In Napa, the country’s highest-priced wine region, the sustainability group Napa Green announced it is becoming “the first sustainable winegrowing certification globally to require the phaseout of Roundup and ultimately synthetic herbicides,” the group said in a press release.
The move comes as a result of soil health, community health and consumer concerns, its leaders said.
On the soil health front, Anna Britain, Napa Green’s executive director, said synthetic herbicides ran counter to promoting terroir-driven wines. “…[soil] diversity increases resilience, and [synthetic] herbicides reduce diversity. So, the herbicides are reducing the health of the fungal and microbial networks that are deeply tied to the functioning and the health of the plants above ground.”
Napa Green’s Vineyard Program Manager Ben Mackie and Britain pointed to scientific findings that herbicides reduce the fungal and microbial networks in the soil and that soil diversity increases resilience.
Public Influence
In addition to soil health, other factors played a part in the decision. These included consumer opinions, media inquiries and community health issues.
On its website, Napa Green wrote, “Roundup has dramatically risen in public awareness and concern due to IARC’s carcinogen finding, lawsuits against Bayer (the manufacturer of Roundup), tests showing glyphosate residues in food and beverages… and concerns about Monarch butterfly and honeybee decline.” IARC stands for the International Agency for Research on Cancer and is part of the World Health Organization of the United Nations.
The group went on to say, “Regionally, we’ve seen increased concern about wine industry Roundup use with the release of the documentary, ‘Children of the Vine.’”
The film was made by a local documentarian, Brian Lila, and has been seen in dozens of community screenings in northern California and elsewhere. It focuses primarily on the widespread use of glyphosate-based herbicides on commodity crops and the health issues associated with that.
In wine, the film features two local wine producers with certified-organic vineyards who don’t use synthetic herbicides, Ted Lemon of Littorai in Sonoma and Frank Leeds of Frog’s Leap in Napa, who say opting out of Roundup is not hard.
In a public talk, Lilla shared a group of teenagers in St. Helena found out their high school grounds were being sprayed with Roundup. “They went to the school board, and long story short, they now ban it throughout the entire school district,” he said.
According to Napa Green’s website, this is not an isolated occurrence.
The website’s FAQs section says, “More than 45 cities and counties in California have banned the use of Roundup on city-/county-owned property and/or school campuses.”
Focus on Sustainability
Britain stressed Napa Green’s sustainability program is about evolving. “Sustainability is a path, not a destination. We always have to continuously grow and evolve. And I think this is a critical next step in our leadership.”
“About 64% of our members and transitioning members don’t use synthetic herbicides already,” she said.
Meanwhile, Napa Valley Grape Growers has also taken an interest in weed control and glyphosate alternatives. Its latest Rootstock conference released data in November showing Roundup use had halved since 2018, and public data shows glufosinate ammonium acreage rose 28% from 2017 to 2021, increasing from 7,596 acres in 2017 to 9,731 acres in 2021 as growers tried to avoid saying they used Roundup.
“The only cons are that we do anticipate we’re going to lose some members, probably some of the members that are in transition but haven’t finished the certification process yet,” Britain said. “But, on the other hand, it is a phaseout. We did intentionally create a realistic timeline to work with growers to make this transition.”
While it will appeal to certain segments of the grower community and the wine market, the move will alienate some, Britain said.
“Sadly, the sword a lot of people are willing to die on is, ‘You are not taking my tools out of my toolkit. You are not taking my herbicides out of my toolkit.’ I don’t want to speak for them. But I think there’s various approaches.
“We’re trying to work with members on any number of issues.”
Said Britain, “It’s hard to keep talking about leading regenerative soil health practices and terroir, this idea that grapes are an expression of place, if we’re undermining the soils that those vines and grapes are coming from,” Brittain said. “There’s been more consumer demand and media demand putting growing attention on this issue, and we recognized that allowing Roundup and other synthetic herbicides go against our focus on soil health.”
Members must phase out Roundup and glyphosate-based herbicides by Jan. 1, 2026 and other synthetic herbicides including Lifelink (which contains glufosinate ammonium) by Jan. 1, 2028.
In the press release, Andy Erickson, board chair of the Napa Valley Vintners, said, “I see this as an important step for Napa Valley. It makes perfect sense that our valley and community should be on the forefront of eliminating these herbicides and moving in a more sustainable direction.”
The move comes as a result of soil health, community health and consumer concerns, its leaders said.
On the soil health front, Anna Britain, Napa Green’s executive director, said synthetic herbicides ran counter to promoting terroir-driven wines. “…[soil] diversity increases resilience, and [synthetic] herbicides reduce diversity. So, the herbicides are reducing the health of the fungal and microbial networks that are deeply tied to the functioning and the health of the plants above ground.”
Napa Green’s Vineyard Program Manager Ben Mackie and Britain pointed to scientific findings that herbicides reduce the fungal and microbial networks in the soil and that soil diversity increases resilience.
Public Influence
In addition to soil health, other factors played a part in the decision. These included consumer opinions, media inquiries and community health issues.
