Companies Respond to Code Red For Humanity With #CALL4CLIMATENOW Campaign

MORE THAN 160 BUSINESSES CALL UPON THEIR CONSUMERS TO TAKE BOLD CLIMATE ACTION

MINNEAPOLIS, MN— September 15, 2021 – The Climate Collaborative today announced that more than 160 businesses from across the U.S. have joined together in the #Call4ClimateNOW campaign, the first of its kind, to rally the American public to urge our nation’s lawmakers to address the climate emergency.

During the months of September and October, companies will encourage their customers to join them by calling their lawmakers in Congress and asking them to support bold climate action at the scale of the crisis. This is the first time a group of businesses has come together, each partnering with their consumers, to call members of Congress about this issue. The #Call4ClimateNow campaign is spearheaded by The Climate Collaborative in partnership with CeresB LabSnowsports Industries America, the American Sustainable Business Council (ASBC), and 1% for the Planet.

“Companies are feeling the urgency of climate change, so they are speaking out in ways they never have before,” explained Nancy Hirshberg, Co-founder of The Climate Collaborative. “After a summer of climate fueled disasters including fire, drought, floods and hurricanes, CEOs feel compelled to act. This summer we also heard decisively from scientists that we have a small window of time in which to turn this crisis around, before it gets much worse and much more costly.”

In the past three months, nearly 1 in 3 Americans experienced living in a county hit by a weather disaster, according to the latest analysis of federal disaster declarations by the Washington Post. When the International Panel for Climate Change (IPCC) released its scientific report in August, the UN Secretary-General António Guterres called the report “a code red for humanity” noting “there is no time for delay or room for excuses.”

“It is time for Congress to act on the climate crisis with urgency and commitment,” said Sally Grimes, CEO, Clif Bar & Company. “We are calling on our Senators and Representatives to pass meaningful legislation to address the scale and impact of the climate emergency we are facing. The health of our communities, our businesses, and the next generation depends on it.”

The more than 160 companies that have joined the #Call4ClimateNOW campaign come from a wide variety of sectors, including food and beverage, tourism and hospitality, personal care products, outdoor industry, clean energy and more. Many have already seen the negative impact of climate change on their business firsthand.

“The lifeblood of the travel business is already at risk,” concluded Jared Meyers, CEO and Founder of Legacy Vacation Resorts. “I wonder how many more years people will want to come visit beaches blighted by red tide or visit mountains with no snow or hike forests filled with smoke from wildfires? We see the effects of climate change right now on our business and it will be catastrophic for us if it is not addressed.”

“If climate change continues at the current rate, it will be enormously challenging for the tea industry,” predicted Reem Hassani, Co-Founder of Numi Tea.  “It impacts every part of our business from the health and welfare of our farmer partners to the sourcing of our ingredients. One study shows that the amount of arable land available for tea cultivation will be drastically reduced by 2050 due to climatic changes in tea growing regions.”

“Entire industries like ours are at risk if we don’t act,” said Chris Steinkamp, Head of Advocacy for Snowsports Industries America. “Our $76 billion industry is dependent on consistent winter seasons which have already become shorter, and climate impacts are already disrupting business across our supply chains and retail networks.”

“Until now, only a handful of businesses have had a dialogue with their millions of consumers about climate change or mobilized them as partners in climate advocacy,” shared Kim Coupounas, Head of Impact for B Lab, a nonprofit organization that serves a global movement of people using business as a force for good around the world. “If there is ever a time for all of us to speak up, it is now. We no longer have the luxury of just worrying about climate – or paying it lip service in our marketing materials. We must act.”

About The Climate Collaborative

The Climate Collaborative is an independent not-for-profit organization that works to catalyze bold climate action among businesses in the $280 billion natural products industry and beyond, to put our nation and our world on a path to solving the climate crisis and creating a healthier, more just and equitable world. The #Call4ClimateNow campaign is a collaboration with partners Ceres, B Lab, 1% for the Planet, Snowsports Industries America and the American Sustainable Business Council.

About #Call4ClimateNOW

The following organizations and businesses have committed to reach out to their stakeholders to urge them to call their lawmakers in Washington, D.C. to ask them to support bold climate action at this critical moment in history.  See which companies have signed on here.

