Napa Green | Champion Story
Napa Green has a new milestone – the program is now 21 years old! This is an auspicious number and we want to celebrate and thank the community leaders who joined in from the beginning, and who have continued along the path of sustainability and climate action. The Napa Green Land program launched in 2004, and the complementary Napa Green Winery program launched in 2008, prompting Yvon Chouinard, founder of Patagonia, who spoke at the launch event, to observe, “I’ve been at this for 30 years and this is the best, most well-thought-out program I’ve ever seen.”
The Napa Valley Vintners (NVV) stewarded Napa Green for its first fifteen years, and it is thanks to their vision and the leadership of these key founding members that Napa Green is still here to support growers and vintners in being the change in our community and industry.
Today we spotlight those leaders that joined the Napa Green Land program in the early years, from 2004-2008, committing to restore watershed health and prevent erosion. These same leaders then took the baton and transitioned to the new regenerative Napa Green Vineyard Certification, which launched in 2021. Here are just a few examples of how these members continue to build soil health, biodiversity, team engagement, vineyard resilience, and make the highest quality wines:
How it started…
In the early 2000s, the Napa River was declared by the EPA as impaired. In response, the NVV, in collaboration with more than 30 local environmental, community, and regulatory stakeholders, developed the Napa Green Land (NGL) program (est. 2004) with the goals to prevent erosion and improve the overall health of the Napa River watershed. Over time, these leading practices, facilitated by Fish Friendly Farming or the Napa RCD’s LandSmart program, were voluntarily implemented by forward thinking industry leaders.
In 2017, the San Francisco Bay Regional Water Board adopted vineyard Waste Discharge Requirements (WDR), making these land management and erosion control practices a regulatory requirement for vineyards >5 acres. Thanks to the broad adoption and success of these standards, the health of the Napa River watershed continues to improve and beavers and other wildlife have returned to the river and its tributaries.
How it’s going…
All things must grow and evolve. For over 16 years the original Napa Green Land program played a critical role in preventing erosion, improving the health of our watershed, and helping the Napa River begin to rebound. In 2020, what were long leading practices became a standard for being a good land manager. In 2021, Napa Green announced its new, next-level Napa Green Vineyard standards, focused on the critical issues of today and tomorrow – regenerative farming, climate action, and social stewardship. The new vineyard standards were designed by experts to provide a science-based climate action framework and regenerative roadmap custom-designed for viticulture. The standards include regenerative social practices, and plans for continuing improvement.
As part of the Napa Green Vineyard certification each member receives a customized Carbon Farm Plan that outlines opportunities to enhance soil health, increase biodiversity, create a more resilient agroecosystem, and drawdown carbon. Vineyards also receive an Irrigation Distribution Uniformity assessment, which helps members improve irrigation efficiency and performance. Members baseline and track soil health, water, energy, and fertilizer use, Scope 1 & 2 emissions, and carbon sequestration.
Shout out!
A huge thank you to the first cohort of Napa Green Land Certified (NGL) members, who paved the path for the leading practices and, without whom, the Napa Green Vineyard (NGV) program could not have evolved: Araujo Estate Wines, Beaulieu Vineyards, Beringer Vineyards, Boeschen Vineyards, Bouchaine Vineyards, Cain Vineyard and Winery, Cakebread Cellars, Charles Krug Winery, Clark-Claudon Vineyards, Clos Pegase Winery, Cuvaison Estate Wines, Duckhorn Wine Company, Eagle Eye Wines, Etude Wines, Frog’s Leap Winery, Hagafen Cellars, Hall Wines, Heitz Wine Cellars, Jericho Canyon Vineyard, Joseph Phelps Vineyards, Merryvale, Napa Valley Reserve, Nord Vineyards, Opus One Winery, Parry Cellars, Quintessa, Robert Mondavi Winery, Robert Sinskey Vineyards, Saintsbury, Schramsberg Estate Vineyards & Winery, Silverado Vineyards, Spottswoode Estate Vineyard and Winery, St. Supery Vineyards, Stags’ Leap Vineyard, Sterling Vineyards, Stony Hill Vineyard, Sutter Home Winery, Trefethen Vineyards, V. Sattui Vineyards, Volker Eisele Estate.
What a great #OneBlockChallenge first field day!
Not only was it a gorgeous day with a great community of people we also heard from some awesome speakers:
🍇 @cainethompson about the @regenerativeviticulture foundation and the implementation practices
🍇 Jordan Lonberg @coastalvineyardcare about continuous improvement and shifting the industry mindset
🍇 @soilrainandhope about the practical aspects of the regeneratives practices and how @napagreen and @naparcd can provide support
🍇 Dustin Owen @celaniwines about their their vineyard’s regenerative journey
Thanks to all who attended and to @celaniwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction
Join our first @napagreen and @regenerativeviticulture One Block Challenge Field Day to hear from this great lineup of speakers, meet other participating growers, and learn how to take the first steps in implementing regenerative practices.
We look forward to seeing you on February 12, 2026 at @celaniwines to connect learn more.
Registration link in bio.
#regenerativeag #regenerativeviticulture #soilhealth
It’s hard to believe it’s already been 3 years since @marisataylorwines joined our team, but time flies when you’re having fun (and wine)!
Join us in celebrating Marisa Taylor, who is an accomplished winemaker and sustainability leader with over two decades of experience in the wine industry, and also the Napa Green Winery Program Manager, where she partners with wineries across Napa Valley to advance meaningful environmental stewardship and sustainable winegrowing practices.
Thank you for bringing your passion and positive energy to our team every day!