On its website, Napa Green wrote, “Roundup has dramatically risen in public awareness and concern due to IARC’s carcinogen finding, lawsuits against Bayer (the manufacturer of Roundup), tests showing glyphosate residues in food and beverages… and concerns about Monarch butterfly and honeybee decline.” IARC stands for the International Agency for Research on Cancer and is part of the World Health Organization of the United Nations.
The group went on to say, “Regionally, we’ve seen increased concern about wine industry Roundup use with the release of the documentary, ‘Children of the Vine.’”
The film was made by a local documentarian, Brian Lila, and has been seen in dozens of community screenings in northern California and elsewhere. It focuses primarily on the widespread use of glyphosate-based herbicides on commodity crops and the health issues associated with that.
In wine, the film features two local wine producers with certified-organic vineyards who don’t use synthetic herbicides, Ted Lemon of Littorai in Sonoma and Frank Leeds of Frog’s Leap in Napa, who say opting out of Roundup is not hard.
In a public talk, Lilla shared a group of teenagers in St. Helena found out their high school grounds were being sprayed with Roundup. “They went to the school board, and long story short, they now ban it throughout the entire school district,” he said.
According to Napa Green’s website, this is not an isolated occurrence.
The website’s FAQs section says, “More than 45 cities and counties in California have banned the use of Roundup on city-/county-owned property and/or school campuses.”
Focus on Sustainability
Britain stressed Napa Green’s sustainability program is about evolving. “Sustainability is a path, not a destination. We always have to continuously grow and evolve. And I think this is a critical next step in our leadership.”
“About 64% of our members and transitioning members don’t use synthetic herbicides already,” she said.
Meanwhile, Napa Valley Grape Growers has also taken an interest in weed control and glyphosate alternatives. Its latest Rootstock conference released data in November showing Roundup use had halved since 2018, and public data shows glufosinate ammonium acreage rose 28% from 2017 to 2021, increasing from 7,596 acres in 2017 to 9,731 acres in 2021 as growers tried to avoid saying they used Roundup.
“The only cons are that we do anticipate we’re going to lose some members, probably some of the members that are in transition but haven’t finished the certification process yet,” Britain said. “But, on the other hand, it is a phaseout. We did intentionally create a realistic timeline to work with growers to make this transition.”
While it will appeal to certain segments of the grower community and the wine market, the move will alienate some, Britain said.
“Sadly, the sword a lot of people are willing to die on is, ‘You are not taking my tools out of my toolkit. You are not taking my herbicides out of my toolkit.’ I don’t want to speak for them. But I think there’s various approaches.
“We’re trying to work with members on any number of issues.”
Said Britain, “It’s hard to keep talking about leading regenerative soil health practices and terroir, this idea that grapes are an expression of place, if we’re undermining the soils that those vines and grapes are coming from,” Brittain said. “There’s been more consumer demand and media demand putting growing attention on this issue, and we recognized that allowing Roundup and other synthetic herbicides go against our focus on soil health.”
Members must phase out Roundup and glyphosate-based herbicides by Jan. 1, 2026 and other synthetic herbicides including Lifelink (which contains glufosinate ammonium) by Jan. 1, 2028.
In the press release, Andy Erickson, board chair of the Napa Valley Vintners, said, “I see this as an important step for Napa Valley. It makes perfect sense that our valley and community should be on the forefront of eliminating these herbicides and moving in a more sustainable direction.”
***
Read more in Grape & Wine Magazine.
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
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😍 This one is a gem! Book your tastings at Napa Green Certifed @mummsparkling & @spottswoodewinery and enjoy a stay at the incredible @solageauberge!
Sustainability & Luxury truly make a great pairing. Cheers to Climate Smart Wines! 🍷
🎙️: @mvino1
⚠️ Don’t sleep on this one! Get your $15 tickets to taste INCREDIBLE wines from @spottswoodewinery, @dominusestatewinery, @chimneyrockwinery and many more at @klwines in San Francisco on July 23rd & 24th!
You know where to go ➡️ link in bio or www.napagreen.org. See you there! 🍷
📣 Calling all wine lovers! We’re partnering with some amazing wineries, restaurants and resorts to celebrate Cheers to Climate Smart Wines Month and we’re giving away an incredible ‘Experience Napa Valley Day’ to one lucky winner! 🍷
The winner will receive:
✨A one-night stay at @solageauberge
✨Wine tastings at @seaveyvineyard and @rutherfordhillwinery
✨A gift certificate to @charlies_nv
How to Enter:
1️⃣ Make sure you’re following @napagreen & @visitnapavalley
2️⃣ Like this post
3️⃣ Tag your favorite wine lover in the comments.
🙌 Bonus Entry: Share this post to your stories and tag us!
Giveaway ends Friday, July 18th. Winner will be announced here and contacted via DM by Monday, July 21st.
