Napa Green | Champion Story
Napa Green has a new milestone – the program is now 21 years old! This is an auspicious number and we want to celebrate and thank the community leaders who joined in from the beginning, and who have continued along the path of sustainability and climate action. The Napa Green Land program launched in 2004, and the complementary Napa Green Winery program launched in 2008, prompting Yvon Chouinard, founder of Patagonia, who spoke at the launch event, to observe, “I’ve been at this for 30 years and this is the best, most well-thought-out program I’ve ever seen.”
The Napa Valley Vintners (NVV) stewarded Napa Green for its first fifteen years, and it is thanks to their vision and the leadership of these key founding members that Napa Green is still here to support growers and vintners in being the change in our community and industry.
Today we spotlight those leaders that joined the Napa Green Land program in the early years, from 2004-2008, committing to restore watershed health and prevent erosion. These same leaders then took the baton and transitioned to the new regenerative Napa Green Vineyard Certification, which launched in 2021. Here are just a few examples of how these members continue to build soil health, biodiversity, team engagement, vineyard resilience, and make the highest quality wines:
How it started…
In the early 2000s, the Napa River was declared by the EPA as impaired. In response, the NVV, in collaboration with more than 30 local environmental, community, and regulatory stakeholders, developed the Napa Green Land (NGL) program (est. 2004) with the goals to prevent erosion and improve the overall health of the Napa River watershed. Over time, these leading practices, facilitated by Fish Friendly Farming or the Napa RCD’s LandSmart program, were voluntarily implemented by forward thinking industry leaders.
In 2017, the San Francisco Bay Regional Water Board adopted vineyard Waste Discharge Requirements (WDR), making these land management and erosion control practices a regulatory requirement for vineyards >5 acres. Thanks to the broad adoption and success of these standards, the health of the Napa River watershed continues to improve and beavers and other wildlife have returned to the river and its tributaries.
How it’s going…
All things must grow and evolve. For over 16 years the original Napa Green Land program played a critical role in preventing erosion, improving the health of our watershed, and helping the Napa River begin to rebound. In 2020, what were long leading practices became a standard for being a good land manager. In 2021, Napa Green announced its new, next-level Napa Green Vineyard standards, focused on the critical issues of today and tomorrow – regenerative farming, climate action, and social stewardship. The new vineyard standards were designed by experts to provide a science-based climate action framework and regenerative roadmap custom-designed for viticulture. The standards include regenerative social practices, and plans for continuing improvement.
As part of the Napa Green Vineyard certification each member receives a customized Carbon Farm Plan that outlines opportunities to enhance soil health, increase biodiversity, create a more resilient agroecosystem, and drawdown carbon. Vineyards also receive an Irrigation Distribution Uniformity assessment, which helps members improve irrigation efficiency and performance. Members baseline and track soil health, water, energy, and fertilizer use, Scope 1 & 2 emissions, and carbon sequestration.
Shout out!
A huge thank you to the first cohort of Napa Green Land Certified (NGL) members, who paved the path for the leading practices and, without whom, the Napa Green Vineyard (NGV) program could not have evolved: Araujo Estate Wines, Beaulieu Vineyards, Beringer Vineyards, Boeschen Vineyards, Bouchaine Vineyards, Cain Vineyard and Winery, Cakebread Cellars, Charles Krug Winery, Clark-Claudon Vineyards, Clos Pegase Winery, Cuvaison Estate Wines, Duckhorn Wine Company, Eagle Eye Wines, Etude Wines, Frog’s Leap Winery, Hagafen Cellars, Hall Wines, Heitz Wine Cellars, Jericho Canyon Vineyard, Joseph Phelps Vineyards, Merryvale, Napa Valley Reserve, Nord Vineyards, Opus One Winery, Parry Cellars, Quintessa, Robert Mondavi Winery, Robert Sinskey Vineyards, Saintsbury, Schramsberg Estate Vineyards & Winery, Silverado Vineyards, Spottswoode Estate Vineyard and Winery, St. Supery Vineyards, Stags’ Leap Vineyard, Sterling Vineyards, Stony Hill Vineyard, Sutter Home Winery, Trefethen Vineyards, V. Sattui Vineyards, Volker Eisele Estate.
Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.
Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley
@tressabores is a truly climate smart winery. They hold both the Napa Green Vineyard and Napa Green Winery Certifications, with a holistic focus on regenerative and organic farming.
