Wild Glass produced by Estal Packaging

Chateau Montelena packaging

Chateau Montelena's custom-branded cardboard packaging

Lighten Up - the Benefits of Lighter Packaging

Packaging plays an important role in customer perception. We are hearing more and more stories from Napa Green members about the benefits of greener packaging AND customers giving kudos for eliminating Styrofoam and lightening packages. 

The Elegance of Lighter Glass: One weighty topic that is getting a lot of attention right now is glass bottles. Somewhere along the way bigger, heavier bottles got onerously associated with higher quality, but perceptions are starting to shift. 

Years ago, I was consulting with Benziger Family Winery and we started exploring lightening up bottles. The Executive Team was worried the bottles would look cheaper. We did a lineup of bottles – the originals mixed with lighter weight options. No one could tell the difference. Benziger was able to significantly reduce shipments, with huge cost and carbon footprint savings. More recently Jackson Family Wines shaved two ounces off bottle weight across 85% of their production. This reduced their overall emissions by four percent and saved them $1 million a year.

The benefits of lighter glass include reducing raw materials, energy use and greenhouse gas emissions during production; reducing transportation emissions and costs; and reducing workplace injuries from employees lifting heavy cases of wine. 

These benefits are part of why Erica Harrop, Founder and President of the Napa-based company Global Package chose to launch their Elegant Light Line™ of wine bottles that provide wineries with durable and attractive alternatives to standard-weight bottles. 

Consumers around the world are paying much closer attention to the cause and effect of products on the environment.

One of Global Package’s Elegant Light customers is Julie Johnson with Tres Sabores Winery.  

Erica has been a true partner to us: we share green sourcing and conservation goals. When she told me that she was sourcing glass that was not only lighter, but produced using greener energy I was all in.

Julie also notes the shift was seamless on the bottling line and the bottom line.

Custom, Recyclable Packaging with Quadruple Benefits: In 2017, Chateau Montelena decided it was time to move away from wood boxes for wine shipments, which were expensive to ship and didn’t provide high enough protection from breakage. They decided to shift to custom-branded cardboard with individual inserts using Coastal Products pulp.

The new packaging allowed them to fit more bottles and boxes in each shipment, with significant cost savings. For instance, it reduced the number of shipments to New York from five to two. This hugely reduced the carbon footprint of shipments to and from the winery. In addition, this lighter footprint packaging reduced breakage by nearly fifty percent. And that is not to mention that the cardboard and pulp packaging is more affordable than wooden boxes. 

It was definitely the right move and we’ve received many positive compliments in being ahead of the curve on packaging.

Pushing the Envelope: Global Package is launching a new collection of Wild Glass produced by Estal Packaging, which is 100% sustainable “real cycled” and boasts a greener production process. The Wild Glass is produced from post-consumer recycled glass collected from municipalities and its production method uses lower fuel consumption. 

The Wild Glass bottles are produced allowing for slight imperfections in appearance, resulting in a unique bottle that showcases their commitment to sustainability. This distinctive style of glass makes it easy for customers to identify brands that are environmental change leaders.

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

A live check in with @abrittain &!
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🌿 Did you know that less than 3% of philanthropic donations go to environmental work? 

Please consider donating to Napa Green this giving season with one of several ways at any level! 

Head to the link in our bio for details!
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With gratitude and joy, we wish you a beautiful day & start to the holiday season from all of us at Team Green! 

- Ben, Meghan, Anna, Marissa, Sierra & Megan
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‘If not here, where? If not now, when?’ 

“The onus is on us as a world class wine growing region to be leaders in sustainability & climate action.” 

- Executive Director of Napa Green, Anna Brittain
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It’s been a big week at Napa Green and we want to take a moment to raise a glass to salute you all. 

We are overjoyed to see so much support and invigorated interest in our mission towards sustainable practices and regenerative agriculture in the wine industry. 

We have many more details, paired with educational & financial resources that are already up and rolling on our website. We will continue to share them all, one by one and in great detail here on socials as well. 

For now please plan on joining us at our upcoming Town Hall meeting on Dec 7th at @stsupery. You can find more details at 

Cheers and Happy Friday Napa Valley. We are so proud to be a part of this amazing community!
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⚠️ Important Announcement 

Napa Green becomes the first sustainable wine growing certification to require the phaseout of Round Up. 

Please find the link in our bio for the full press release and full suite of info & grower resources. 

Join us on December 7th for our Napa Green Town Hall at @stsupery.
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Don’t miss the awe-inspiring @nikki_silvestri at @dominusestatewinery on Nov 30th!
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You’re invited to join us for a very special day at @dominusestatewinery on November 30th. 

We’ll be briefly interviewing our speaker @nikki_silvestri right here on Instagram today at 2:00pm PST to hear more about what to expect at this event. See you then.
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Curious to learn more? Join us at @dominusestatewinery on November 30th for a rare event and luncheon. Link in bio for details.
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GREEN is the new black this season!! 

Head to the link in our bio now and get your shirts, help a good cause and be an honorary part of Team Green this season! 💚
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Let’s hear it for our Executive Director of Napa Green, the incomparable Anna Brittain for being named a 2023 Wine Industry Leader by @winebusinessmonthly!! 

In their Sustainability Stewards section (which we love to see) we find Anna named in good company with inspired fellow leaders! 

Head to our stories or the link in our bio for free access to the full November issue. 

Cheers to the great work of our visionary Director Anna Brittain!!
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Drink Green this Halloween! 💚
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Sierra is our Soil & Climate Specialist at Napa Green and her ask this year is that everyone consider donating to our small but mighty Team Green for Giving Season! 

Here is more from @regenwithsierra: 

“🎃 Happy Halloween Eve everyone! Today is my birthday, and I would be beyond thrilled if you would consider a donation to @napagreen to support a nonprofit focused on climate action in the wine industry 🍷🍾

@napagreen has the leading set of standards for sustainable practices, from soil to bottle. I am most proud of the work we do with winegrape growers to adopt regenerative agricultural practices in their vineyards. 

Please consider supporting us in our mission!  Click the link in bio for more! “
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Thank you for having us @visitnapavalley! We had a great time talking to visitors about the many sustainability practices our Napa Green wineries and vineyards employ! 

Stop into the Visit Napa Valley Visitor Center in Napa to learn more!
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