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Napa Green participants have a sustainability story to share with consumers, trade and the media.

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Napa Green logos are helping wineries start conversations with consumers about their committment to sustainability.

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Vintners can leverage their participation across all communication channels, including their membership with the Napa Valley Vintners.

Are You Leveraging Your Sustainability Certification?

Most wineries don’t pursue sustainability certification for marketing purposes. But, an increasing number of studies shows both consumers and trade value environmental stewardship and use this information in their wine purchasing and sales decisions.

Today, we find the end consumer has a greater degree of interest in knowing that the wine they buy is both grown and produced in a sustainable manner. For our 2016 vintage, we have added the Napa Green logo to our back label to help convey that message.

Sustainability can help differentiate your wine and serve as a tiebreaker on the shelf. In one of their key Canadian markets, Jackson Family Wines recently tested the correlation between advertising their environmental commitment and sales. The result? A 19 percent sales increase simply by using bottleneckers with sustainability information. A 2017 study from Cone Communications offers additional support: of 1,000 U.S. consumers surveyed, 89 percent said they would switch to a brand associated with a good cause given similar price and quality.

When a company supports a social or environmental issue, 92 percent of consumers say they have a more positive image of the company; 87 percent are more likely to trust the company; and 88 percent say they would be more loyal to the company.

In 2016, Wine Opinions surveyed 457 retailers, wholesalers, distributors and importers. More than 70 percent said that sustainable practices often or sometimes served as a factor in choosing a wine to market or sell to customers. When asked why, 72 percent said there is increased demand for sustainably produced wines; 71 percent said they personally care about sustainable or environmental attributes of wines; and 67 percent said sustainable production is a useful selling feature or attribute of the wine.

One of the main benefits of Napa Green certification is the opportunity to have a new conversation with consumers. Many wineries have similar stories about unique soils, vineyard microclimates, terroir. Napa Green certification provides new positioning, new engagement, new stories for visitors that can help a winery standout and serve as an added incentive to join the wine club.

There is also growing evidence that wine consumers are willing to pay a premium for sustainable products. A 2015 Nielsen Global CSR study found that more than 70 percent of millennials and 50 percent of baby boomers were willing to pay more for a socially or environmentally responsible product. In 2017, Sonoma State University surveyed 300 wine consumers and the majority indicated they would pay $1-3 more for a bottle of certified sustainable, organic or Biodynamic wine. Notably, economists at Washington State University recently analyzed 45,000 red wine ratings by Wine Spectator from 1989 to 2014 and found that Napa Green certified wines demanded a price premium of $4.40 a bottle.

Underselling Sustainability

Consumers can’t respond to information they don’t have. The 2017 Cone Communications study notes, “Although consumers unequivocally stand ready to reward companies for their responsibility efforts, they need to hear about it first.” The 2016 Wine Opinions trade survey found that the top obstacles to selling more sustainably produced wines were lack of understanding and familiarity by consumers and wines are hard to identify or not clearly labeled. Meanwhile, respondents said the most effective way to promote certification was through clear and highly visible labeling or identification on the wine. Certified members of the Napa Green program can use the Napa Green Winery logo on the labels of wines made in certified wineries and can use the Napa Green Land logo if 95 percent of the grapes in the bottle were grown in Napa Green certified vineyards.

St. Supéry is very proud to be both Napa Green Certified Land and Winery. It’s definitely a marketing point. We display the logos on the back of all our bottles and talk about the certification in every presentation. At every tasting, people notice the logos and ask, ‘What does Napa Green mean?’ They want to know about the third-party certification. It is important to the consumer.

I've been at this for 30 years and this is the best, most well-thought-out program I've ever seen.​

Hear from Winery Program Manager @love.dream.breathe about Energy Efficiency & Savings, one of our pillars of sustainable winegrowing leadership
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We want to sincerely thank everyone who donated either space, time or proceeds of bottles/food sold to Napa Green during Earth Month! We are a small non-profit that greatly relies on donations of these kinds and we’re so grateful for our supportive community. 

Let’s hear it for: 

📍@trefethenfamily 
📍@pineridgewine 
📍@cliffamily 
📍@neotempowines
📖 @karenmacneilco
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Social Justice, Equity & Inclusion. Perhaps our most important pillar of our six pillars of sustainability leadership. 

