Napa Green | Champion Story
Napa Green has a new milestone – the program is now 21 years old! This is an auspicious number and we want to celebrate and thank the community leaders who joined in from the beginning, and who have continued along the path of sustainability and climate action. The Napa Green Land program launched in 2004, and the complementary Napa Green Winery program launched in 2008, prompting Yvon Chouinard, founder of Patagonia, who spoke at the launch event, to observe, “I’ve been at this for 30 years and this is the best, most well-thought-out program I’ve ever seen.”
The Napa Valley Vintners (NVV) stewarded Napa Green for its first fifteen years, and it is thanks to their vision and the leadership of these key founding members that Napa Green is still here to support growers and vintners in being the change in our community and industry.
Today we spotlight those leaders that joined the Napa Green Land program in the early years, from 2004-2008, committing to restore watershed health and prevent erosion. These same leaders then took the baton and transitioned to the new regenerative Napa Green Vineyard Certification, which launched in 2021. Here are just a few examples of how these members continue to build soil health, biodiversity, team engagement, vineyard resilience, and make the highest quality wines:
How it started…
In the early 2000s, the Napa River was declared by the EPA as impaired. In response, the NVV, in collaboration with more than 30 local environmental, community, and regulatory stakeholders, developed the Napa Green Land (NGL) program (est. 2004) with the goals to prevent erosion and improve the overall health of the Napa River watershed. Over time, these leading practices, facilitated by Fish Friendly Farming or the Napa RCD’s LandSmart program, were voluntarily implemented by forward thinking industry leaders.
In 2017, the San Francisco Bay Regional Water Board adopted vineyard Waste Discharge Requirements (WDR), making these land management and erosion control practices a regulatory requirement for vineyards >5 acres. Thanks to the broad adoption and success of these standards, the health of the Napa River watershed continues to improve and beavers and other wildlife have returned to the river and its tributaries.
How it’s going…
All things must grow and evolve. For over 16 years the original Napa Green Land program played a critical role in preventing erosion, improving the health of our watershed, and helping the Napa River begin to rebound. In 2020, what were long leading practices became a standard for being a good land manager. In 2021, Napa Green announced its new, next-level Napa Green Vineyard standards, focused on the critical issues of today and tomorrow – regenerative farming, climate action, and social stewardship. The new vineyard standards were designed by experts to provide a science-based climate action framework and regenerative roadmap custom-designed for viticulture. The standards include regenerative social practices, and plans for continuing improvement.
As part of the Napa Green Vineyard certification each member receives a customized Carbon Farm Plan that outlines opportunities to enhance soil health, increase biodiversity, create a more resilient agroecosystem, and drawdown carbon. Vineyards also receive an Irrigation Distribution Uniformity assessment, which helps members improve irrigation efficiency and performance. Members baseline and track soil health, water, energy, and fertilizer use, Scope 1 & 2 emissions, and carbon sequestration.
Shout out!
A huge thank you to the first cohort of Napa Green Land Certified (NGL) members, who paved the path for the leading practices and, without whom, the Napa Green Vineyard (NGV) program could not have evolved: Araujo Estate Wines, Beaulieu Vineyards, Beringer Vineyards, Boeschen Vineyards, Bouchaine Vineyards, Cain Vineyard and Winery, Cakebread Cellars, Charles Krug Winery, Clark-Claudon Vineyards, Clos Pegase Winery, Cuvaison Estate Wines, Duckhorn Wine Company, Eagle Eye Wines, Etude Wines, Frog’s Leap Winery, Hagafen Cellars, Hall Wines, Heitz Wine Cellars, Jericho Canyon Vineyard, Joseph Phelps Vineyards, Merryvale, Napa Valley Reserve, Nord Vineyards, Opus One Winery, Parry Cellars, Quintessa, Robert Mondavi Winery, Robert Sinskey Vineyards, Saintsbury, Schramsberg Estate Vineyards & Winery, Silverado Vineyards, Spottswoode Estate Vineyard and Winery, St. Supery Vineyards, Stags’ Leap Vineyard, Sterling Vineyards, Stony Hill Vineyard, Sutter Home Winery, Trefethen Vineyards, V. Sattui Vineyards, Volker Eisele Estate.
Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.
There’s still time to register for the @napagreen and @regenerativeviticulture #OneBlockChallenge informational sessions!
Register for either session at the link in our bio:
December 9th from 9:00-10:00 am
December 11th from 9:00-10:00 am
#soilhealth #regenerativeviticulture
@napagreen and @regenerativeviticulture partnered to bring the #OneBlockChallenge to Napa County winegrowers!
Tomorrow is the first virtual informational and onboarding session, so bring your questions, curiosity and excitement and hop on zoom to learn more.
#climateaction #regenerativeviticulture
Help us celebrate this historic milestone!!
100% of @napagreen’s Certified Vineyard members successfully phased out Roundup, setting a new standard for wine industry leadership.
Thank you to all of our members for your continued leadership and dedication to sustainability. Your choices impact meaningful change in our industry.
#climateaction #winebusiness #regenerativeag
What makes the #OneBlockChallenge so special? Hear from @regenerativeviticulture Co-Founder, @stephen_de_mirabeau!
The first informational session is next week so come with your questions. Learn more or get involved at the link in our bio.
#regenerativeag #regenerativeviticulture climateaction
@napagreen is a non-profit focused on climate action in the wine industry!
This #GivingTuesday consider donating any amount to support regenerative farming practices, sustainable wine production, and strengthening our community.
#climateaction #nonprofit
Happy Thanksgiving! We are so grateful for our incredible members and their teams, the community, our board, and all of the people who support climate action by drinking @napagreen certified wines!
Cheers! 🍂 🍁 🍃
#climateaction #nonprofit #wineindustry
Join us @beringervyds Hudson House on December 11th for wine and updates!
At the end of each year we like to bring together our team, members, and community to discuss some of the highlights from the past year, and what’s ahead in the new year.
➡️ Ticket link in bio.
#community #nonprofit #winetasting
What is regenerative viticulture and where do I even start?!?
Last week, @napagreen and @regenerativeviticulture launched the #OneBlockChallenge in Napa, creating an accessible pathway for growers to start with just one block, while providing support and mentorship for regenerative practices.
To hear the workshop recording from @chuckschembre or to learn more about the One Block Challenge or Napa Green Vineyard Certification, head to the links in our bio.
#climateaction #regenerativeag
@napagreen has a @candiddotorg GuideStar Gold Seal of Transparency, which shows our nonprofit’s commitment to accountability. It also let donors see insights into our organization and operation to make informed donation decisions!
Our valuable climate action work cannot happen without the support of our community, members, donors and sponsors!
Want to donate or make an impact in another way? Head to the link in our bio or reach out to connect.
#climateaction #nonprofit #nonprofitorganization
Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley