NAPA GREEN NEWS

Hello Napa Green Community,

It sounds like we can be cautiously optimistic that wineries will be able to begin reopening their doors to guests in the next few weeks. Ushering in visitors while implementing new protocols is going to require adaptation and ingenuity but I know all of us can’t wait for tasting rooms to be open again. On that note, see the announcement below that we are launching a quarterly Napa Green Ambassadors training to help your hospitality and sales staff share your sustainability story and leverage your Napa Green certification.

To do our part in trying to drive sales and engagement at your wineries during this crisis we built a Member Offers & Events page, which we have been advertising on social media. We have been spotlighting your virtual tastings, shipping offers and other discounts. We plan to keep this active moving forward so if you have an offer or event you would like us to include please reach out to events@napagreen.org.

Even with social distancing the community still banded together to celebrate Down to Earth Month and the 50th Anniversary of Earth Day in April. We loved seeing all of the social media posts from members spotlighting environmental stewardship and sustainability practices, and sharing on a personal level why caring for our little corner of the earth and conserving resources really matters. Let’s keep using those hashtags to spread the message: #napagreen, #ournature, #itsfromnapa.

Earth Day Napa was converted to an online platform and Napa Green organized an online wine auction to raise funds for the Environmental Education Coalition of Napa County. Huge THANK YOU to our nine Napa Green members who donated 15 wines lots and helped us raise $3,099 for environmental education. These funds will support the Darcy Aston Scholarship, given to graduating high school students planning to study an environmental field, and the Field Trip Bus grant, which provides vital funding to teachers for environmental field trips.

I was recently up at Newton Vineyards picking up their donation and snagged this shot of the valley. The grapes keep growing and the beauty of this place persists. I am grateful for that.
 

Sincerely, 

 

Anna Brittain, Executive Director, Napa Green

Logo on Bottle

Become a Napa Green Ambassador

We want to engage with your hospitality and sales staff and help them feel comfortable and excited about sharing your sustainability story and Napa Green certification. That is why we have designed the Napa Green Ambassador training. 
 
We are offering a few front end opportunities for team members to participate in these trainings as we launch the Napa Green Tasting Passport. Ultimately, we will be offering the Napa Green Ambassador training quarterly, and ideally we will begin offering these workshops in person so we can share experiences, ideas and do some group exercises.
 
The Napa Green Ambassador training will cover:
 
  • What is sustainability, and how is it different from organic?
  • What is Napa Green? What does it mean to be “soil to bottle” certified?
  • Evidence customers want this information and will use it in their travel and purchase decisions.
  • Examples of sustainability- and nature-based stories and customer engagement from Napa Green members and other certified sustainable wineries.
  • Butterflies, bees, birds and other beneficial and charismatic creatures.
  • Ideas and tips for effective social media and web content.
  • Using existing and new data collection to show the value of sharing sustainability stories and inform communications strategies.
 
Download the full event flier and share with your team. 
Napa Green Passport

Napa Green Tasting Passport

We are so excited that on June 1st we will going live with our Napa Green Tasting Passport: Exceptional Wines from Responsible Wineries Where Caring for Nature Elevates Quality and Experience 
 
The Passport will be valid beginning ASAP in June and will likely run for the remainder of 2020. It couldn’t come at a better time as we begin to rebuild tourism and encourage the drive market to celebrate the end of quarantine in the Napa Valley. 
 
3% for the Community: 3% of Passport profits will be invested in local stewardship, sustainability and social equity causes. 
 
