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Napa Green | Champion Story
As with sustainability, building a regenerative farm system is a journey, not a destination. Grgich Hills Estate has been on this journey for more than 20 years, and when you stand in their vineyards you see and feel the difference. As Ben Mackie, our Vineyard Program Manager, noted,
Not only that, but Grgich has been collecting the data and making the case for the economics of regenerative, organic farming. Ivo Jeramaz, Winemaker and Vice President of Vineyards & Production, says,
Ivo notes that perhaps the biggest challenge, or benefit, of shifting to truly regenerative farming is that it requires a “paradigm shift.”
Social Sustainability: Let’s start with the foundation – social sustainability. As part of achieving the new(ish) Regenerative Organic Certification, Grgich increased the hourly rate for their vineyard stewards to $23/hour. The stewards went from 60 hrs/wk with no overtime to 40 hrs/week with overtime. Grgich has a year-round crew of 45 people that they hire from a vineyard management company. “The vineyard team feels valued, is happier, and more motivated,” says Ivo. “Productivity has doubled or tripled. Even with rising supply chain costs our overall costs are only up 3-4% over the past few years.” As we stress at Napa Green, this is the ROI of investing in your team, not just in terms of a living wage but also training, opportunity, empowerment.
Companion Plants: Part of Grgich’s paradigm shift has been ceasing to see weeds and instead “companion plants.” In Grgich vineyards they build up about 2’ of cover around the vines and bring in the sheep, who eat voraciously. Ivo stresses, “It’s important not to keep the sheep in one area for too long. They’ll overgraze the cover crop and compact the soil. We want to keep ground cover year-round.” Grgich only mows the vineyard alleys, using a Twister undervine, and they’ve seen the benefits of soil water retention by eliminating tillage.
In terms of disease, 35-40% of vines in their Yountville old vine vineyards have leafroll, but their yield and quality remain on par with the Napa Valley average. In an average rainfall year, the 65 year old Yountville vineyard is producing 3.7 tons/acre and their 20 y/o vineyard averages 4.3 tons/acre. “Our regenerative practices are like a vaccine,” notes Ivo. “You only have to worry about red leaf if your vines and ecosystem are weakened.” Similarly, despite 2023 being a very wet year they had no mildew pressure.
Grgich replanted portions of their American Canyon vineyard last year due to diseased clones and a history of over-application of fertilizers. There is heavy gopher pressure but they’ve solved that with dozens of owl boxes, which have 90-95% occupancy. This year there were 32 pairs, and each family removes up to 8,000 rodents! This vineyard is perhaps their most remarkable site to see. The companion plants have grown to 5-6’ tall. “At first this was scary,” admits Ivo. “We didn’t want them to grow into the canopy. So we asked Dr. Christine Jones, a preeminent soil ecologist from Australia, for her advice. She explained that these companion plants are the only way to structure our heavy clay soil, and advised against their removal.” Again, the paradigm shift.
Bottom Line: Grgich works with an accounting firm that does an annual analysis of average farming costs for their 140+ clients. In 2022, the analysis found the average farming cost per acre in Napa Valley is $14,800, with $3,800 in depreciation. At Grgich, they spend $11,000 per acre, with only $1,300 in depreciation due to the longer life of their vineyards. Mic drop.
Festival of the Bells: Every fall, Grgich is now hosting the Festival of the Bells, with the mission of “Cultivating Peace Through Agriculture.” They’re bringing together regenerative leaders, Nobel Prize laureates, and industry peers to explore how they can support growers and farmers in transitioning to regenerative practices, learn what is working in different regions, and plan for the future. This forum raises money for Roots for Peace.
Grgich Hills Estate truly embodies our motto,
Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.
The regional Napa Valley delegation for the Great Wine Capitals is now accepting nominations for the 2026 Best of Wine Tourism Regional Awards.
Don’t forget to submit your @napagreen certified winery for the Best of Sustainable Wine Tourism Practices!
Submission Deadline: September 1, 2025
#sustainablewine #ecotourism #sustainablewinery #climatesmartwine
Did you know that Napa Green is 21 years old? We want to celebrate and thank the community leaders who joined in from the beginning, and who have continued along the path of sustainability and climate action.
The @napavintners (NVV) stewarded @napagreen for its first fifteen years, and it is thanks to their vision and the leadership of these key founding members that Napa Green is still here to support growers and vintners in being the change in our community and industry.
Timeline: Napa Green Land was established in 2004. Napa Green Winery was established in 2008. The Land program ended in 2021, replaced by the new regenerative Napa Green Vineyard program.
#wineindustry #winebusiness #environmentalstewardship #climateaction #sustainablewine
What is Napa Green? Watch to find out! ⬆️
🎥 @robot_productions
#climateaction #regenerativeviticulture #regenerativeag #climatesmart #sustainablewine
That’s a wrap on Cheers to Climate Smart Wines, but you can continue to visit our amazing participating wineries to taste their delicious climate smart wines!