Legal Terms:
Must be 21+ and a legal resident of the U.S. to enter. Giveaway is not sponsored, endorsed or administered by Instagram. No purchase necessary to enter. Winner will be selected at random and must respond within 48 hours to claim the prize. Travel and additional expenses NOT included.
Good Luck! 🥂
Sustainability is beautiful 🌼
Experience this wine tasting itenerary for yourself on your next trip Napa Valley! 🍷
#sustainabletravel #winetasting #winetrip #napavalley #napawine #climatesmart #winelovers #cheers
Fairy tale like settings? Delicious, ethically & sustainably produced wines? Yes please! 🌸
#visitnapavalley #napavalley #fairytale #winetasting #sustainablewine #cheers #winelovers #winetrip #magicmoments
🎞️: @mvino1
🎟️$15 wine tasting with the winemakers!? Join us at @klwines in San Francisco July 23rd & 24th tasting @spottswoodewinery, @dominusestatewinery, @chimneyrockwinery, @etudewines and many more from 4:00-6:00pm.
Pick up your tickets asap at the link in our bio!
⭐️ Steal this itinerary!
Cheers to Climate Smart Wines Month is back this July and we couldn’t be more excited!
We have built some truly fabulous and sustainable experiences which you can find on www.napagreen.org and this year we have included hotels as well!
Tag us in your posts when you visit our amazing Napa Green Certified wineries so we can share your Green adventures!
Team Green is thoroughly enjoying visiting a few of our Napa Green Certified wineries today! 🌱
Pictured here are the STUNNING new Sky Lofts at @rutherfordhillwinery. We strongly recommend a visit, it’s spectacular!
Wondering what this sign hung outside of the winery that you work at means? Want to be able to talk more about what it means to be @napagreen certified??
Join the Napa Green Ambassador training at Clos du Val on Wednesday, June 25 from 9-11 am to learn the answers and more.
Tickets are free but space is limited so reserve your spot from the Workshops & Events link in our bio.
#climateaction #napagreen #napagreencertified #climatesmartwinery #regenerativeag #regenerativefarming
🍇 Do you want to learn more about what it means to be a Napa Green Certified Vineyard or Winery?
🍇 Do you have new team members who still aren’t sure what that Napa Green Certified sign hanging out front actually means?
🍇 Are you curious about this term that’s suddenly popping up everywhere – regenerative?
🍇 Want to know what exactly does it mean to be climate smart?
Join us Wednesday, June 25, 2025 @closduval to learn how to talk about being @napapagreen certified.
Use the event link in our bio to register.
#climateaction #wineindustry #wineindustryleadership #climatesmart #sustainablewine #sustainablewinery #regenerativevineyard #regenerativeag
📢 Attn Wineries!! Today is last day to sign up for the Cheers to Climate Smart Wines this July!
Email winery@napagreen.org to sign up today!
Thank you all for making RISE Climate & Wine Symposium a success! We 70 powerful speakers and 650 guests across the six events, dozens of commitments to action, and a flood of positive, heartfelt feedback.
Let’s keep the momentum going!
📸: @briana_marie
Congratulations to Napa Green Certified @cliffamily for winning the RISE Leadership Award for Supply Chain & Waste Management Excellence!
Clif Family attended our first conference & committed to reducing their bottle weight and waste. They set upon an inspiring journey to change their packaging based on their outdoors loving and mountaineering inspired founders. They were able to..
• lighten the weight of a case of their wine by almost 8 lbs!
• reduce their carbon output by 42 metric tons!
• institute fully recyclable, bio based shippers that keep wine cool!
• eliminate all foils!
• eliminate all plastic & metal moving fully to renewable cork enclosures!
Their customers responded with absolute enthusiasm.
“This story is not just about wine packaging or supply chain decisions. It’s about how we do business. It’s leading with values. It’s about remembering that the best way to climb higher.. is to carry less.” - Sarah Richmond, Clif Family Winery.
Take action this Earth Month with Napa Green. Our team of experts is ready to assist you in achieving your climate action goals for both your vineyard and winery, no matter where you are in your sustainability journey.
🎥 @robot_productions
#earthday #earthdayeveryday #earthmonth #climateaction #sustainabilty #climatesmart #regenerativeag
🍴Wednesday April, 23rd is the day NOT to miss lunch at @cliffamily!!
Come enjoy delicious food while supporting Napa Green! See you there.
Uniquely, Napa Green isn’t just a roadmap of leading practices. Napa Green provides an expert, boots-on-the-ground consulting team that develops:
✅ Regenerative Carbon Farm Plans (to enhance soil health, biodiversity, resilience, and carbon storage)
✅ Irrigation Distribution Uniformity Assessments (to maximize water efficiency)
✅ Integrated Resource Assessments (to reduce energy, water, waste and emissions in production)
✅ Action Plans for continuing improvement (tailored to the opportunities and goals of each vineyard or winery)
Additionally, we support soil sampling and analysis, provide resource assistance, run practical training and education workshops throughout the year, and provide valuable, hands-on guidance in meeting your climate action goals.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @buddsocial
📍 @tressabores
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness