George Jacob, president & CEO, Bay Ecotarium
Environmental engagement has never been stronger in California, especially in the wine county, with more and more wineries embracing sustainable green practices.
NAPA Green certification is led by Anna Brittain(above main photo) who has worked locally, nationally, and internationally on environmental management and policy with organizations ranging from the environmental economics think tank, Resources for the Future in Washington, DC to the International Union for Conservation of Nature in Hanoi, Vietnam. She has spent ten years working on sustainability in the wine industry, with an expertise in communications and certification standards. She has helped lead the growth of the Napa Green program for the past six years.
As the name suggests, NAPA GREEN is a comprehensive program designed to encourage sustainable wine growing practices that care for nature and nurture exemplary stewardship to stem climate change. The program extends into how winegrowers and employers extend the quality-of-life experience to their employees, communities and customers.
With twin focuses on both the Land and the Winery, the Green practices are aimed at optimizing resources and offering a 360-consumer curation that meets certain environmental compliance standards. The Green Land Certification requires a plan that articulates prevention of soil erosion and sediment run-off and conservation of water resources through efficient irrigation, frost protection and restoration of riparian habitat. While the Napa Green Winery is a soil to bottle certification in both the vineyard and winery. It requires growers to generate waste prevention methods, composting, reduction of Green House Gas emissions and carbon foot-print in their packaging, transportation, and resilient practices. Currently, there are 92 Napa Green Certified Wineries, 621 that are Napa Land Green Certified, and 60 wineries that are Soil to Bottle certified.
Napa and Sonoma have a 200-year history of wine-making that has steadily gained in tourism and worldwide consumption over the years. With hundreds of wineries in the Napa Valley, it produces a whopping 6 million cases bringing billions of dollars in sales attracting nearly 4 million tourists a year. Wine is one of the most valuable agricultural produce exported from California, rising to international acclaim after winning in both Red and White categories at the historic blind Paris Wine Tasting of 1976.
As the most significant tourism driver in California after Disney, it has seen major set-back with Covid impacting growing grapes, manufacturing, supply chain and consumption. According to a recent Wine Institute Business Impact Report, the estimated 2020 losses are upwards of $4.2 billion with
16,369 in direct job losses, and an additional 26,000 in allied sectors. Its devastating impact can be seen in 70% drop in hotels and retail revenues, with smaller establishments going bankrupt or debt-burdened.
As the sublime nectar duels with the pandemic grapes of wrath, the wines will weave their magic, yet again, in not too distant a future. Cheers California!
George Jacob FRCGS is the President & CEO of Bay Ecotarium- the largest non-profit watershed conservation group in San Francisco Bay Area with seven branches, including Aquarium of the Bay, Sea Lion Center, Bay Academy, Studio Aqua, Bay Model, Eco-Xpeditions and the Bay Institute, celebrating its 40th year in environmental advocacy.
Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.
- Susan Boswell, Chateau Boswell Winery
Book your exquisite food & wine experience at @bcellars this August and support the wonderful work being done in climate smart winemaking!
#winery #winetasting #wineandfood #chef #napa #napavalley #climatesmart #sustainability #winereels #cheers
Thank you to all who came out to @complinewineshop for Vino & Vinyl featuring Napa Green winemakers!
We love getting out into the community and talking all things green!
📸: @tisharoundtown
Book your visit to @sterlingvineyards this August and receive 50% off your tasting while supporting Napa Green! 🍷🚠
#cheers #climatesmartagriculture #winery #napa #napavalley #visitnapavalley #winetrip #winwin
Join these rockstars of winemaking this week at @complinewineshop for Vino & Vinyl night featuring all Napa Green Certified Wineries!
🗓️: Thursday, July 18th
📍: Compline Wine Shop
⏰: 7:00pm
Get your tickets now at the link in our bio! 💃🍷
@tressabores, @ashesxdiamonds, @spottswoodewinery, @closduval, @larkmeadvineyards, @complinewineshop, @tisharoundtown
Plan your tasting at @phiferpavittwine in August! 🍷
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” - Margaret Mead
We are thrilled to officially kick off our ‘Cheers to Climate Smart Wines!’ campaign with the first press release going out and the announcement of the involvement of 21 of our Napa Green Certified members!
Join us in the month of August at a participating winery to celebrate the beautiful harmony & synergy between sustainability and luxury while supporting a great cause!
Full details at the link in our profile. Cheers to Climate Smart Wines!!
You’re invited..
Join us for a fun night featuring some awesome Napa Green wineries! Link in profile for tickets. 🎵🍷
📍: @complinewineshop
🗓️: Thursday 6/18/24 7:00-9:00pm
🎟️: Linked in profile
Plan your tasting at the beautiful new Garden Pavilion at Napa Green Champion winery @whitehalllane!
Help support Napa Green while sipping on delicious Sauvignon Blanc and Merlot amongst the scenic views. Cheers to Climate Smart Wines! 🍷
#napavalley #winereels #sustainability #winetasting #winetrip #visitnapavalley #cheers #vineyardviews #winelovers
Plan your trip to @cliffamily this August for our ‘Cheers to Climate Smart Wines’ campaign!
Clif Family Winery & Farm will be creating a beautiful food and wine tasting menu for the month of August with a percentage going straight to support Napa Green!
Plan your visit to the tasting room, food truck or gorgeous Enoteca Private Tasting Salon in August to enjoy great food & wine while helping to support this important initiative!
#napavalley #sustainability #napa #cheers #winereels #winetasting #visitnapavalley #winebusiness #wineindustry #winetrip
We’re thrilled to announce our ‘Cheers to Climate Smart Wines’ campaign starting in August!
Several of our champion members will be curating special offerings to support Napa Green and highlight the brilliant work being done in Climate Action here in Napa Valley.
Join us this August and visit @spottswoodewinery & @mkshepp!
Economics of Organics on June 25th at @grgichhills. Register at the link in our bio.
🎙️: @soilrainandhope
🎞️: @mvino1
Team Green outing today at the stunning @boeschenvineyards as we celebrate big things that we can’t wait to share with you! 🌿
One of the main resistances to phasing out glyphosate is increased labor and equipment costs. However, the costs of herbicides and fertilizers have risen dramatically, so increased labor demands can be offset by reduced supply chain purchases.
In addition, leaders like Grgich Hills Estate have shown that regenerative organic farming can be cost-effective. According to an analysis by Brotemarkle Davis & Co. LLP accounting firm, the average annual per acre cost of vineyard management in the Napa Valley is $14,800, with $3,800 in depreciation. At Grgich, they spend $11,000 per acre, with only $1,300 in depreciation due to the longer life of their vineyards.
Learn from regional leaders about the practical costs, benefits, and ROI of herbicide-free, organic, and regenerative vineyard management.
Confirmed Speakers:
• Ivo Jeramaz, Grgich Hills
• Phil Coturri, Enterprise Vineyard Management & Winery Sixteen 600
• Brad Kurtz, Gloria Ferrer
• Brenae Royal, St. Supery
• Rebekah Wineburg, Quintessa
Register at the link in our bio.
“Storytelling is key… and sustainability is the most important topic in wine.”
Thank you @elinmccoy for an incredible and insightful conversation with @napagreen members about the stories most likely to capture journalists attention.