If there is one theme that unites this year’s Future 40 honorees across their many categories, it is advocacy—in every sense of the word. Advocacy for including people of all backgrounds in an industry that is struggling to find its footing in appealing beyond a traditional base as well as advocacy for the environment, advocacy for each other and advocacy for workers in the hospitality industry on which they all, in one way or another, depend. Most of all though, advocacy for a better future.

Get to know each honoree below and learn what they think about the current state of the drinks industry and where they’d like to see it go inThe Future of Wine Survey.