About Napa Green

Napa Green is a leading sustainable winegrowing program that offers the opportunity for comprehensive, Soil to Bottle third-party certification of vineyards and wineries. Sustainability rests on three pillars – Planet, People, and Prosperity, or caring for the health and resilience of nature, employees and community, and conscientious businesses. Napa Green members practice regenerative carbon farming, save energy and water, reduce waste, take climate action, and commit to being conscientious employers and good neighbors. Learn more at NapaGreen.org.

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

Book your exquisite food & wine experience at @bcellars this August and support the wonderful work being done in climate smart winemaking! 

#winery #winetasting #wineandfood #chef #napa #napavalley #climatesmart #sustainability #winereels #cheers
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Book your visit to @sterlingvineyards this August and receive 50% off your tasting while supporting Napa Green! 🍷🚠

#cheers #climatesmartagriculture #winery #napa #napavalley #visitnapavalley #winetrip #winwin
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Join these rockstars of winemaking this week at @complinewineshop for Vino & Vinyl night featuring all Napa Green Certified Wineries! 

🗓️: Thursday, July 18th 
📍: Compline Wine Shop 
⏰: 7:00pm 

Get your tickets now at the link in our bio! 💃🍷

@tressabores, @ashesxdiamonds, @spottswoodewinery, @closduval, @larkmeadvineyards, @complinewineshop, @tisharoundtown
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Plan your tasting at @phiferpavittwine in August! 🍷

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” - Margaret Mead
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You’re invited.. 

Join us for a fun night featuring some awesome Napa Green wineries! Link in profile for tickets. 🎵🍷

📍: @complinewineshop 
🗓️: Thursday 6/18/24 7:00-9:00pm
🎟️: Linked in profile
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Plan your tasting at the beautiful new Garden Pavilion at Napa Green Champion winery @whitehalllane! 

Help support Napa Green while sipping on delicious Sauvignon Blanc and Merlot amongst the scenic views. Cheers to Climate Smart Wines! 🍷

#napavalley #winereels #sustainability #winetasting #winetrip #visitnapavalley #cheers #vineyardviews #winelovers
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Plan your trip to @cliffamily this August for our ‘Cheers to Climate Smart Wines’ campaign! 

Clif Family Winery & Farm will be creating a beautiful food and wine tasting menu for the month of August with a percentage going straight to support Napa Green! 

Plan your visit to the tasting room, food truck or gorgeous Enoteca Private Tasting Salon in August to enjoy great food & wine while helping to support this important initiative! 

#napavalley #sustainability #napa #cheers #winereels #winetasting #visitnapavalley #winebusiness #wineindustry #winetrip
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We’re thrilled to announce our ‘Cheers to Climate Smart Wines’ campaign starting in August! 

Several of our champion members will be curating special offerings to support Napa Green and highlight the brilliant work being done in Climate Action here in Napa Valley. 

Join us this August and visit @spottswoodewinery & @mkshepp!
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Economics of Organics on June 25th at @grgichhills. Register at the link in our bio. 

🎙️: @soilrainandhope 
🎞️: @mvino1
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Seeking third party auditors! Email sierra@napagreen.org for full details!
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Have you been to Napa Green Certified @boeschenvineyards yet?
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Team Green outing today at the stunning @boeschenvineyards as we celebrate big things that we can’t wait to share with you! 🌿
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One of the main resistances to phasing out glyphosate is increased labor and equipment costs. However, the costs of herbicides and fertilizers have risen dramatically, so increased labor demands can be offset by reduced supply chain purchases. 

In addition, leaders like Grgich Hills Estate have shown that regenerative organic farming can be cost-effective. According to an analysis by Brotemarkle Davis & Co. LLP accounting firm, the average annual per acre cost of vineyard management in the Napa Valley is $14,800, with $3,800 in depreciation. At Grgich, they spend $11,000 per acre, with only $1,300 in depreciation due to the longer life of their vineyards. 

Learn from regional leaders about the practical costs, benefits, and ROI of herbicide-free, organic, and regenerative vineyard management.

Confirmed Speakers:
• Ivo Jeramaz, Grgich Hills
• Phil Coturri, Enterprise Vineyard Management & Winery Sixteen 600
• Brad Kurtz, Gloria Ferrer
• Brenae Royal, St. Supery
• Rebekah Wineburg, Quintessa

Register at the link in our bio.
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“Storytelling is key… and sustainability is the most important topic in wine.”

Thank you @elinmccoy for an incredible and insightful conversation with @napagreen members about the stories most likely to capture journalists attention.
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