If not here, where?
If not here, where?
Napa County can and should be the wine industry leader in sustainability and climate action. Our region and wines capture global attention; this means we can be an outsize force for change.
This is why I, along with Martin Reyes, MW, originated, organized and presented Napa THRIVES, a dynamic six-session event, held in June, that was designed to spur critical regional climate action within the wine industry. The efforts of the organizers were aided by co-sponsors, community supporters and an energetic planning committee.
The Napa THRIVES programs were organized around Napa Green’s “Six Pillars of Sustainable Winegrowing Leadership.” These include energy efficiency, waste prevention, water efficiency, social equity, integrated pest management and climate action. The Six Pillars serve as the foundation for Napa Green’s vineyard and winery certification standards. (http://34.229.46.156/)
Nearly 600 guests and dozens of renowned speakers gathered together at the Charles Krug Winery Carriage House in St. Helena where community-building around the concept of sustainability became a reality. The THRIVES experience deepened existing relationships, ignited new conversations, forged a shared sense of purpose, and led several industry leaders to commit to purposeful action in the near and long term.
Examples of these commitments included the following:
— Chimney Rock Winery will explore installing electric vehicle chargers and the possibility of using lighter-weight glass bottles for their wines.
— Crocker & Starr is in the process of obtaining Napa Green Vineyard certification, including taking action to maximize irrigation efficiency, and is also divesting from lenders and investors that support fossil fuels.
— Tonnellerie Berger will seek greener packaging for international barrel shipments, and will facilitate a community initiative for local recycling and reuse of barrel packaging.
— Massican Wines will explore B Corp certification.
During the opening session Eric Asimov, New York Times wine critic, warned against “Pro-task-ination” – emphasizing how multiple daily tasks must not become an excuse for not taking rapid action to draw down emissions and build resilience. Asimov noted, “Wine has the power to educate and persuade — it’s crucial to use this storytelling power.”
Bill McKibben, internationally renowned climate advocate, founder of 350.org and Third Act, drove home the scale of the climate crisis and the unique opportunity the wine industry has to bravely engage with “HNWIs” — the high-net-worth individuals who visit and enjoy the valley’s exceptional wines.
McKibben observed, “The planet is way outside its comfort zone, and so we also have to be far outside our comfort zone,” by issuing a call to action, including divesting from entities that support fossil fuels.
Birgit Cameron, co-founder of Patagonia Provisions, an offshoot of the Patagonia apparel company, spoke about building a more regenerative agriculture by harnessing nature-based solutions. Cameron called this opportunity a “Delicious Revolution.”
Those who work in any branch of the wine industry and who are looking for a clear path to comprehensive, systematic sustainability and climate action are invited to work with Napa Green toward winery and/or vineyard certification. Resources abound to help business leaders improve the bottom line, develop action plans, and continually improve. Our dedicated Napa Green experts can serve as an extension of your team.
As Martin Reyes observed, “To call Napa Green just a certification program is to call Napa Valley just a place to get a drink.”
Together, we can leverage our powerful leadership platform and serve as a force to transform the industry.
The Napa THRIVES event recordings will be posted on napathrives.org/ by the end of July.
— Learn more at NapaTHRIVES.org and NapaGreen.org
— Enroll to become a Napa Green Certified Vineyard and/or Napa Green Certified Winery.
— Sign up for the Napa Green Newsletter: napagreen.org/newsletter-sign-up/
Napa Climate NOW! is a local non-profit citizens’ group advocating for smart climate solutions based on the latest climate science, part of 350 Bay Area. Like, comment, and share our daily Facebook, Instagram, and Twitter posts @napaclimatenow or visit napa.350bayarea.org
Anna Brittain has helped lead the growth of the Napa Green program for more than seven years, stepping into the position of executive director of the now independent non-profit in fall 2019.
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
+1 805-636-3329
email us here
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Congratulations to these @napagreen Certified Members for winning the @greatwinecapitals Napa Valley Regional Best of Wine Tourism Awards!
🌟@sterlingvineyards for Innovative Wine Tourism Experiences
🌟 @chandonusa for Sustainable Wine Tourism Practices
🌟 @cliffamily for Culinary Experiences
Thank you for your commitment to excellence and sustainability!