The team celebrated with our @napagreen certified #NapaNeighbors @rombauervineyards.
#winebusiness #womeninwine #sustainablewine
Join us for the @napagreen and @regenerativeviticulture #OneBlockChallenge first field day on February 12, 2026 from 10-12 @celaniwines.
This event is open to all winegrowers and vintners who are curious about regenerative viticulture but space is limited so register today at the link in our bio.
#soilhealth #regenerativeviticulture
Congratulations to @domainecarneros for receiving the @napachamberofcommerce Sustainable Business of the Year award presented by @mcecleanenergy.
Thank you for your leadership, innovation and dedication to sustainability and the community!
#greenbusiness #winebusiness #napagreencertified #napagreen
@antinorinapavalley family’s winemaking legacy spans over six centuries. To ensure that legacy continues, they have a deep commitment to sustainability and the care of the land for future generations.
Hear why Antinori is exploring the use of @hopenvironmental1965 soil compostable tie tape in the vineyard.
#regenerativevineyard #greenbusiness #sustainablewinery #greenpurchasing #landstewardship
‼️ Save this Itinerary ‼️
@mvino1 has spent her career in the wine business telling the unique stories of wineries and as a Sommelier and Vintner. Here she has created an itinerary that showcases a rich variety of regional efforts in the Stag’s Leap District, Oakville and northern St. Helena. Check it out to experience the whole systems, regenerative practices at each of these @napagreen certified wineries that are as essential and unique as the terroir we pride ourselves on here in Napa Valley.
📍 @chimneyrockwinery
📍 @bcellars
📍 @boeschenvineyards
Visit these wineries to create deep meaningful connections and support local, sustainable businesses. Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
🍃 Save green and drink green!
If you’re visiting the Central Napa Valley from anywhere in California, January is a great time to check out these incredible #NapaNeighbor deals from @napagreen certified members running through the end of the month.
📍 @ballentinevineyards
📍 @barnettvineyards
📍 @cliffamily
📍 @freemarkabbey
📍 @grgichhillsestate
📍 @mummnapawinery
📍 @pejuwinery
📍 @rombauervineyards
📍 @rutherfordhillwinery
📍 @schweigervineyards
📍 @stsupery
📍 @tressabores @tressaboreswinery
📍 @vsattui
📍 @whitehalllane
📍 @zdwines
Check out @napavintners or reach out to each winery for more info, and stay tuned for more adventures heading North.
#winetasting #visitnapavalley #sustainablewine
We love working with @mcecleanenergy to not only help you save energy but also money!
Hear from Dominus Estate’s Tod Mostero to hear how much they saved from a lighting change then connect with the Napa Green or MCE team to learn more.
🎥 @robot_productions
#energyefficiency #climateaction #sustainablebusiness #greenbusiness #sustainablewine
‼️Save this Itinerary‼️
Check out these stunning @napagreen certified wineries in this itinerary from @evyncam that takes you from the bay to the forest to explore the wide range of ecosystems that Napa Valley has to explore.
📍 @bouchaine_vineyards
📍 @ruddestate
📍 @seaveyvineyard
Visit these wineries to create deep meaningful connections and support local, sustainable businesses. Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
🍃 Save green and drink green!
If you’re visiting the Southern Napa Valley from anywhere in California, January is a great time to check out these incredible #NapaNeighbor deals from @napagreen certified members running through the end of the month.
📍 @antinorinapavalley
📍 @artesawinery
📍 @chimneyrockwinery
📍 @cliffledevineyards
📍 @hydewines
📍 @odetteestate
📍 @pineridgewine
📍 @priestranchwine
📍 @robertcraigwinery
📍 @robertmondavi
📍 @stagsleapwinecellars
📍 @truchard
Check out @napavintners or reach out to each winery for more info, and stay tuned for more adventures heading North.
#winetasting #visitnapavalley #sustainablewine
Find out what being @napagreen certified means to @joshwidaman and the team @pineridgewine, then go for a visit and taste the love in every bottle!
#sustainablewine #regenerativeviticulture #winetasting
‼️ Save this Itinerary ‼️
Check out this itinerary by @danpetroski of participating @napagreen wineries and vineyards that contribute to the long-term health of our land and ensure that Napa Valley remains a thriving and beautiful region for future generations.
📍 @larkmeadvineyards
📍 @silveroakcellars
📍 @vsattui
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
‼️ Save this Itinerary ‼️
This is not your typical itinerary by @abrittain – wetting your palate for wine producers that are difficult, perhaps impossible, to visit. However, if you are a wine connoisseur seeking exceptional wines from sustainability and climate leaders you should absolutely put in the effort to secure wines from these @napagreen certified producers.
📍 @dominusestatewinery
📍 @lailvineyards
📍 @adamvs
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
‼️Save this Itinerary ‼️
This itinerary is ideal for a girls’ trip or a day out with friends! Discover the sustainable side of Napa with @goodfriendsgoodfood itinerary, which celebrates diversity and offers wines tailored to a range of palates.
These @napagreen certified wineries provide beautiful settings to connect over fantastic wine, all while supporting positive change within the wine industry.
📍 @domainecarneros
📍 @rdwinery
📍 @trefethenfamily
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
‼️ Save this itinerary‼️
This itinerary by Sommelier and Vintner, @danpetroski, showcases a rich variety of regional efforts from @napagreen certified wineries with a diversity of style, size, production and profiles, where each place focuses on varies in accordance with their distinct microclimate.
Be sure to check out the second 1/2 of this itinerary to complete your visit!
📍 @ashesxdiamonds
📍 @cliffledevineyards
📍 @hydewines
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary