Companies Respond to Code Red For Humanity With #CALL4CLIMATENOW Campaign


MINNEAPOLIS, MN— September 15, 2021 – The Climate Collaborative today announced that more than 160 businesses from across the U.S. have joined together in the #Call4ClimateNOW campaign, the first of its kind, to rally the American public to urge our nation’s lawmakers to address the climate emergency.

During the months of September and October, companies will encourage their customers to join them by calling their lawmakers in Congress and asking them to support bold climate action at the scale of the crisis. This is the first time a group of businesses has come together, each partnering with their consumers, to call members of Congress about this issue. The #Call4ClimateNow campaign is spearheaded by The Climate Collaborative in partnership with CeresB LabSnowsports Industries America, the American Sustainable Business Council (ASBC), and 1% for the Planet.

“Companies are feeling the urgency of climate change, so they are speaking out in ways they never have before,” explained Nancy Hirshberg, Co-founder of The Climate Collaborative. “After a summer of climate fueled disasters including fire, drought, floods and hurricanes, CEOs feel compelled to act. This summer we also heard decisively from scientists that we have a small window of time in which to turn this crisis around, before it gets much worse and much more costly.”

In the past three months, nearly 1 in 3 Americans experienced living in a county hit by a weather disaster, according to the latest analysis of federal disaster declarations by the Washington Post. When the International Panel for Climate Change (IPCC) released its scientific report in August, the UN Secretary-General António Guterres called the report “a code red for humanity” noting “there is no time for delay or room for excuses.”

“It is time for Congress to act on the climate crisis with urgency and commitment,” said Sally Grimes, CEO, Clif Bar & Company. “We are calling on our Senators and Representatives to pass meaningful legislation to address the scale and impact of the climate emergency we are facing. The health of our communities, our businesses, and the next generation depends on it.”

The more than 160 companies that have joined the #Call4ClimateNOW campaign come from a wide variety of sectors, including food and beverage, tourism and hospitality, personal care products, outdoor industry, clean energy and more. Many have already seen the negative impact of climate change on their business firsthand.

“The lifeblood of the travel business is already at risk,” concluded Jared Meyers, CEO and Founder of Legacy Vacation Resorts. “I wonder how many more years people will want to come visit beaches blighted by red tide or visit mountains with no snow or hike forests filled with smoke from wildfires? We see the effects of climate change right now on our business and it will be catastrophic for us if it is not addressed.”

“If climate change continues at the current rate, it will be enormously challenging for the tea industry,” predicted Reem Hassani, Co-Founder of Numi Tea.  “It impacts every part of our business from the health and welfare of our farmer partners to the sourcing of our ingredients. One study shows that the amount of arable land available for tea cultivation will be drastically reduced by 2050 due to climatic changes in tea growing regions.”

“Entire industries like ours are at risk if we don’t act,” said Chris Steinkamp, Head of Advocacy for Snowsports Industries America. “Our $76 billion industry is dependent on consistent winter seasons which have already become shorter, and climate impacts are already disrupting business across our supply chains and retail networks.”

“Until now, only a handful of businesses have had a dialogue with their millions of consumers about climate change or mobilized them as partners in climate advocacy,” shared Kim Coupounas, Head of Impact for B Lab, a nonprofit organization that serves a global movement of people using business as a force for good around the world. “If there is ever a time for all of us to speak up, it is now. We no longer have the luxury of just worrying about climate – or paying it lip service in our marketing materials. We must act.”

About The Climate Collaborative

The Climate Collaborative is an independent not-for-profit organization that works to catalyze bold climate action among businesses in the $280 billion natural products industry and beyond, to put our nation and our world on a path to solving the climate crisis and creating a healthier, more just and equitable world. The #Call4ClimateNow campaign is a collaboration with partners Ceres, B Lab, 1% for the Planet, Snowsports Industries America and the American Sustainable Business Council.