#visitnapa #visitnapavalley #winetasting #ecotourism #climatesmartwine #sustainablewine #sustainablewines #winecountry
JOIN US for an inspiring two-day deep dive into regenerative viticulture, designed to equip growers with practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes.
November 18, 2025 @opusonewinery
November 19, 2025 @bedrockwines
This event is for anyone interested in growing their leadership.
🎟️ Ticket link in bio.
#regenerativefarming #regenerativeag #winebusiness #vineyard #climateaction #climatesmart #soilhealth #regenerativeviticulture
Congratulations @ilsleyvineyards on achieving @napagreen Vineyard Certification!
With four generations farming over six decades and over 100 years of history in the Napa Valley, the Ilsley family is committed to elevating their vineyard and farming practices. The Napa Green Vineyard Certification aligns with this whole property approach to farming, encompassing the full agroecosystem – from what is happening underground in the soil, to what is happening in the atmosphere, to how this impacts the broader community.
Thank you for being regenerative farming leaders!
#regenerativeag #regenerativefarming #wineindustry #sustainablewine #climatesmart #napavalleywine #napavalley #landstewardship #winebusiness
@frankfamilyvineyards is not only both @napagreen Vineyard and Winery Certified, they have also partnered with @4ocean to support ocean and coastline cleanups!
Check out this outstanding winery to learn more about their leading sustainability practices and this amazing initiative! 🌊
#climateaction #winebusiness #winetasting #napavalley #napavalleywine #coastalcleanup #oceancleanup #visitnapavalley #climatesmartwine #regenerativeag
Congratulations to one of our founding members, @stsupery on achieving both @napagreen Vineyard and Winery recertification!
St Supery’s ongoing commitment to sustainability and continuing improvement is evident throughout their business. When visiting the tasting room, guests are greeted by cheerful Bluebirds that live in the strategically placed bird boxes to act as natural pest control. From there, you pass by the culinary gardens that are incorporated into the farm-to-table pairings, to the stunning tasting room where you can see the solar energy generated to power the property in real-time, and learn about all of the incredible sustainability initiatives from soil to bottle.
Thank you St Supery for your commitment to the community, land stewardship, and sustainable leadership!
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #regenerativeag #landstewardship #winebusiness
In celebration of their 40th anniversary vintage, the Novak family of @spottswoodewinery has donated a complete 40-vintage vertical collection of their Estate Cabernet Sauvignon (1982-2021), plus an invitation to their exclusive annual vertical tasting, which is available through @christieswine to support the nonprofit, @napagreen, a leader in sustainability and climate action in the wine industry.
@mkshepp of Spottswoode shares, “As we celebrate 40 years of organic farming and work to change paradigms and build resilience through regenerative systems, we see Napa Green as a vital partner in expanding that mission across the wine industry. This auction isn’t just about Spottswoode’s history; it’s an investment in the future of winegrowing that prioritizes the health of our natural environment, our workers, and our community.”
#winetasting #winelover #winecollector #winecollection #finewine #fineandrarewines
LAST CHANCE to bid on this @christieswine Fine and Rare Wines lot, featuring a 19-magnum vertical of @opusonewinery vintages 2001-2019 hand-selected and signed from the private collection of @opus_one_winemaker, Michael Silacci, as well as an Opus One Harvest Experience for four.
#winetasting #winelover #winecollector #winecollection #finewine #fineandrarewines
Michael Silacci, @opus_one_winemaker, has hand-selected an extraordinary vertical of @opusonewinery magnums from his private collection, which are available through @christieswine to support the nonprofit @napagreen, a leader in sustainability and climate action in the wine industry.
“Napa Green plays a vital, fundamental role in grape growing within and beyond the vineyard boundaries in Napa Valley,” said Michael Silacci. “The team, comprised of experts in all essential elements of farming and stewardship, provides education, guidance, and holds us accountable. Year after year they continue to evolve and challenge us to be better citizens. I want to do all I can to help Napa Green rise. Napa Green not only strengthens our community but also inspires a deeper sense of purpose – within ourselves, and in how we care for the land we love so dearly.”
