Napa Regeneration, Innovation, Sustainability, Empowerment (RISE), is a six-event symposium organised around the six pillars of sustainable wine growing leadership held each spring in the Napa Valley. This spring one session in particular looked at ways the Napa wine industry could become more inclusive.
When most people think of sustainability, protecting the environment comes immediately to mind. However, another part of sustainability โ the social side focusing on employees and the community โ is often overlooked. Yet, at a recentย Napa RISEย seminar, speakers emphasised that this aspect of sustainability is the most essential.
โIt is an uncomfortable topic to discuss,โ stated keynote speaker Maryam Ahmed, CEO of Maryam + Company and co-founder of the Diversity in Wine Leadership Forum. โHowever, this aspect of sustainability, which focuses on social justice, diversity and inclusion, is the most important.โ
Napa RISE co-founder and seminar speaker Martin Reyes MW, added: โNo other pillar in RISE (water, energy, soil health, packaging, climate action) has justice or fairness as such an overt part of its essential tenets. When we consider social sustainability, we deal with people, and with that come the eggshells.
โMost of us are still learning. Itโs not perfect, But that shouldnโt stop us from trying and admitting we have a long way to go.โ
Ahmed and Reyes led a session that highlighted five steps that wineries and wine-related businesses could take towards a more inclusive Napa wine industry. And even though some people are nervous about making mistakes, most speakers urged that wine businesses just get started.
The beginning of the seminar addressed the need for wine executives to step forward and address DEI (diversity, equity and inclusion) issues in their companies. Tod Mostero, director of viticulture and winemaking at Dominus Estate inย Napa Valley, compared the need to promote diversity in the workforce to that of promoting biodiversity in the vineyard. He explained how leaders could set JEDI (justice, equity, diversity and inclusion) goals in their wine businesses.
C. Mondavi & Family CEO David Brown described how DEI infuses the culture at Charles Krug winery. โFrom recruiting practices to pay and benefits, promotions, and all other aspects of employment at Charles Krug winery, an environment of equity is of the utmost importance,โ said Brown. He also described how the winery is a majority women-owned business and that he was promoted to the CEO position internally.
More and more wine businesses are incorporating diversity training into their strategy. For example, Charles Krug offers inclusive leadership and unconscious bias training. Both empower employees to act and lead in uncomfortable situations with expanded confidence and empathy.
Training tasting room employees on how to handle โmicro-aggressionsโ from customers, as well as not to deliver โmicro-aggressionsโ to customers, is also becoming increasingly important. Stevie Stacionis, the owner of Bay Grape Wine shops, described how she trains and mentors her employees on dealing with these subtle slights that are often delivered unintentionally but negatively impact those who hold marginalised identities.
Nufo Solorio, vice president of operations for Silverado Farming, explained how important it is to provide vineyard workers with all types of training, including soil health, mathematics, computer literacy, leadership and English.
Another great way to promote more diversity in the wine industry is to support scholarship efforts for under-represented populations to go on a wine immersion experience or to take part in wine education. This exposes elements of the wine industry to those who have not historically had access to opportunities and can lead to longer term diversity in the industry.
The Roots Fundย is a non-profit organisation that sends scholarship recipients to visit wine regions in France and California. It also offers other educational scholarships. Its mission is โto nourish and enrich the lives of communities of colour in the wine industryโ.
Field Blends, operated by Maryam + Company, is another wine tour business that offers scholarships for diverse candidates and, to date, has conducted tours to New York and Washington wine regions.
Some wine businesses are establishing apprenticeship programmes for Black, Indigenous, and People of Colour (BIPOC) and Lesbian, Gay, Bisexual & Transgender (LGBT) candidates to encourage more workforce diversity. One example isย Silver Oak, which partnered with the Veraison Project to recruit for the programme.
After reviewing a pool of applicants, Tahlia Suggs and Courtney Guntz-Summers were selected to complete a year-long apprenticeship. They worked in all aspects of the winery, including customer relations, tasting room and cellar operations, as well as the vineyard.
