Napa Green Launches Critical Napa Thrives Sustainability and Climate Action-Oriented Event Series

April 27th – Napa, CA – During the month of June, Napa Green and community partners will host Napa THRIVES – a groundbreaking series of six half-day, tightly focused events organized around the six pillars of sustainable winegrowing leadership. Unfolding at the historic Charles Krug Winery, participants will learn about water efficiency, energy efficiency, waste prevention and green purchasing, integrated pest management and pesticide phaseout, social equity and diversity, all of which folds into climate action and regenerative farming. 

Marquee Speaker, Eric Asimov, chief wine critic of The New York Times, will kick off the month-long proceedings on June 7th, and event participants will have the opportunity to join Tod Mostero, Director of Viticulture & Winemaking at Dominus Estate, as he begins a grower mentorship to transition a vineyard to dry farming. Additionally, Mostero and five other industry leaders will serve as mentors to Napa THRIVES participants long after the events have concluded, assisting regional wineries and growers in proactively implementing leading sustainability practices. Day two headliner is Bill McKibben, who helped found 350.org, the first global grassroots climate campaign, which has organized movements on every continent, including Antarctica, for climate action. 

Launched under the aegis of Napa Green, one of only four sustainable winegrowing programs nationwide offering the opportunity for comprehensive soil to bottle certification in both the vineyard and winery, the co-founders of Napa THRIVES are Anna Brittain, Executive Director of Napa Green, and Martin Reyes, MW of Reyes Wine Group. Both are deeply passionate about accelerating sustainability and climate action leadership locally, and leveraging Napa Valley’s powerful platform to galvanize industry change globally.  

Martin Reyes, MW, shares, “A few years ago, I noticed how so much of the great sustainability work happening in Napa County seemed to be in disconnected siloes. After a few phone calls, several Napa leaders gathered for lunch and asked, ‘How can we bring everyone together?’ We knew the obstacles, including, ‘The world doesn’t need another wine conference!’ We are attempting something bolder, locally-rooted, encouraging commitments to actions, with the support to achieve measurable results. That’s how Napa THRIVES was born. We aim to cultivate action locally and send a message globally.”

Reyes, along with Anna Brittain, founded Napa THRIVES because the climate crisis is happening now – 1200-year drought, increasing high heat days, catastrophic megafires – and taking action is no longer optional. “If not here, where?” Says Brittain. “We have to set the highest bar for sustainability and climate action leadership in the wine industry. Napa growers and vintners must play an increasingly active role in improving resource efficiency, drawing down emissions, and building more resilient vineyards, businesses, and communities. Collectively, we have a powerful leadership platform, with the tools to facilitate critical mass action and show the pace and scale of what is possible.”

Altogether, Napa THRIVES will have 70 speakers, with eight marquee addresses including Birgit Cameron, Co-Founder of Patagonia Provisions, Kimberly Nicholas, author of Under the Sky We Make, Jonathan Foley, Director of Project Drawdown, Kelly Mulville, Vineyard Director at Paicines Ranch, Nikki Sylvestri, CEO of Soil and Shadow, and Kayalin Akens-Irby, Chief of Staff of Planet FWD. Napa THRIVES will deliver inspiration, meaningful context, practical, grounded guidance, and make calls to action. The THRIVES team has aligned leaders and mentors that will follow-up and directly support sustained change.

“The power of Napa THRIVES is its intention to both inspire and harness action-based commitment,” observes Tod Mostero, of Dominus Estate. “Its targeted pillar-based design unites insight from our world’s leading-edge speakers, hands-on training from peers on specific practices, and guidance from the wine industry’s most sustainable suppliers to lighten our environmental footprint. This is the beginning of a growing spiral of transformation and I am honored and excited to be a part of this game-changing movement.”

To learn more about Napa THRIVES, to purchase tickets, or to become a sponsor, please visit www.NapaThrives.org.

 

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

Seeking third party auditors! Email sierra@napagreen.org for full details!
36 0
Have you been to Napa Green Certified @boeschenvineyards yet?
51 7
Team Green outing today at the stunning @boeschenvineyards as we celebrate big things that we can’t wait to share with you! 🌿
71 3
One of the main resistances to phasing out glyphosate is increased labor and equipment costs. However, the costs of herbicides and fertilizers have risen dramatically, so increased labor demands can be offset by reduced supply chain purchases. 

In addition, leaders like Grgich Hills Estate have shown that regenerative organic farming can be cost-effective. According to an analysis by Brotemarkle Davis & Co. LLP accounting firm, the average annual per acre cost of vineyard management in the Napa Valley is $14,800, with $3,800 in depreciation. At Grgich, they spend $11,000 per acre, with only $1,300 in depreciation due to the longer life of their vineyards. 