#winetasting #winelover #winecollector #winecollection #finewine #fineandrarewines
Steal this itinerary! 🍷
Join Sommelier and Vintner, Meghan Vergara as she visits three @napagreen certified wineries, @chimneyrockwinery, @bcellars and @boeschenvineyards in this captivating Terroir of Place and People Itinerary.
“Sustainability is a beautiful way of life and business. These whole systems, regenerative practices are as essential and unique as the terroir we pride ourselves on here in Napa Valley… it’s truly inspiring to travel to different wineries and taste the fruits of their labor, to see all the hard work and distinct passion in what these wineries & vineyards do.” - @mvino1
#sustainablewine #wineindustry #winetasting #winecountry #winelover #ecotravel #foodandwine #visitnapa #visitnapavalley #sommelier
The @napagreen Winery program launched in 2008, prompting Yvon Chouinard, founder of Patagonia, who spoke at the launch event hosted by @napavintners, to observe, “I’ve been at this for 30 years and this is the best, most well-thought-out program I’ve ever seen.”
#sustainabilty #environmentalleadership #environmentalstewardship #climateaction #climatesmart
Announcing two unprecedented “Fine and Rare Wines” donations to @christieswine will benefit @napagreen, the region’s leading sustainability and climate action nonprofit.
This incredible auction includes:
🍇 A remarkable 40-Bottle Vertical of @spottswoodewinery Cabernet Sauvignon donated by the @spottswoode_ceo family plus an invitation to attend Spottswoode’s Annual Vertical Tasting
🍇 A unique 19-Magnum Vertical of @opusonewinery Vintages 2001-2019 donated and signed by @opus_one_winemaker plus an Opus One Harvest Experience for four
The auction opens September 4 and runs through September 18.
We are so grateful to these two champion members for this incredibly generous donation.
#winetasting #winetastingexperience #winecollection #winecollector #napavalleywine #rarewine #finewines #nonprofit
This harvest, we’re celebrating 21 years of @napagreen, and the community leaders who have pioneered sustainability and climate action with us from the beginning.
The @napavintners (NVV) launched the Napa Green Winery program in 2008, and Patagonia founder Yvon Chouinard joined as a keynote speaker, saying, “I’ve been at this for 30 years and this is the best, most well-thought-out program I’ve ever seen.“
Let’s raise a glass to the founding members certified as Climate Smart Napa Green Wineries, continuing to lead the industry.
#wineindustry #winebusiness #environmentalstewardship #climateaction #sustainablewine #winetasting
The regional Napa Valley delegation for the Great Wine Capitals is now accepting nominations for the 2026 Best of Wine Tourism Regional Awards.
Don’t forget to submit your @napagreen certified winery for the Best of Sustainable Wine Tourism Practices!
Submission Deadline: September 1, 2025
#sustainablewine #ecotourism #sustainablewinery #climatesmartwine
Did you know that Napa Green is 21 years old? We want to celebrate and thank the community leaders who joined in from the beginning, and who have continued along the path of sustainability and climate action.
The @napavintners (NVV) stewarded @napagreen for its first fifteen years, and it is thanks to their vision and the leadership of these key founding members that Napa Green is still here to support growers and vintners in being the change in our community and industry.
Timeline: Napa Green Land was established in 2004. Napa Green Winery was established in 2008. The Land program ended in 2021, replaced by the new regenerative Napa Green Vineyard program.
#wineindustry #winebusiness #environmentalstewardship #climateaction #sustainablewine
What is Napa Green? Watch to find out! ⬆️
🎥 @robot_productions
#climateaction #regenerativeviticulture #regenerativeag #climatesmart #sustainablewine
That’s a wrap on Cheers to Climate Smart Wines, but you can continue to visit our amazing participating wineries to taste their delicious climate smart wines!
@spottswoodewinery
@mummsparkling
@phiferpavittwine
@domainecarneros
@etudewines
@chimneyrockwinery
@mvinowines
@pineridgewine
@chandonusa
@rutherfordhillwinery
@cliffamily
@tressabores
@beringervyds
@vsattui
@frankfamilyvineyards
@seaveyvineyard
Want more climate smart wines? Visit our website for a complete list of certified members and follow along for more itineraries.
#visitnapavalley #napavalleywines #climatesmartwines #sustainablewines #sustainablewinemaking #winetasting #ecotourism #climatesmart #wineindustry #sustainablewine