10:00 am
#soilhealth #regenerativeviticulture
@napagreen and @regenerativeviticulture partnered to bring the #OneBlockChallenge to Napa County winegrowers!
Tomorrow is the first virtual informational and onboarding session, so bring your questions, curiosity and excitement and hop on zoom to learn more.
#climateaction #regenerativeviticulture
