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Pam Strayer | Wine Industry Advisor
On April 5, 2023, the world’s most famous wine writer, Jancis Robinson, made a rare in-person appearance in St. Helena, Calif., at Napa Green’s Napa Rise sustainability event, highlighting her pet peeves in packaging, green solutions and insights into global wine trends.
Pending anti-greenwashing measures in the EU, reducing carbon emissions in wine packaging and growing more hybrid varieties that reduce the need for fungicides all got her thumbs up. Napa is uniquely positioned to influence consumers and the industry on sustainability, she said, given the high profile visitors and tastemakers it attracts.
“Sustainability is increasingly important…[and it] can attract the interest of younger consumers, too,” she said. “It’s all very well with people as old as me saying it’s important, but then, you know, we know we’ll die before the planet goes up in smoke. But I think the younger you are, the more concerned you are…I don’t have to tell you how important it is that we open up the wine world to as many young people as possible.”
Dirt doesn’t lie
Soon greenwashing may be tempered, she said, with new measures pending in Europe. “I thought you might be interested that the EU recently has submitted a proposal to police claims of sustainability…rather than just letting companies go greenwashing to their heart’s delight, there’s a proposal to actually rap them over the knuckles if they’re promising something that’s not true.”
Robinson said wineries that farm well should educate consumers on what healthy soil looks like. She shared an example from New Zealand’s Quartz Reef where the winemaker presented her with a glass containing a sample of conventionally farmed soil and one from his organically farmed vineyard.
“I don’t know how many of you have actually shown consumers, demonstrating to them what the real difference is between a dead soil and an alive one. And honestly, it’s just such a dramatic contrast and it’s so simple,” she said.
Packaging matters
Known for her strong views on the unsustainability of heavyweight wine bottles — she includes bottle weight in many of her wine reviews and showed the audience her bottle scale — she told the crowd that glass bottles account for “a good 40%” of wine’s carbon emissions.
Her first visit to a glass bottle factory was a revelation, she said. “I was amazed by how hot those furnaces are, and you can’t turn them off. So they have to be kept at 2700°F 24/7, 365 days. And you can imagine how much energy that is using, quite apart from the energy used to transport something as relatively heavy as glass.
“It really is time that we break the connection between heavy glass and wine quality which we know is completely spurious.”
“The last time anyone did any formal research into consumer attitudes to packaging, it suggested that it was mainly neophytes, newly coming to wine, who were impressed by heavy bottles,” she added. “So that’s another thing to get across to the public.”
Lighter weight bottles have become far more attractive, she said. “What’s good today is that lighter bottles are no longer necessarily looking light. There was a time when the lighter bottles looked cheap, but I can tell you in my experience, bottle designs have gotten a lot better and I’m no longer able to guess from the look of a bottle whether it’s going to be light or heavy. And actually I’m getting pretty bad at guessing even lifting it up.”
Cost savings are another reason to switch to lighter bottles, too, she said, citing the example of Tablas Creek Vineyard (Paso Robles, Calif.) which reports that, over a period of 14 years, it saved $2.2 million by using lighter bottles.
The veteran wine critic said that, for her, using non-recyclable packing materials for shipping wine was a deal breaker. “I won’t taste it if it comes in styrofoam,” she said, “because that, of course, goes straight into a landfill.”
She praised cans, bag in box and new recyclable, flat, plastic wine bottles as better alternatives for the majority of wines.
The Napa Rise series continues this month with five more days of experts on additional topics in sustainability.
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
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Congratulations to @fiordisolewines on achieving @napagreen Winery Certification. Fior di Sole – “Flower of the sun” – is a family-owned and operated wine company located in the heart of Napa Valley, producing exceptional quality wines from Napa and throughout California.
Fior Di Sole is committed to minimizing environmental impact and fostering a healthier planet for future generations. They provide comprehensive wine services, managing the entire process from concept creation, packaging design, winemaking, purchasing, compliance, quality assurance, and bottling, all while prioritizing sustainability.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen we believe that every purchasing decision is an opportunity to make a positive impact. That’s why we actively encourage our members to carefully consider their choices, especially when it comes to branded merchandise. We are proud to partner with our sponsor, @jonahmarketing, a company that shares our commitment to responsible and sustainable practices.
