Napa Green participants have a sustainability story to share with consumers, trade and the media.
Napa Green logos are helping wineries start conversations with consumers about their committment to sustainability.
Vintners can leverage their participation across all communication channels, including their membership with the Napa Valley Vintners.
Today, we find the end consumer has a greater degree of interest in knowing that the wine they buy is both grown and produced in a sustainable manner. For our 2016 vintage, we have added the Napa Green logo to our back label to help convey that message.
- Bruce Cakebread, President and CEO of Cakebread Cellars
When a company supports a social or environmental issue, 92 percent of consumers say they have a more positive image of the company; 87 percent are more likely to trust the company; and 88 percent say they would be more loyal to the company.
- 2017 Cone Communications CSR Study
One of the main benefits of Napa Green certification is the opportunity to have a new conversation with consumers. Many wineries have similar stories about unique soils, vineyard microclimates, terroir. Napa Green certification provides new positioning, new engagement, new stories for visitors that can help a winery standout and serve as an added incentive to join the wine club.
- John Garn, Sustainability Consultant, ViewCraft
There is also growing evidence that wine consumers are willing to pay a premium for sustainable products. A 2015 Nielsen Global CSR study found that more than 70 percent of millennials and 50 percent of baby boomers were willing to pay more for a socially or environmentally responsible product. In 2017, Sonoma State University surveyed 300 wine consumers and the majority indicated they would pay $1-3 more for a bottle of certified sustainable, organic or Biodynamic wine. Notably, economists at Washington State University recently analyzed 45,000 red wine ratings by Wine Spectator from 1989 to 2014 and found that Napa Green certified wines demanded a price premium of $4.40 a bottle.
St. Supéry is very proud to be both Napa Green Certified Land and Winery. It’s definitely a marketing point. We display the logos on the back of all our bottles and talk about the certification in every presentation. At every tasting, people notice the logos and ask, ‘What does Napa Green mean?’ They want to know about the third-party certification. It is important to the consumer.
- Brooke Shenk, Winemaker, St. Supéry Estate Vineyards & Winery
I've been at this for 30 years and this is the best, most well-thought-out program I've ever seen.
- Yvon Chouinard, Environmentalist and Founder of Patagonia
Book your exquisite food & wine experience at @bcellars this August and support the wonderful work being done in climate smart winemaking!
#winery #winetasting #wineandfood #chef #napa #napavalley #climatesmart #sustainability #winereels #cheers
Thank you to all who came out to @complinewineshop for Vino & Vinyl featuring Napa Green winemakers!
We love getting out into the community and talking all things green!
📸: @tisharoundtown
Book your visit to @sterlingvineyards this August and receive 50% off your tasting while supporting Napa Green! 🍷🚠
#cheers #climatesmartagriculture #winery #napa #napavalley #visitnapavalley #winetrip #winwin
Join these rockstars of winemaking this week at @complinewineshop for Vino & Vinyl night featuring all Napa Green Certified Wineries!
🗓️: Thursday, July 18th
📍: Compline Wine Shop
⏰: 7:00pm
Get your tickets now at the link in our bio! 💃🍷
@tressabores, @ashesxdiamonds, @spottswoodewinery, @closduval, @larkmeadvineyards, @complinewineshop, @tisharoundtown
Plan your tasting at @phiferpavittwine in August! 🍷
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” - Margaret Mead
We are thrilled to officially kick off our ‘Cheers to Climate Smart Wines!’ campaign with the first press release going out and the announcement of the involvement of 21 of our Napa Green Certified members!
Join us in the month of August at a participating winery to celebrate the beautiful harmony & synergy between sustainability and luxury while supporting a great cause!
Full details at the link in our profile. Cheers to Climate Smart Wines!!
You’re invited..
Join us for a fun night featuring some awesome Napa Green wineries! Link in profile for tickets. 🎵🍷
📍: @complinewineshop
🗓️: Thursday 6/18/24 7:00-9:00pm
🎟️: Linked in profile
Plan your tasting at the beautiful new Garden Pavilion at Napa Green Champion winery @whitehalllane!
Help support Napa Green while sipping on delicious Sauvignon Blanc and Merlot amongst the scenic views. Cheers to Climate Smart Wines! 🍷
#napavalley #winereels #sustainability #winetasting #winetrip #visitnapavalley #cheers #vineyardviews #winelovers
Plan your trip to @cliffamily this August for our ‘Cheers to Climate Smart Wines’ campaign!
Clif Family Winery & Farm will be creating a beautiful food and wine tasting menu for the month of August with a percentage going straight to support Napa Green!
Plan your visit to the tasting room, food truck or gorgeous Enoteca Private Tasting Salon in August to enjoy great food & wine while helping to support this important initiative!
#napavalley #sustainability #napa #cheers #winereels #winetasting #visitnapavalley #winebusiness #wineindustry #winetrip
We’re thrilled to announce our ‘Cheers to Climate Smart Wines’ campaign starting in August!
Several of our champion members will be curating special offerings to support Napa Green and highlight the brilliant work being done in Climate Action here in Napa Valley.
Join us this August and visit @spottswoodewinery & @mkshepp!
Economics of Organics on June 25th at @grgichhills. Register at the link in our bio.
🎙️: @soilrainandhope
🎞️: @mvino1
Team Green outing today at the stunning @boeschenvineyards as we celebrate big things that we can’t wait to share with you! 🌿
One of the main resistances to phasing out glyphosate is increased labor and equipment costs. However, the costs of herbicides and fertilizers have risen dramatically, so increased labor demands can be offset by reduced supply chain purchases.
In addition, leaders like Grgich Hills Estate have shown that regenerative organic farming can be cost-effective. According to an analysis by Brotemarkle Davis & Co. LLP accounting firm, the average annual per acre cost of vineyard management in the Napa Valley is $14,800, with $3,800 in depreciation. At Grgich, they spend $11,000 per acre, with only $1,300 in depreciation due to the longer life of their vineyards.
Learn from regional leaders about the practical costs, benefits, and ROI of herbicide-free, organic, and regenerative vineyard management.
Confirmed Speakers:
• Ivo Jeramaz, Grgich Hills
• Phil Coturri, Enterprise Vineyard Management & Winery Sixteen 600
• Brad Kurtz, Gloria Ferrer
• Brenae Royal, St. Supery
• Rebekah Wineburg, Quintessa
Register at the link in our bio.
“Storytelling is key… and sustainability is the most important topic in wine.”
Thank you @elinmccoy for an incredible and insightful conversation with @napagreen members about the stories most likely to capture journalists attention.