About #Call4ClimateNOW

The following organizations and businesses have committed to reach out to their stakeholders to urge them to call their lawmakers in Washington, D.C. to ask them to support bold climate action at this critical moment in history.  See which companies have signed on here.

About Napa Green

Napa Green is a leading sustainable winegrowing program that offers the opportunity for comprehensive, Soil to Bottle third-party certification of vineyards and wineries. Sustainability rests on three pillars – Planet, People, and Prosperity, or caring for the health and resilience of nature, employees and community, and conscientious businesses. Napa Green members practice regenerative carbon farming, save energy and water, reduce waste, take climate action, and commit to being conscientious employers and good neighbors. Learn more at

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

A live check in with @abrittain &!
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🌿 Did you know that less than 3% of philanthropic donations go to environmental work? 

Please consider donating to Napa Green this giving season with one of several ways at any level! 

Head to the link in our bio for details!
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With gratitude and joy, we wish you a beautiful day & start to the holiday season from all of us at Team Green! 

- Ben, Meghan, Anna, Marissa, Sierra & Megan
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‘If not here, where? If not now, when?’ 

“The onus is on us as a world class wine growing region to be leaders in sustainability & climate action.” 

- Executive Director of Napa Green, Anna Brittain
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It’s been a big week at Napa Green and we want to take a moment to raise a glass to salute you all. 

We are overjoyed to see so much support and invigorated interest in our mission towards sustainable practices and regenerative agriculture in the wine industry. 

We have many more details, paired with educational & financial resources that are already up and rolling on our website. We will continue to share them all, one by one and in great detail here on socials as well. 

For now please plan on joining us at our upcoming Town Hall meeting on Dec 7th at @stsupery. You can find more details at 

Cheers and Happy Friday Napa Valley. We are so proud to be a part of this amazing community!
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⚠️ Important Announcement 

Napa Green becomes the first sustainable wine growing certification to require the phaseout of Round Up. 

Please find the link in our bio for the full press release and full suite of info & grower resources. 

Join us on December 7th for our Napa Green Town Hall at @stsupery.
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Don’t miss the awe-inspiring @nikki_silvestri at @dominusestatewinery on Nov 30th!
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You’re invited to join us for a very special day at @dominusestatewinery on November 30th. 

We’ll be briefly interviewing our speaker @nikki_silvestri right here on Instagram today at 2:00pm PST to hear more about what to expect at this event. See you then.
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Curious to learn more? Join us at @dominusestatewinery on November 30th for a rare event and luncheon. Link in bio for details.
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GREEN is the new black this season!! 

Head to the link in our bio now and get your shirts, help a good cause and be an honorary part of Team Green this season! 💚
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Let’s hear it for our Executive Director of Napa Green, the incomparable Anna Brittain for being named a 2023 Wine Industry Leader by @winebusinessmonthly!! 

In their Sustainability Stewards section (which we love to see) we find Anna named in good company with inspired fellow leaders! 

Head to our stories or the link in our bio for free access to the full November issue. 

Cheers to the great work of our visionary Director Anna Brittain!!
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Drink Green this Halloween! 💚
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Sierra is our Soil & Climate Specialist at Napa Green and her ask this year is that everyone consider donating to our small but mighty Team Green for Giving Season! 

Here is more from @regenwithsierra: 

“🎃 Happy Halloween Eve everyone! Today is my birthday, and I would be beyond thrilled if you would consider a donation to @napagreen to support a nonprofit focused on climate action in the wine industry 🍷🍾

@napagreen has the leading set of standards for sustainable practices, from soil to bottle. I am most proud of the work we do with winegrape growers to adopt regenerative agricultural practices in their vineyards. 

Please consider supporting us in our mission!  Click the link in bio for more! “
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Thank you for having us @visitnapavalley! We had a great time talking to visitors about the many sustainability practices our Napa Green wineries and vineyards employ! 

Stop into the Visit Napa Valley Visitor Center in Napa to learn more!
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