We invite all Napa Green members and businesses committed to sustainability to reach out to Jonah Marketing for a custom consultation to help you curate a selection of sustainable merchandise that not only aligns with your brand but also authentically communicates your unique sustainability story to your clients, partners, and employees.
Every piece of branded merchandise you choose tells a story about your organization. Let’s tell a sustainable story together.
#winebusiness #greenbusiness #sustainablebusiness #greenpurchasing #purchasingpower #wineindustry
@napagreen`s Executive Director @abrittain is speaking at @sustainabilityindrinks in London on Tuesday, October 21!
The event brings together industry leaders and policymakers to address sustainability challenges. Anna will join a panel on Labour Standards Across the Supply Chain.
#sustainablebusiness #sustainablewine #conference
Check out our incredible lineup of speakers who will be sharing practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes!
Join the two-day deep dive workshop, Growing Regenerative Viticulture, on November 18 and 19, 2025 @opusonewinery and @bedrockwines.
Open to @napagreen members and anyone interested in growing their regenerative leadership.
Ticket link in bio. This event will sell out so get your tickets soon!
#climateaction #regenerativeag #regenerativefarming #viticulture #wineindustry #soilhealth #workshop
Congratulations on achieving @napagreen Winery Certification to @camomiwinery, a family owned winery heartcrafting exceptional wines in the Napa Valley!
The @fiordisolewines facility, where they produce their wines, is not only water and energy efficient, they also maintain rigorous recycling standards. Beyond that, the bottling line is certified by @ccoforganic, ensuring that the production processes meet stringent organic standards.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen has been a proud @1percentftp Environmental Partner since 2020!
Businesses and individuals can support Napa Green’s critical work in climate action, regenerative carbon farming, and social equity within the wine industry through 1% For The Planet’s environmental giving platform.
We are grateful to 1% For The Planet’s dedication to brining businesses and environment organizations together to support people and the planet!
Thank you to our 1% For The Planet Business partners @spottswoodewinery @patagonia @anarchistwineco and @mp_egan39!
#climateaction #regenerativeag #climatesmart #nonprofit #onepercentfortheplanet #environmentalgiving #socialequity
Congratulations @bellaunionwine on achieving @napagreen Winery recertification!
Powered by @mcecleanenergy Deep Green 100% Renewable Energy, Bella Union believes in minimizing their environmental impact, maximizing care for their ecosystems, and making a difference in the lives of their employees and community.
Explore their beautiful tasting room, featuring an artist-in-residence program, and discover the passion and quality in every glass.
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #winebusiness #sustainablewine #sustainablewinery
Congratulations to these @napagreen Certified Members for winning the @greatwinecapitals Napa Valley Regional Best of Wine Tourism Awards!
🌟@sterlingvineyards for Innovative Wine Tourism Experiences
🌟 @chandonusa for Sustainable Wine Tourism Practices
🌟 @cliffamily for Culinary Experiences
Thank you for your commitment to excellence and sustainability!
#visitnapa #visitnapavalley #winetasting #ecotourism #climatesmartwine #sustainablewine #sustainablewines #winecountry
JOIN US for an inspiring two-day deep dive into regenerative viticulture, designed to equip growers with practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes.
November 18, 2025 @opusonewinery
November 19, 2025 @bedrockwines
This event is for anyone interested in growing their leadership.
🎟️ Ticket link in bio.
#regenerativefarming #regenerativeag #winebusiness #vineyard #climateaction #climatesmart #soilhealth #regenerativeviticulture
Congratulations @ilsleyvineyards on achieving @napagreen Vineyard Certification!
With four generations farming over six decades and over 100 years of history in the Napa Valley, the Ilsley family is committed to elevating their vineyard and farming practices. The Napa Green Vineyard Certification aligns with this whole property approach to farming, encompassing the full agroecosystem – from what is happening underground in the soil, to what is happening in the atmosphere, to how this impacts the broader community.
