Like wine regions the world over, Napa Valley has adopted certification programs to help wine-producers do their bit to roll back environmental degradation and regenerate the land.

Napa Valley Goes Green
From soil to bottle and everything in between.

Napa Valley is green for much of the year, from spring, when the vines produce their new leaves, until autumn, when the leaves turn yellow before falling off and the vines settle in for their annual hibernation. But Napa Green, the regional sustainability program, is turning the valley metaphorically green year-round—and not only the vineyards, but also the wineries, cellars, and all the commercial operations.

Like wine regions the world over, Napa Valley has adopted certification programs to help wine-producers do their bit to roll back environmental degradation and regenerate the land. Napa is a region where these issues are immediate. Periodic droughts threaten the viability of vineyards that rely on irrigation, and annual wildfires in the valley threaten to destroy vineyards and taint grapes with smoke residue.

Sustainability programs adopted by wineries are sometimes scorned as “greenwashing.” But Napa Valley wineries know they need to take meaningful action, and they’ve made Napa Green a leader in the wine industry’s move toward environmental responsibility. In the vineyard, it includes measures to reduce water use, prevent soil erosion, reduce harmful inputs such as chemicals, and protect the habitat. In the cellar, it means saving energy and water, reducing carbon footprints, and maximizing recycling.

It’s what Anna Brittain, Napa Green’s executive director, calls a soil to bottle program—and it literally involves bottles, as producers are encouraged to forsake the heavy glass bottles iconic red wines are often packaged in. Glass, Brittain says, accounts for a huge percentage of the industry’s carbon footprint. Lighter bottles are good for everyone, especially people who have to carry cases of wine, but we might see the progressive return of corks at the expense of the easy-to-remove screwcaps that have become so common in the last 20 years: cork is simply the bark of a tree that renews itself naturally—an archetypal renewable resource, if ever there was one—and corks can be recycled.

But Napa Green is not just about stuff, like glass, corks, and water. It’s also about the people in Napa’s wine industry. Racial and gender equity policies are built into the standards for employment practices. They embrace hiring, opportunities for advancement, health care, and salaries. As with vineyard and cellar practices, the program enables wineries to measure their progress with personnel.

What does this mean in real terms for wineries? Jon Ruel, co-founder and CEO of Trefethen Vineyards, one of the early members of Napa Green, embraced it enthusiastically: “It’s a project about your land.” An example of his sustainable measures: when one block of merlot was underperforming because the vines were too vigorous, he planted cover crops between the rows to “steal water” from the vines. The vines soon balanced their foliage and grapes.

Ruel warns that “sustainability is not a destination; it’s a journey,” and here he’s in agreement with Haley Duncan, a member of the family that owns Silver Oak Cellars and its safety and sustainability manager. Napa Green, she says, is not a set of fixed goals but will evolve. One of Silver Oak’s projects was to install enough solar panels—3,000 of them—to provide all the power for the winery. The winery has LEED Platinum certification.

Napa Green clearly benefits the environment and the people who work in Napa Valley’s wineries, but do its effects extend to the contents of the bottle? Does sustainably produced wine taste better or even different? Jon Ruel thinks not—not if you think of taste in the narrow sense. But if you think contextually, and you know that the wine you’re drinking was made with respect for the land, he says, “it doesn’t just taste great, it feels great!”

These wines are produced by wineries certified by Napa Green:

Beringer Private Reserve Chardonnay 2018 (Napa Valley)

Clos du Val Estate Cabernet Sauvignon 2015 (Napa Valley)

Hall Cabernet Sauvignon 2017 (Napa Valley)

Hoopes Cabernet Sauvignon 2017 (Oakville, Napa Valley)

Revana Terroir Series Cabernet Sauvignon 2017 (Napa Valley)

Robert Mondavi The Reserve Cabernet Sauvignon 2018 (To Kalon Vineyard, Oakville, Napa Valley)

Silver Oak Napa Valley Cabernet Sauvignon 2015 (Napa Valley)

Trefethen Cabernet Sauvignon 2016 (Napa Valley)

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

Join these rockstars of winemaking this week at @complinewineshop for Vino & Vinyl night featuring all Napa Green Certified Wineries! 