In partnership with @napagreen, Tres Sabores launched the “Circle of Sustainers” award program as a way to recognize guest’s support of the sustainable winery. The tasting fees from each selected guest’s experience will be donated in their name to support ongoing sustainability efforts by Napa Green in the Valley.
Book your visit now for a truly unforgettable sustainable winery experience.
📷 @soilrainandhope @tressabores @buddsocial
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #winetasting #regenerativefarming #comeoveroctober
Congratulations to @fiordisolewines on achieving @napagreen Winery Certification. Fior di Sole – “Flower of the sun” – is a family-owned and operated wine company located in the heart of Napa Valley, producing exceptional quality wines from Napa and throughout California.
Fior Di Sole is committed to minimizing environmental impact and fostering a healthier planet for future generations. They provide comprehensive wine services, managing the entire process from concept creation, packaging design, winemaking, purchasing, compliance, quality assurance, and bottling, all while prioritizing sustainability.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen we believe that every purchasing decision is an opportunity to make a positive impact. That’s why we actively encourage our members to carefully consider their choices, especially when it comes to branded merchandise. We are proud to partner with our sponsor, @jonahmarketing, a company that shares our commitment to responsible and sustainable practices.
We invite all Napa Green members and businesses committed to sustainability to reach out to Jonah Marketing for a custom consultation to help you curate a selection of sustainable merchandise that not only aligns with your brand but also authentically communicates your unique sustainability story to your clients, partners, and employees.
Every piece of branded merchandise you choose tells a story about your organization. Let’s tell a sustainable story together.
#winebusiness #greenbusiness #sustainablebusiness #greenpurchasing #purchasingpower #wineindustry
@napagreen`s Executive Director @abrittain is speaking at @sustainabilityindrinks in London on Tuesday, October 21!
The event brings together industry leaders and policymakers to address sustainability challenges. Anna will join a panel on Labour Standards Across the Supply Chain.
#sustainablebusiness #sustainablewine #conference
Check out our incredible lineup of speakers who will be sharing practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes!
Join the two-day deep dive workshop, Growing Regenerative Viticulture, on November 18 and 19, 2025 @opusonewinery and @bedrockwines.
Open to @napagreen members and anyone interested in growing their regenerative leadership.
Ticket link in bio. This event will sell out so get your tickets soon!
#climateaction #regenerativeag #regenerativefarming #viticulture #wineindustry #soilhealth #workshop
Congratulations on achieving @napagreen Winery Certification to @camomiwinery, a family owned winery heartcrafting exceptional wines in the Napa Valley!
The @fiordisolewines facility, where they produce their wines, is not only water and energy efficient, they also maintain rigorous recycling standards. Beyond that, the bottling line is certified by @ccoforganic, ensuring that the production processes meet stringent organic standards.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen has been a proud @1percentftp Environmental Partner since 2020!
Businesses and individuals can support Napa Green’s critical work in climate action, regenerative carbon farming, and social equity within the wine industry through 1% For The Planet’s environmental giving platform.
We are grateful to 1% For The Planet’s dedication to brining businesses and environment organizations together to support people and the planet!
Thank you to our 1% For The Planet Business partners @spottswoodewinery @patagonia @anarchistwineco and @mp_egan39!
#climateaction #regenerativeag #climatesmart #nonprofit #onepercentfortheplanet #environmentalgiving #socialequity
Congratulations @bellaunionwine on achieving @napagreen Winery recertification!
Powered by @mcecleanenergy Deep Green 100% Renewable Energy, Bella Union believes in minimizing their environmental impact, maximizing care for their ecosystems, and making a difference in the lives of their employees and community.
Explore their beautiful tasting room, featuring an artist-in-residence program, and discover the passion and quality in every glass.
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #winebusiness #sustainablewine #sustainablewinery
Congratulations to these @napagreen Certified Members for winning the @greatwinecapitals Napa Valley Regional Best of Wine Tourism Awards!
🌟@sterlingvineyards for Innovative Wine Tourism Experiences
🌟 @chandonusa for Sustainable Wine Tourism Practices
🌟 @cliffamily for Culinary Experiences
Thank you for your commitment to excellence and sustainability!
#visitnapa #visitnapavalley #winetasting #ecotourism #climatesmartwine #sustainablewine #sustainablewines #winecountry