Thank you for being regenerative farming leaders!
#regenerativeag #regenerativefarming #wineindustry #sustainablewine #climatesmart #napavalleywine #napavalley #landstewardship #winebusiness
@frankfamilyvineyards is not only both @napagreen Vineyard and Winery Certified, they have also partnered with @4ocean to support ocean and coastline cleanups!
Check out this outstanding winery to learn more about their leading sustainability practices and this amazing initiative! 🌊
#climateaction #winebusiness #winetasting #napavalley #napavalleywine #coastalcleanup #oceancleanup #visitnapavalley #climatesmartwine #regenerativeag
Congratulations to one of our founding members, @stsupery on achieving both @napagreen Vineyard and Winery recertification!
St Supery’s ongoing commitment to sustainability and continuing improvement is evident throughout their business. When visiting the tasting room, guests are greeted by cheerful Bluebirds that live in the strategically placed bird boxes to act as natural pest control. From there, you pass by the culinary gardens that are incorporated into the farm-to-table pairings, to the stunning tasting room where you can see the solar energy generated to power the property in real-time, and learn about all of the incredible sustainability initiatives from soil to bottle.
Thank you St Supery for your commitment to the community, land stewardship, and sustainable leadership!
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #regenerativeag #landstewardship #winebusiness
In celebration of their 40th anniversary vintage, the Novak family of @spottswoodewinery has donated a complete 40-vintage vertical collection of their Estate Cabernet Sauvignon (1982-2021), plus an invitation to their exclusive annual vertical tasting, which is available through @christieswine to support the nonprofit, @napagreen, a leader in sustainability and climate action in the wine industry.
@mkshepp of Spottswoode shares, “As we celebrate 40 years of organic farming and work to change paradigms and build resilience through regenerative systems, we see Napa Green as a vital partner in expanding that mission across the wine industry. This auction isn’t just about Spottswoode’s history; it’s an investment in the future of winegrowing that prioritizes the health of our natural environment, our workers, and our community.”
#winetasting #winelover #winecollector #winecollection #finewine #fineandrarewines
LAST CHANCE to bid on this @christieswine Fine and Rare Wines lot, featuring a 19-magnum vertical of @opusonewinery vintages 2001-2019 hand-selected and signed from the private collection of @opus_one_winemaker, Michael Silacci, as well as an Opus One Harvest Experience for four.
#winetasting #winelover #winecollector #winecollection #finewine #fineandrarewines
Michael Silacci, @opus_one_winemaker, has hand-selected an extraordinary vertical of @opusonewinery magnums from his private collection, which are available through @christieswine to support the nonprofit @napagreen, a leader in sustainability and climate action in the wine industry.
“Napa Green plays a vital, fundamental role in grape growing within and beyond the vineyard boundaries in Napa Valley,” said Michael Silacci. “The team, comprised of experts in all essential elements of farming and stewardship, provides education, guidance, and holds us accountable. Year after year they continue to evolve and challenge us to be better citizens. I want to do all I can to help Napa Green rise. Napa Green not only strengthens our community but also inspires a deeper sense of purpose – within ourselves, and in how we care for the land we love so dearly.”
#winetasting #winelover #winecollector #winecollection #finewine #fineandrarewines
Steal this itinerary! 🍷
Join Sommelier and Vintner, Meghan Vergara as she visits three @napagreen certified wineries, @chimneyrockwinery, @bcellars and @boeschenvineyards in this captivating Terroir of Place and People Itinerary.
“Sustainability is a beautiful way of life and business. These whole systems, regenerative practices are as essential and unique as the terroir we pride ourselves on here in Napa Valley… it’s truly inspiring to travel to different wineries and taste the fruits of their labor, to see all the hard work and distinct passion in what these wineries & vineyards do.” - @mvino1
#sustainablewine #wineindustry #winetasting #winecountry #winelover #ecotravel #foodandwine #visitnapa #visitnapavalley #sommelier