@spottswoodewinery
@mummsparkling
@phiferpavittwine
@domainecarneros
@etudewines
@chimneyrockwinery
@mvinowines
@pineridgewine
@chandonusa
@rutherfordhillwinery
@cliffamily
@tressabores
@beringervyds
@vsattui
@frankfamilyvineyards
@seaveyvineyard
Want more climate smart wines? Visit our website for a complete list of certified members and follow along for more itineraries.
#visitnapavalley #napavalleywines #climatesmartwines #sustainablewines #sustainablewinemaking #winetasting #ecotourism #climatesmart #wineindustry #sustainablewine
🍷 Our last itinerary for Cheers to Climate Smart Wines and it’s a good one! Thank you @frankfamilyvineyards, @aubergedusoleil & @seaveyvineyard!
Follow this itinerary for a stunning day in Napa!
Book your tastings at @napagreen certified @chimneyrockwinery @etudewines and @domainecarneros and stay at the luxurious @carnerosresort for a day that will delight all of your senses!
#visitnapa #winetasting #winetastings #winelover #sustainablewine #wineandfood #winecountry #winecountryliving
If you missed last night’s amazing climate smart wine tasting @klwines you can join us tonight Thursday, July 24 for another great lineup of @napagreen certified wineries @dominusestatewinery @chimneyrockwinery @domainecarneros and @beringervyds
You won’t want to miss this! Ticket link in bio.
#winetasting #winetastings #climatesmartwine #sustainablewine #sustainablewinery
📍Phifer Pavitt Wines in Calistoga!
A gorgeous family winery & vineyard that goes above and beyond in climate smart practices and quality of wine! 🍷
Can’t make it to Napa? Experience climate smart wines @klwines in downtown San Fransisco.
Join us Wednesday, July 23, 2025 to taste wines from @napagreen certified members @spottswoodewinery @pineridgewine @etudewines and @frankfamilyvineyards
You won’t want to miss this! Ticket link in bio.
#winetasting #winetastings #climatesmartwine #sustainablewine #sustainablewinery
Come join us this week at @klwines!! Tickets can be found at the link in our bio. Cheers! 🍷
😍 This one is a gem! Book your tastings at Napa Green Certifed @mummsparkling & @spottswoodewinery and enjoy a stay at the incredible @solageauberge!
Sustainability & Luxury truly make a great pairing. Cheers to Climate Smart Wines! 🍷
🎙️: @mvino1
⚠️ Don’t sleep on this one! Get your $15 tickets to taste INCREDIBLE wines from @spottswoodewinery, @dominusestatewinery, @chimneyrockwinery and many more at @klwines in San Francisco on July 23rd & 24th!
You know where to go ➡️ link in bio or www.napagreen.org. See you there! 🍷
📣 Calling all wine lovers! We’re partnering with some amazing wineries, restaurants and resorts to celebrate Cheers to Climate Smart Wines Month and we’re giving away an incredible ‘Experience Napa Valley Day’ to one lucky winner! 🍷
The winner will receive:
✨A one-night stay at @solageauberge
✨Wine tastings at @seaveyvineyard and @rutherfordhillwinery
✨A gift certificate to @charlies_nv
How to Enter:
1️⃣ Make sure you’re following @napagreen & @visitnapavalley
2️⃣ Like this post
3️⃣ Tag your favorite wine lover in the comments.
🙌 Bonus Entry: Share this post to your stories and tag us!
Giveaway ends Friday, July 18th. Winner will be announced here and contacted via DM by Monday, July 21st.
Legal Terms:
Must be 21+ and a legal resident of the U.S. to enter. Giveaway is not sponsored, endorsed or administered by Instagram. No purchase necessary to enter. Winner will be selected at random and must respond within 48 hours to claim the prize. Travel and additional expenses NOT included.
Good Luck! 🥂
Sustainability is beautiful 🌼
Experience this wine tasting itenerary for yourself on your next trip Napa Valley! 🍷
#sustainabletravel #winetasting #winetrip #napavalley #napawine #climatesmart #winelovers #cheers
Fairy tale like settings? Delicious, ethically & sustainably produced wines? Yes please! 🌸
#visitnapavalley #napavalley #fairytale #winetasting #sustainablewine #cheers #winelovers #winetrip #magicmoments
🎞️: @mvino1
🎟️$15 wine tasting with the winemakers!? Join us at @klwines in San Francisco July 23rd & 24th tasting @spottswoodewinery, @dominusestatewinery, @chimneyrockwinery, @etudewines and many more from 4:00-6:00pm.
Pick up your tickets asap at the link in our bio!
