Hello Napa Green Community,

It sounds like we can be cautiously optimistic that wineries will be able to begin reopening their doors to guests in the next few weeks. Ushering in visitors while implementing new protocols is going to require adaptation and ingenuity but I know all of us can’t wait for tasting rooms to be open again. On that note, see the announcement below that we are launching a quarterly Napa Green Ambassadors training to help your hospitality and sales staff share your sustainability story and leverage your Napa Green certification.

To do our part in trying to drive sales and engagement at your wineries during this crisis we built a Member Offers & Events page, which we have been advertising on social media. We have been spotlighting your virtual tastings, shipping offers and other discounts. We plan to keep this active moving forward so if you have an offer or event you would like us to include please reach out to

Even with social distancing the community still banded together to celebrate Down to Earth Month and the 50th Anniversary of Earth Day in April. We loved seeing all of the social media posts from members spotlighting environmental stewardship and sustainability practices, and sharing on a personal level why caring for our little corner of the earth and conserving resources really matters. Let’s keep using those hashtags to spread the message: #napagreen, #ournature, #itsfromnapa.

Earth Day Napa was converted to an online platform and Napa Green organized an online wine auction to raise funds for the Environmental Education Coalition of Napa County. Huge THANK YOU to our nine Napa Green members who donated 15 wines lots and helped us raise $3,099 for environmental education. These funds will support the Darcy Aston Scholarship, given to graduating high school students planning to study an environmental field, and the Field Trip Bus grant, which provides vital funding to teachers for environmental field trips.

I was recently up at Newton Vineyards picking up their donation and snagged this shot of the valley. The grapes keep growing and the beauty of this place persists. I am grateful for that.



Anna Brittain, Executive Director, Napa Green

Logo on Bottle

Become a Napa Green Ambassador

We want to engage with your hospitality and sales staff and help them feel comfortable and excited about sharing your sustainability story and Napa Green certification. That is why we have designed the Napa Green Ambassador training. 
We are offering a few front end opportunities for team members to participate in these trainings as we launch the Napa Green Tasting Passport. Ultimately, we will be offering the Napa Green Ambassador training quarterly, and ideally we will begin offering these workshops in person so we can share experiences, ideas and do some group exercises.
The Napa Green Ambassador training will cover:
  • What is sustainability, and how is it different from organic?
  • What is Napa Green? What does it mean to be “soil to bottle” certified?
  • Evidence customers want this information and will use it in their travel and purchase decisions.
  • Examples of sustainability- and nature-based stories and customer engagement from Napa Green members and other certified sustainable wineries.
  • Butterflies, bees, birds and other beneficial and charismatic creatures.
  • Ideas and tips for effective social media and web content.
  • Using existing and new data collection to show the value of sharing sustainability stories and inform communications strategies.
Download the full event flier and share with your team. 
Napa Green Passport

Napa Green Tasting Passport

We are so excited that on June 1st we will going live with our Napa Green Tasting Passport: Exceptional Wines from Responsible Wineries Where Caring for Nature Elevates Quality and Experience 
The Passport will be valid beginning ASAP in June and will likely run for the remainder of 2020. It couldn’t come at a better time as we begin to rebuild tourism and encourage the drive market to celebrate the end of quarantine in the Napa Valley. 
3% for the Community: 3% of Passport profits will be invested in local stewardship, sustainability and social equity causes. 
Participating Napa Green WineriesBeringer Vineyards | Cakebread Cellars | Chimney Rock Winery | Clif Family Winery | Clos Du Val | Conn Creek Winery | Domaine Chandon | Etude Wines | Handwritten Wines | Honig Vineyard and Winery | Jessup Cellars | Newton Vineyard | Provenance Vineyards | Rutherford Hill Winery | Stag’s Leap Wine Cellars | Sterling Vineyards | St. Supéry Estate Winery | Tres Sabores Winery
Together we will be adding to the growing evidence that sustainability and caring for nature can and does help sell wines and build customer engagement and loyalty. A 2018 Nielsen study found 2% growth for mainstream products but 5% growth for sustainable products. A 2019 NYU Stern Center study found that from 2013-2018 50% of sales growth for consumer packaged goods came from sustainability-marketed products; sustainable product sales have grown 5.6 times faster than their conventional counterparts
Ultimately, we hope to add offers from farm-to-table restaurants and hotels offering a blend of luxury and sustainability.

