Linsey Gallagher

Linsey Gallagher is the President and CEO of Visit Napa Valley, the official destination management organization for Napa County. Visit NapaValleySpirit.com to learn more about opportunities to play tourist in your own backyard.
Bob McClenahan photo

Sustainable travel is key to Napa Valley’s greener future

One positive trend from the past year is a renewed global emphasis on sustainability in travel.

The dramatic environmental changes are seen as a result of stay-at-home orders made people everywhere more committed to continuing to be the best stewards possible for our environment and communities.

Locally, Visit Napa Valley has been working with Napa Green, an independent non-profit, to help establish a green certification for our hospitality businesses similar to that embraced by Napa’s wine industry.

We’ve adopted more eco-friendly practices such as switching to all-digital itineraries at the Napa Valley Welcome Center and highlighting green travel solutions in visitor-facing messaging. In partnership with Napa Valley Vintners, we also support Napa Valley Forward, a solution-oriented program aimed at reducing the number of people driving alone during peak traffic times.

Sustainability isn’t a new concept for Visit Napa Valley and our tourism partners.

Many Napa Valley hotels and resorts have invested in green practices by switching to energy-saving lightbulbs and low-flow showerheads, adopting green housekeeping solutions, recycling single-use guest room amenities, offering menus focused on local ingredients, and composting.

In fact, Napa Valley is home to the world’s first Leadership in Energy and Environmental Design (LEED) certified hotel, the Double Tree Hotel and Spa in American Canyon.

Today, Yountville’s Bardessono Hotel and Spa is one of the only Platinum LEED-certified hotels in the U.S., which reflects the highest standard for environmental design. Solage Calistoga is Napa Valley’s first hotel certified through the Bay Area Green Business Program, and Carneros Resort and Spa recently joined the Beyond Green portfolio of hotels.

“We are committed to being responsible stewards of this extraordinary place we get to call home,” says Carneros Resort and Spa Managing Director Edward Costa.

“Our sustainability efforts provide a new way to travel, connecting personal well-being and planetary well-being through nature, culture, and community.”

Innovative and forward-thinking eco-conscious solutions from tourism partners also include practices like those at Calistoga’s Indian Springs Resort and Spa. On-site thermal geysers along with a substantial deposit of pure volcanic ash allows the property to use all-natural elements for mud baths, pools, and more.

At the Napa River Inn, electric car chargers help encourage green travel and have generated an enthusiastic response from road trippers.

“Our guests love the convenience of charging and the ability to use an eco-friendlier form of travel,” says Sara Brooks, general manager.

Speaking of visitors, they also are open to and enthusiastic about doing their part to tread lightly.

Interest in alternative transportation for exploring the valley, such as biking on the Napa Valley Vine Trail or riding the Napa Valley Wine Train, has spiked in recent years. The desire to seek locally sourced experiences and willingness to reduce waste through small changes like using reusable shopping bags and water bottles are other ways visitors support Napa Valley’s vision for sustainability.

It’s uplifting to see so many people and businesses playing a part in moving the needle toward Napa Valley’s long-term sustainability as a world-class wine country destination.

Napa Valley draws visitors for its natural beauty and agrarian lifestyle, and we are committed to preserving, protecting, and enhancing everything that makes our community such a desirable destination and place to live.

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

A live check in with @abrittain & @reyeswine.mw!
15 1
🌿 Did you know that less than 3% of philanthropic donations go to environmental work? 

Please consider donating to Napa Green this giving season with one of several ways at any level! 

Head to the link in our bio for details!
37 1
With gratitude and joy, we wish you a beautiful day & start to the holiday season from all of us at Team Green! 

- Ben, Meghan, Anna, Marissa, Sierra & Megan
75 1
‘If not here, where? If not now, when?’ 

“The onus is on us as a world class wine growing region to be leaders in sustainability & climate action.” 

- Executive Director of Napa Green, Anna Brittain
29 1
It’s been a big week at Napa Green and we want to take a moment to raise a glass to salute you all. 

We are overjoyed to see so much support and invigorated interest in our mission towards sustainable practices and regenerative agriculture in the wine industry. 

We have many more details, paired with educational & financial resources that are already up and rolling on our website. We will continue to share them all, one by one and in great detail here on socials as well. 

For now please plan on joining us at our upcoming Town Hall meeting on Dec 7th at @stsupery. You can find more details at napagreen.org. 

Cheers and Happy Friday Napa Valley. We are so proud to be a part of this amazing community!
111 11
⚠️ Important Announcement 

Napa Green becomes the first sustainable wine growing certification to require the phaseout of Round Up. 

Please find the link in our bio for the full press release and full suite of info & grower resources. 

Join us on December 7th for our Napa Green Town Hall at @stsupery.
157 30
Don’t miss the awe-inspiring @nikki_silvestri at @dominusestatewinery on Nov 30th!
19 1
You’re invited to join us for a very special day at @dominusestatewinery on November 30th. 

We’ll be briefly interviewing our speaker @nikki_silvestri right here on Instagram today at 2:00pm PST to hear more about what to expect at this event. See you then.
40 2
Curious to learn more? Join us at @dominusestatewinery on November 30th for a rare event and luncheon. Link in bio for details.
50 1
GREEN is the new black this season!! 

Head to the link in our bio now and get your shirts, help a good cause and be an honorary part of Team Green this season! 💚
87 9
Let’s hear it for our Executive Director of Napa Green, the incomparable Anna Brittain for being named a 2023 Wine Industry Leader by @winebusinessmonthly!! 

In their Sustainability Stewards section (which we love to see) we find Anna named in good company with inspired fellow leaders! 

Head to our stories or the link in our bio for free access to the full November issue. 

Cheers to the great work of our visionary Director Anna Brittain!!
97 8
Drink Green this Halloween! 💚
36 1
Sierra is our Soil & Climate Specialist at Napa Green and her ask this year is that everyone consider donating to our small but mighty Team Green for Giving Season! 

Here is more from @regenwithsierra: 

“🎃 Happy Halloween Eve everyone! Today is my birthday, and I would be beyond thrilled if you would consider a donation to @napagreen to support a nonprofit focused on climate action in the wine industry 🍷🍾

@napagreen has the leading set of standards for sustainable practices, from soil to bottle. I am most proud of the work we do with winegrape growers to adopt regenerative agricultural practices in their vineyards. 

Please consider supporting us in our mission!  Click the link in bio for more! “
63 6
Thank you for having us @visitnapavalley! We had a great time talking to visitors about the many sustainability practices our Napa Green wineries and vineyards employ! 

Stop into the Visit Napa Valley Visitor Center in Napa to learn more!
76 2