Thank you for the beautiful description @growresiliently!
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Register now at the link in our profile! 💦

May 23, 2024
Silver Oak Winery, Oakville
9:00 am - 12:15 pm

One of the most critical agricultural concerns with our changing climate, and more frequent & intense weather extremes, is precipitation and water availability. The good news is opportunities abound to optimize irrigation efficiency, and implement regenerative practices that improve soil health, water infiltration, and retention. 

Join us for The Future of Water, with highlights including a keynote from Peter Gleick, one of the world’s leading water experts, and Mimi Casteel, not only a viticulturist and winemaker, but also a forest ecologist with a vision for water resiliency.
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Join us for The Future of Water Workshop, to explore our water future, with highlights including a keynote from Peter Gleick, one of the world’s leading water experts (all guests will receive a copy of Peter’s most recent book, The Three Ages of Water) and Mimi Casteel, not only a viticulturist and winemaker, but also a forest ecologist with a vision for water resiliency.

Wine grape quality is closely tied to the right amount of water, at the right time. One of the most critical agricultural concerns with our changing climate, and more frequent & intense weather extremes, is precipitation and water availability. We’ve swung from historic drought to atmospheric rivers. Our community has huge swaths of unmanaged, unhealthy forests full of non-natives and overrun by firs, amplifying fire risk and undermining one of the most critical systems for groundwater recharge.

The good news is opportunities abound to optimize irrigation efficiency, and implement regenerative practices that improve soil health, water infiltration, and retention. A watershed coalition has also formed in Napa County to pilot and model creek & forest restoration for localized water resiliency and climate cooling. 

Come learn more on Thursday, May 23rd at 9:00am at @silveroakcellars.
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Sustainably sourced ingredients with Chef Sarah Heller 🌱 Purchase your tax deductible ticket to our Opus One x Napa Green dinner at the link in our profile!
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You’re invited.. 

Full details may be found at the link in our profile. Cheers!
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As we wrap up an amazing Earth Month, we want to thank you all for the support & for coming to see us at our events! 

Let’s keep the momentum going and remember that Earth Day is Every Day! 🌎
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Hear from @marisataylorwines about the importance of  water efficiency & savings and what we can all do to conserve this precious resource.
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Join us for a not to be missed dinner experience at @opusonewinery while supporting philanthropic efforts on behalf of climate action. 

An intimate group of 20 guests will be in attendance on the rotunda overlooking the estate vineyards. Chef Sarah Heller will prepare a four-course, locally-sourced dinner paired with Champagne Barons de Rothschild, Opalie de Château Coutet, and three vintages of Opus One wines. 

You will have the chance to share transformative conversations and form deep connections with industry leaders and change makers. 

Please find full invitation details at the link in our profile.
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Happy Earth Day Napa Valley! It’s an incredible joy to work with you all and see the forward progress being made all over this gorgeous place we call home. Thank you for caring, thank you for stepping up and thank you for making a difference!! 🌎💚
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Thanks to everyone who came out to @earthdaynapa and visited us at the @napagreen wine booth! 

 Cheers to @amici_cellars @cakebreadcellars @domainecarneros @handwrittenwines @robertmondavi and @whiterockvineyards for donating the certified sustainable wines to raise money for the Environmental Education Coalition of Napa County and helping make it a great event!
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We’re pouring some stellar Napa Green wines tomorrow at @earthdaynapa to include: 

@cakebreadcellars, @domainecarneros, @whiterockvineyards, @handwrittenwines, @amici_cellars & @robertmondavi!

Come by the booth! 🍷🌎
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What you can do in the vineyard & what you can do at home! 🌼🦋

#happyearthday #earthmonth #sustainability #biodiversity #pollinators #herbicidefree #napa #napavalley #cheers
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Come on by to @cliffamily! 💚🍴
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Come get involved this Earth Month! 🌎🌱

🌷 Earth Day Napa - Saturday, April 20th 11am -4pm at Oxbow Commons

🌷All Things Bottle Sustainability Workshop - Friday, April 26th at @pineridgewine from 9am -12:30pm. Registration is $20

🌷 All Things Bottle Sustainability Dinner! Friday, April 26th at @neotempowines with Karen MacNeil & Chef Dave Cruz! 

Message us directly or head to the link in our bio for info!
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