George Jacob, president & CEO, Bay Ecotarium

NAPA GREEN: Wine Wisdom

Environmental engagement has never been stronger in California, especially in the wine county, with more and more wineries embracing sustainable green practices.

NAPA Green certification is led by Anna Brittain(above main photo) who has worked locally, nationally, and internationally on environmental management and policy with organizations ranging from the environmental economics think tank, Resources for the Future in Washington, DC to the International Union for Conservation of Nature in Hanoi, Vietnam. She has spent ten years working on sustainability in the wine industry, with an expertise in communications and certification standards. She has helped lead the growth of the Napa Green program for the past six years.

As the name suggests, NAPA GREEN is a comprehensive program designed to encourage sustainable wine growing practices that care for nature and nurture exemplary stewardship to stem climate change. The program extends into how winegrowers and employers extend the quality-of-life experience to their employees, communities and customers.

With twin focuses on both the Land and the Winery, the Green practices are aimed at optimizing resources and offering a 360-consumer curation that meets certain environmental compliance standards. The Green Land Certification requires a plan that articulates prevention of soil erosion and sediment run-off and conservation of water resources through efficient irrigation, frost protection and restoration of riparian habitat. While the Napa Green Winery is a soil to bottle certification in both the vineyard and winery. It requires growers to generate waste prevention methods, composting, reduction of Green House Gas emissions and carbon foot-print in their packaging, transportation, and resilient practices. Currently, there are 92 Napa Green Certified Wineries, 621 that are Napa Land Green Certified, and 60 wineries that are Soil to Bottle certified.

Napa and Sonoma have a 200-year history of wine-making that has steadily gained in tourism and worldwide consumption over the years. With hundreds of wineries in the Napa Valley, it produces a whopping 6 million cases bringing billions of dollars in sales attracting nearly 4 million tourists a year. Wine is one of the most valuable agricultural produce exported from California, rising to international acclaim after winning in both Red and White categories at the historic blind Paris Wine Tasting of 1976.

As the most significant tourism driver in California after Disney, it has seen major set-back with Covid impacting growing grapes, manufacturing, supply chain and consumption. According to a recent Wine Institute Business Impact Report, the estimated 2020 losses are upwards of $4.2 billion with

16,369 in direct job losses, and an additional 26,000 in allied sectors. Its devastating impact can be seen in 70% drop in hotels and retail revenues, with smaller establishments going bankrupt or debt-burdened.

As the sublime nectar duels with the pandemic grapes of wrath, the wines will weave their magic, yet again, in not too distant a future. Cheers California!

George Jacob FRCGS is the President & CEO of Bay Ecotarium- the largest non-profit watershed conservation group in San Francisco Bay Area with seven branches, including Aquarium of the Bay, Sea Lion Center, Bay Academy, Studio Aqua, Bay Model, Eco-Xpeditions and the Bay Institute, celebrating its 40th year in environmental advocacy.

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

Napa Green & Premiere Napa Valley 💚

Thank you for creating such a beautiful event @wheelerfarmswinery! 

Incredible offerings from Napa Green Certified wineries @aowinery, @chandonusa, @grgichhills, @inglenook1879, @rombauervineyards, @spottswoodewinery, @trefethenfamily, @troisnoixwine & @stsupery!! 

Cheers to @premierenapa!
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The whole team is here and some amazing friends are joining us like @spottswoodewinery, @accendocellars, @aowinery, @stsupery, @rombauervineyards, @chandonusa, @troisnoixwine, @trefethenfamily, @matthiasson_wine & @grgichhills! 

Our first @premierenapa event kicks off at 4pm today at @wheelerfarmswinery!! 🍷🎉
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Grazing in the vineyards with a big assist from Cup the Sheep Dog! 

We’ll see you at our event in partnership with @napa_valley_grapegrowers on Feb 27th at @thecastello! Link in bio for registration. 

#welovedogs #sheepdog #sheepfarming #grazing #vineyards #napa #napavalley #regenerativeagriculture #soilhealthmatters
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Sign up for the Grazing Workshop on Tuesday, Feb 27th at @thecastello at the link in our profile. 

@napa_valley_grapegrowers @perennialgrazing
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Add the Napa Green logo to your back label! 

Find the link in our profile or email Happy bottling season!
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Not just talking the talk but walking the walk is very important to us. One way we do that is by providing our members with as many tools and resources as possible. Here’s what’s coming up: 

1. Weed Management Equipment & Tools for herbicide-free farming - Thurs, Feb 15th at @inglenook1879 at 9:00am. 

2. Napa Green Premiere Open House for the Wine Trade - Thurs, Feb 22nd at @wheelerfarmswinery at 4:00pm. 

3. California Small Farms Conference - Thurs, Feb 25th with @mimicasteel & Ben Mackie at 3:00pm. 

4. Grazing for Vineyard Health & Fire Resilience - Tues, Feb 27th at @thecastello at 9:00am. 

Find all details and registration on under the Connect with Us tab or just head to the link in our profile. We’ll see you all soon.
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📣 February Events! ➡️ Connect with us ➡️ Events & Workshops! 

Or head the link in our profile to find it all & how to register with one click. See you all at an event soon.
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Join us for a Grazing for Vineyard Health & Fire Resilience Field Day in partnership with @napa_valley_grapegrowers. During this February 27th event we’ll discuss ways to best utilize sheep in the vineyard and employ grazing animals for woodland management, addressing both fire fuel reduction and post fire recovery. Don’t miss this opportunity to delve into regenerative practices for your vineyard and beyond! 

Find the link in our profile to register.

📸: @sarahannerisk
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History, sustainability & fine wine at Napa Green Certified @schramsberg! 🥂

#wine #sparklingwine #schramsberg #napa #napavalley #winecave #winecollector #winelover #sustainability #organicvineyard
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🍷Wine Trade! Register for our Premiere Napa Valley event on Feb 22nd at the link in our profile!🍷
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Apply for a grant! Applications can be found at the link in our bio. 

#sustainability #climateaction #winebusiness #wineindustry #napa #napavalley #grantapplications #napawinery
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📣 Announcing our first ever NVV Premiere Event! 📣

Thursday, Feb 22nd from 4pm-6pm at @wheelerfarmswinery. Register at the link in our profile!
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Providing resources, tools and education for our members is core to what we do. Come see us at a February event! 

Register at the link in our profile. We’ll see you there!
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Weed Management Event at @inglenook1879 on Thursday, Feb 15th from 9:00am - 12:00pm. Link in profile to register. 

Por favor, mira hasta el final para ver el mensaje en español.
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Save these dates! 3 great events coming your way in February. 

Find info and registration at the link in our bio or at our website: under Connect with us - Events & Workshops!
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