Silver Oak apprenticeship co-creator, Veronica Jauregui, stated: โTahlia and Courtney have made a profound impact at Silver Oak. We hope they are the first of many to go forth and make the wine industry a more inclusive and diverse space.โ
After the apprenticeship, Guntz-Summers summarised: โI have fallen in love with the challenge and camaraderie of the industry.โ Suggs reported that the experience โhas allowed barriers to be broken down within the wine industry to allow access to the BIPOC communityโ.
Progressive wine businesses are also actively recruiting under-represented employees and ensuring they have a mentor โ whether another employee or a manager โ to help them feel comfortable within the company culture. Likewise, these businesses use metrics to track the percentage of diverse new hires, maintain retention metrics and conduct exit interviews.
โDuring orientation, we provide optional reporting on gender, and identity to track diversity,โ reported Stacionis of Bay Grape Wine. โIn this way, we can track our DEI progress and have seen increases in all categories.โ
Stacionis concluded her presentation with an encouraging statement. โItโs really easy to talk about DEI, but walking the walk is much more difficult and terrifying. By being here today, I hope to encourage someone else to start their own walk or even a quiet crawl.โ
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more atย https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
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๐ท Our last itinerary for Cheers to Climate Smart Wines and itโs a good one! Thank you @frankfamilyvineyards, @aubergedusoleil & @seaveyvineyard!
Follow this itinerary for a stunning day in Napa!
Book your tastings at @napagreen certified @chimneyrockwinery @etudewines and @domainecarneros and stay at the luxurious @carnerosresort for a day that will delight all of your senses!
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If you missed last nightโs amazing climate smart wine tasting @klwines you can join us tonight Thursday, July 24 for another great lineup of @napagreen certified wineries @dominusestatewinery @chimneyrockwinery @domainecarneros and @beringervyds
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๐Phifer Pavitt Wines in Calistoga!
A gorgeous family winery & vineyard that goes above and beyond in climate smart practices and quality of wine! ๐ท
Canโt make it to Napa? Experience climate smart wines @klwines in downtown San Fransisco.
Join us Wednesday, July 23, 2025 to taste wines from @napagreen certified members @spottswoodewinery @pineridgewine @etudewines and @frankfamilyvineyards
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๐ This one is a gem! Book your tastings at Napa Green Certifed @mummsparkling & @spottswoodewinery and enjoy a stay at the incredible @solageauberge!
Sustainability & Luxury truly make a great pairing. Cheers to Climate Smart Wines! ๐ท
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โ ๏ธ Donโt sleep on this one! Get your $15 tickets to taste INCREDIBLE wines from @spottswoodewinery, @dominusestatewinery, @chimneyrockwinery and many more at @klwines in San Francisco on July 23rd & 24th!
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๐ฃ Calling all wine lovers! Weโre partnering with some amazing wineries, restaurants and resorts to celebrate Cheers to Climate Smart Wines Month and weโre giving away an incredible โExperience Napa Valley Dayโ to one lucky winner! ๐ท
The winner will receive:
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Sustainability is beautiful ๐ผ
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Fairy tale like settings? Delicious, ethically & sustainably produced wines? Yes please! ๐ธ
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๐๏ธ$15 wine tasting with the winemakers!? Join us at @klwines in San Francisco July 23rd & 24th tasting @spottswoodewinery, @dominusestatewinery, @chimneyrockwinery, @etudewines and many more from 4:00-6:00pm.
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Cheers to Climate Smart Wines Month is back this July and we couldnโt be more excited!
We have built some truly fabulous and sustainable experiences which you can find on www.napagreen.org and this year we have included hotels as well!
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Team Green is thoroughly enjoying visiting a few of our Napa Green Certified wineries today! ๐ฑ
Pictured here are the STUNNING new Sky Lofts at @rutherfordhillwinery. We strongly recommend a visit, itโs spectacular!
Wondering what this sign hung outside of the winery that you work at means? Want to be able to talk more about what it means to be @napagreen certified??
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๐ Do you want to learn more about what it means to be a Napa Green Certified Vineyard or Winery?
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Join us Wednesday, June 25, 2025 @closduval to learn how to talk about being @napapagreen certified.
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