Participating Napa Green WineriesBeringer Vineyards | Cakebread Cellars | Chimney Rock Winery | Clif Family Winery | Clos Du Val | Conn Creek Winery | Domaine Chandon | Etude Wines | Handwritten Wines | Honig Vineyard and Winery | Jessup Cellars | Newton Vineyard | Provenance Vineyards | Rutherford Hill Winery | Stag’s Leap Wine Cellars | Sterling Vineyards | St. Supéry Estate Winery | Tres Sabores Winery
 
Together we will be adding to the growing evidence that sustainability and caring for nature can and does help sell wines and build customer engagement and loyalty. A 2018 Nielsen study found 2% growth for mainstream products but 5% growth for sustainable products. A 2019 NYU Stern Center study found that from 2013-2018 50% of sales growth for consumer packaged goods came from sustainability-marketed products; sustainable product sales have grown 5.6 times faster than their conventional counterparts
 
Ultimately, we hope to add offers from farm-to-table restaurants and hotels offering a blend of luxury and sustainability.
Wine-in-Tanks

New Napa Green Integrated Resource Audit Costs

As many of you know, a core step in the process of becoming a Napa Green Winery is the “Integrated Resource Audit” – a one-stop energy, water and waste assessment. This is part of what makes the Napa Green Winery certification so unique and valuable. Other sustainable winegrowing certifications ask that wineries audit their water use, energy use and waste diversion (recycling & composting) but are not able to provide the audit service. In addition, we leverage Bill Bennett, a facility engineer with more than 30 years of experience in the beverage industry. 
 
Napa Green wineries receive a full Integrated Resource Audit at the start of certification and again every six years, with an Abbreviated Resource Audit every alternating three years as part of re-certification. These audits baseline resource metrics so wineries can track changes and improvements over time. In addition, the Audit identifies opportunities to improve energy and water efficiency (saving $$ and staff time) and increase recycling & composting. For example, Napa Green helps wineries cut their energy use by 20% or more:
 
The average baseline electricity use of a 10,000 case winery is 15 kWh/case = $3.60/ case or $1.52/gallon. 10k case winery 20% energy savings = $0.72 a case or $7,200
 
Average baseline electricity use at a 50,000 case winery is 12 kWh/case = $2.88/case or $1.22/gallon. 50k case winery 20% energy savings = $0.58 per case or $29,000
 
Average baseline electricity use at a 150,000 case winery is 7 kWh/case = $1.68/case or $0.71/gallon. 150k case winery 20% energy savings = $.34 per case or $51,000
 
Audit Costs: Up until now PG&E’s energy efficiency program has covered the energy portion of our Integrated Resource Audits, but unfortunately this funding is ending on June 30. So we do have to begin asking wineries to cover the full audit costs. This is the only cost currently associated with Napa Green Winery certification.  Please note, NVV is providing a 20% audit cost match for their members.  
 

Napa Green Resources and Champion Stories

Thinking about installing solar? Need new water meters? Wondering if you can use the Napa Green logos on your labels? Want to get a free Napa Green Certified metal sign to hang at your entrance? Visit our Napa Green Resources page for these and other resources.

Over the past five years we’ve written more than 20 feature stories spotlighting the best practices of some of our Napa Green Champion wineries. Topics include water savings, energy savings, integrating sustainability from soil to bottle, and river restoration. Read the champion stories to learn more.

Hear from Winery Program Manager @love.dream.breathe about Energy Efficiency & Savings, one of our pillars of sustainable winegrowing leadership
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We want to sincerely thank everyone who donated either space, time or proceeds of bottles/food sold to Napa Green during Earth Month! We are a small non-profit that greatly relies on donations of these kinds and we’re so grateful for our supportive community. 

Let’s hear it for: 

📍@trefethenfamily 
📍@pineridgewine 
📍@cliffamily 
📍@neotempowines
📖 @karenmacneilco
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Social Justice, Equity & Inclusion. Perhaps our most important pillar of our six pillars of sustainability leadership. 

Thank you for the beautiful description @growresiliently!
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Register now at the link in our profile! 💦

May 23, 2024
Silver Oak Winery, Oakville
9:00 am - 12:15 pm

One of the most critical agricultural concerns with our changing climate, and more frequent & intense weather extremes, is precipitation and water availability. The good news is opportunities abound to optimize irrigation efficiency, and implement regenerative practices that improve soil health, water infiltration, and retention. 

Join us for The Future of Water, with highlights including a keynote from Peter Gleick, one of the world’s leading water experts, and Mimi Casteel, not only a viticulturist and winemaker, but also a forest ecologist with a vision for water resiliency.
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Join us for The Future of Water Workshop, to explore our water future, with highlights including a keynote from Peter Gleick, one of the world’s leading water experts (all guests will receive a copy of Peter’s most recent book, The Three Ages of Water) and Mimi Casteel, not only a viticulturist and winemaker, but also a forest ecologist with a vision for water resiliency.

Wine grape quality is closely tied to the right amount of water, at the right time. One of the most critical agricultural concerns with our changing climate, and more frequent & intense weather extremes, is precipitation and water availability. We’ve swung from historic drought to atmospheric rivers. Our community has huge swaths of unmanaged, unhealthy forests full of non-natives and overrun by firs, amplifying fire risk and undermining one of the most critical systems for groundwater recharge.

The good news is opportunities abound to optimize irrigation efficiency, and implement regenerative practices that improve soil health, water infiltration, and retention. A watershed coalition has also formed in Napa County to pilot and model creek & forest restoration for localized water resiliency and climate cooling. 

Come learn more on Thursday, May 23rd at 9:00am at @silveroakcellars.
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Sustainably sourced ingredients with Chef Sarah Heller 🌱 Purchase your tax deductible ticket to our Opus One x Napa Green dinner at the link in our profile!
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You’re invited.. 

Full details may be found at the link in our profile. Cheers!
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As we wrap up an amazing Earth Month, we want to thank you all for the support & for coming to see us at our events! 

Let’s keep the momentum going and remember that Earth Day is Every Day! 🌎
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Hear from @marisataylorwines about the importance of  water efficiency & savings and what we can all do to conserve this precious resource.
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Join us for a not to be missed dinner experience at @opusonewinery while supporting philanthropic efforts on behalf of climate action. 

An intimate group of 20 guests will be in attendance on the rotunda overlooking the estate vineyards. Chef Sarah Heller will prepare a four-course, locally-sourced dinner paired with Champagne Barons de Rothschild, Opalie de Château Coutet, and three vintages of Opus One wines. 

You will have the chance to share transformative conversations and form deep connections with industry leaders and change makers. 

Please find full invitation details at the link in our profile.
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Happy Earth Day Napa Valley! It’s an incredible joy to work with you all and see the forward progress being made all over this gorgeous place we call home. Thank you for caring, thank you for stepping up and thank you for making a difference!! 🌎💚
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Thanks to everyone who came out to @earthdaynapa and visited us at the @napagreen wine booth! 

 Cheers to @amici_cellars @cakebreadcellars @domainecarneros @handwrittenwines @robertmondavi and @whiterockvineyards for donating the certified sustainable wines to raise money for the Environmental Education Coalition of Napa County and helping make it a great event!
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We’re pouring some stellar Napa Green wines tomorrow at @earthdaynapa to include: 

@cakebreadcellars, @domainecarneros, @whiterockvineyards, @handwrittenwines, @amici_cellars & @robertmondavi!

Come by the booth! 🍷🌎
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What you can do in the vineyard & what you can do at home! 🌼🦋

#happyearthday #earthmonth #sustainability #biodiversity #pollinators #herbicidefree #napa #napavalley #cheers
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Come on by to @cliffamily! 💚🍴
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Come get involved this Earth Month! 🌎🌱

🌷 Earth Day Napa - Saturday, April 20th 11am -4pm at Oxbow Commons

🌷All Things Bottle Sustainability Workshop - Friday, April 26th at @pineridgewine from 9am -12:30pm. Registration is $20

🌷 All Things Bottle Sustainability Dinner! Friday, April 26th at @neotempowines with Karen MacNeil & Chef Dave Cruz! 

Message us directly or head to the link in our bio for info!
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