Learn from regional leaders about the practical costs, benefits, and ROI of herbicide-free, organic, and regenerative vineyard management.

Confirmed Speakers:
• Ivo Jeramaz, Grgich Hills
• Phil Coturri, Enterprise Vineyard Management & Winery Sixteen 600
• Brad Kurtz, Gloria Ferrer
• Brenae Royal, St. Supery
• Rebekah Wineburg, Quintessa

Register at the link in our bio.
77 1
“Storytelling is key… and sustainability is the most important topic in wine.”

Thank you @elinmccoy for an incredible and insightful conversation with @napagreen members about the stories most likely to capture journalists attention.
58 6
Thank you to all who attended our Future of Water Workshop yesterday at Napa Green Certified @silveroakcellars! 

Stay tuned for more from our luminary speakers @mimicasteel, @todmostero, @petergleick & our own @abrittain.
57 2
Join us for a special roundtable workshop with award-winning journalist Elin McCoy, global wine critic for Bloomberg News and US editor for the podcast The Wine Conversation, with listeners in 95 countries. 

Elin will sit down with a small group of Napa Green members (max 25 guests) and share her insights on the types of stories and pitches most likely to engage the media. In particular, she’ll focus on stories related to sustainable winegrowing, climate action, and social equity. 

Elin will speak and answer questions for about an hour. Then we’ll break into small groups to develop a story pitch, and come back together to present and get Elin’s feedback and input. This is a rare opportunity to get ideas and inspiration from a leading wine journalist. Register at the link in our profile.
35 2
Climate Action & Regenerative Agriculture! Our sixth pillar that encompasses all that we do at Napa Green. 🌼
47 8
Hear from Winery Program Manager @love.dream.breathe about Energy Efficiency & Savings, one of our pillars of sustainable winegrowing leadership
20 1
We want to sincerely thank everyone who donated either space, time or proceeds of bottles/food sold to Napa Green during Earth Month! We are a small non-profit that greatly relies on donations of these kinds and we’re so grateful for our supportive community. 

Let’s hear it for: 

📍@trefethenfamily 
📍@pineridgewine 
📍@cliffamily 
📍@neotempowines
📖 @karenmacneilco
44 6
Social Justice, Equity & Inclusion. Perhaps our most important pillar of our six pillars of sustainability leadership. 

Thank you for the beautiful description @growresiliently!
52 4
Register now at the link in our profile! 💦

May 23, 2024
Silver Oak Winery, Oakville
9:00 am - 12:15 pm

One of the most critical agricultural concerns with our changing climate, and more frequent & intense weather extremes, is precipitation and water availability. The good news is opportunities abound to optimize irrigation efficiency, and implement regenerative practices that improve soil health, water infiltration, and retention. 

Join us for The Future of Water, with highlights including a keynote from Peter Gleick, one of the world’s leading water experts, and Mimi Casteel, not only a viticulturist and winemaker, but also a forest ecologist with a vision for water resiliency.
26 3
Join us for The Future of Water Workshop, to explore our water future, with highlights including a keynote from Peter Gleick, one of the world’s leading water experts (all guests will receive a copy of Peter’s most recent book, The Three Ages of Water) and Mimi Casteel, not only a viticulturist and winemaker, but also a forest ecologist with a vision for water resiliency.

Wine grape quality is closely tied to the right amount of water, at the right time. One of the most critical agricultural concerns with our changing climate, and more frequent & intense weather extremes, is precipitation and water availability. We’ve swung from historic drought to atmospheric rivers. Our community has huge swaths of unmanaged, unhealthy forests full of non-natives and overrun by firs, amplifying fire risk and undermining one of the most critical systems for groundwater recharge.

The good news is opportunities abound to optimize irrigation efficiency, and implement regenerative practices that improve soil health, water infiltration, and retention. A watershed coalition has also formed in Napa County to pilot and model creek & forest restoration for localized water resiliency and climate cooling. 

Come learn more on Thursday, May 23rd at 9:00am at @silveroakcellars.
33 5
Sustainably sourced ingredients with Chef Sarah Heller 🌱 Purchase your tax deductible ticket to our Opus One x Napa Green dinner at the link in our profile!
54 5
You’re invited.. 

Full details may be found at the link in our profile. Cheers!
64 6
As we wrap up an amazing Earth Month, we want to thank you all for the support & for coming to see us at our events! 

Let’s keep the momentum going and remember that Earth Day is Every Day! 🌎
61 7