We are looking forward to the launch of our inaugural Napa Green Tasting Passport , helping our members differentiate their brands and leverage their commitment to sustainable grape growing and winemaking with visitors and trade. The Passport will also be a cornerstone of fundraising for the newly independent Napa Green non-profit.
A recent NYU Stern Center study found that from 2013-2018 50% of sales growth for consumer packaged goods came from sustainability-marketed products; sustainable product sales have grown 5.6 times faster than their conventional counterparts.
A core goal of the Passport is to drive more guests to Napa Green wineries during slower shoulder seasons. Now we also hope the Passport can help reengage the drive market for a getaway to wine country, once we are all allowed to escape our homes. We had planned to launch the Passport in April but we will likely push this back to June & July, and offer again over the holidays in November & December.
We have a spectacular lineup of 17 participating wineries all across the Valley: St. Supéry Estate, Cakebread Cellars, Domaine Chandon, Tres Sabores, Honig, Jessup Cellars, Handwritten Wines, Etude, Stag’s Leap Wine Cellars, Chimney Rock, Clos Du Val, Conn Creek, Provenance Vineyards, Beringer, Schweiger Vineyards, Sterling Vineyards and Newton Vineyards.
Napa Green is also launching Hospitality & Sales Training Workshops to help engage staff and build fluency in talking about Napa Green and sustainable winegrowing.
If you are a Napa Green winery that is interested in participating in this exciting program, please email firstname.lastname@example.org.