New Napa Green Integrated Resource Audit Costs

As many of you know, a core step in the process of becoming a Napa Green Winery is the “Integrated Resource Audit” – a one-stop energy, water and waste assessment. This is part of what makes the Napa Green Winery certification so unique and valuable. Other sustainable winegrowing certifications ask that wineries audit their water use, energy use and waste diversion (recycling & composting) but are not able to provide the audit service. In addition, we leverage Bill Bennett, a facility engineer with more than 30 years of experience in the beverage industry. 
Napa Green wineries receive a full Integrated Resource Audit at the start of certification and again every six years, with an Abbreviated Resource Audit every alternating three years as part of re-certification. These audits baseline resource metrics so wineries can track changes and improvements over time. In addition, the Audit identifies opportunities to improve energy and water efficiency (saving $$ and staff time) and increase recycling & composting. For example, Napa Green helps wineries cut their energy use by 20% or more:
The average baseline electricity use of a 10,000 case winery is 15 kWh/case = $3.60/ case or $1.52/gallon. 10k case winery 20% energy savings = $0.72 a case or $7,200
Average baseline electricity use at a 50,000 case winery is 12 kWh/case = $2.88/case or $1.22/gallon. 50k case winery 20% energy savings = $0.58 per case or $29,000
Average baseline electricity use at a 150,000 case winery is 7 kWh/case = $1.68/case or $0.71/gallon. 150k case winery 20% energy savings = $.34 per case or $51,000
Audit Costs: Up until now PG&E’s energy efficiency program has covered the energy portion of our Integrated Resource Audits, but unfortunately this funding is ending on June 30. So we do have to begin asking wineries to cover the full audit costs. This is the only cost currently associated with Napa Green Winery certification.  Please note, NVV is providing a 20% audit cost match for their members.  

Napa Green Resources and Champion Stories

Thinking about installing solar? Need new water meters? Wondering if you can use the Napa Green logos on your labels? Want to get a free Napa Green Certified metal sign to hang at your entrance? Visit our Napa Green Resources page for these and other resources.

Over the past five years we’ve written more than 20 feature stories spotlighting the best practices of some of our Napa Green Champion wineries. Topics include water savings, energy savings, integrating sustainability from soil to bottle, and river restoration. Read the champion stories to learn more.

A live check in with @abrittain &!
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🌿 Did you know that less than 3% of philanthropic donations go to environmental work? 

Please consider donating to Napa Green this giving season with one of several ways at any level! 

Head to the link in our bio for details!
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With gratitude and joy, we wish you a beautiful day & start to the holiday season from all of us at Team Green! 

- Ben, Meghan, Anna, Marissa, Sierra & Megan
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‘If not here, where? If not now, when?’ 

“The onus is on us as a world class wine growing region to be leaders in sustainability & climate action.” 

- Executive Director of Napa Green, Anna Brittain
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It’s been a big week at Napa Green and we want to take a moment to raise a glass to salute you all. 

We are overjoyed to see so much support and invigorated interest in our mission towards sustainable practices and regenerative agriculture in the wine industry. 

We have many more details, paired with educational & financial resources that are already up and rolling on our website. We will continue to share them all, one by one and in great detail here on socials as well. 

For now please plan on joining us at our upcoming Town Hall meeting on Dec 7th at @stsupery. You can find more details at 

Cheers and Happy Friday Napa Valley. We are so proud to be a part of this amazing community!
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⚠️ Important Announcement 

Napa Green becomes the first sustainable wine growing certification to require the phaseout of Round Up. 

Please find the link in our bio for the full press release and full suite of info & grower resources. 

Join us on December 7th for our Napa Green Town Hall at @stsupery.
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Don’t miss the awe-inspiring @nikki_silvestri at @dominusestatewinery on Nov 30th!
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You’re invited to join us for a very special day at @dominusestatewinery on November 30th. 

We’ll be briefly interviewing our speaker @nikki_silvestri right here on Instagram today at 2:00pm PST to hear more about what to expect at this event. See you then.
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Curious to learn more? Join us at @dominusestatewinery on November 30th for a rare event and luncheon. Link in bio for details.
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GREEN is the new black this season!! 

Head to the link in our bio now and get your shirts, help a good cause and be an honorary part of Team Green this season! 💚
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Let’s hear it for our Executive Director of Napa Green, the incomparable Anna Brittain for being named a 2023 Wine Industry Leader by @winebusinessmonthly!! 

In their Sustainability Stewards section (which we love to see) we find Anna named in good company with inspired fellow leaders! 

Head to our stories or the link in our bio for free access to the full November issue. 

Cheers to the great work of our visionary Director Anna Brittain!!
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Drink Green this Halloween! 💚
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Sierra is our Soil & Climate Specialist at Napa Green and her ask this year is that everyone consider donating to our small but mighty Team Green for Giving Season! 

Here is more from @regenwithsierra: 

“🎃 Happy Halloween Eve everyone! Today is my birthday, and I would be beyond thrilled if you would consider a donation to @napagreen to support a nonprofit focused on climate action in the wine industry 🍷🍾

@napagreen has the leading set of standards for sustainable practices, from soil to bottle. I am most proud of the work we do with winegrape growers to adopt regenerative agricultural practices in their vineyards. 

Please consider supporting us in our mission!  Click the link in bio for more! “
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Thank you for having us @visitnapavalley! We had a great time talking to visitors about the many sustainability practices our Napa Green wineries and vineyards employ! 

Stop into the Visit Napa Valley Visitor Center in Napa to learn more!
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