🗓️: Thursday, July 18th 
📍: Compline Wine Shop 
⏰: 7:00pm 

Get your tickets now at the link in our bio! 💃🍷

@tressabores, @ashesxdiamonds, @spottswoodewinery, @closduval, @larkmeadvineyards, @complinewineshop, @tisharoundtown
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Plan your tasting at @phiferpavittwine in August! 🍷

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” - Margaret Mead
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You’re invited.. 

Join us for a fun night featuring some awesome Napa Green wineries! Link in profile for tickets. 🎵🍷

📍: @complinewineshop 
🗓️: Thursday 6/18/24 7:00-9:00pm
🎟️: Linked in profile
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Plan your tasting at the beautiful new Garden Pavilion at Napa Green Champion winery @whitehalllane! 

Help support Napa Green while sipping on delicious Sauvignon Blanc and Merlot amongst the scenic views. Cheers to Climate Smart Wines! 🍷

#napavalley #winereels #sustainability #winetasting #winetrip #visitnapavalley #cheers #vineyardviews #winelovers
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Plan your trip to @cliffamily this August for our ‘Cheers to Climate Smart Wines’ campaign! 

Clif Family Winery & Farm will be creating a beautiful food and wine tasting menu for the month of August with a percentage going straight to support Napa Green! 

Plan your visit to the tasting room, food truck or gorgeous Enoteca Private Tasting Salon in August to enjoy great food & wine while helping to support this important initiative! 

#napavalley #sustainability #napa #cheers #winereels #winetasting #visitnapavalley #winebusiness #wineindustry #winetrip
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We’re thrilled to announce our ‘Cheers to Climate Smart Wines’ campaign starting in August! 

Several of our champion members will be curating special offerings to support Napa Green and highlight the brilliant work being done in Climate Action here in Napa Valley. 

Join us this August and visit @spottswoodewinery & @mkshepp!
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Economics of Organics on June 25th at @grgichhills. Register at the link in our bio. 

🎙️: @soilrainandhope 
🎞️: @mvino1
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Seeking third party auditors! Email for full details!
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Have you been to Napa Green Certified @boeschenvineyards yet?
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Team Green outing today at the stunning @boeschenvineyards as we celebrate big things that we can’t wait to share with you! 🌿
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One of the main resistances to phasing out glyphosate is increased labor and equipment costs. However, the costs of herbicides and fertilizers have risen dramatically, so increased labor demands can be offset by reduced supply chain purchases. 

In addition, leaders like Grgich Hills Estate have shown that regenerative organic farming can be cost-effective. According to an analysis by Brotemarkle Davis & Co. LLP accounting firm, the average annual per acre cost of vineyard management in the Napa Valley is $14,800, with $3,800 in depreciation. At Grgich, they spend $11,000 per acre, with only $1,300 in depreciation due to the longer life of their vineyards. 

Learn from regional leaders about the practical costs, benefits, and ROI of herbicide-free, organic, and regenerative vineyard management.

Confirmed Speakers:
• Ivo Jeramaz, Grgich Hills
• Phil Coturri, Enterprise Vineyard Management & Winery Sixteen 600
• Brad Kurtz, Gloria Ferrer
• Brenae Royal, St. Supery
• Rebekah Wineburg, Quintessa

Register at the link in our bio.
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“Storytelling is key… and sustainability is the most important topic in wine.”

Thank you @elinmccoy for an incredible and insightful conversation with @napagreen members about the stories most likely to capture journalists attention.
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Thank you to all who attended our Future of Water Workshop yesterday at Napa Green Certified @silveroakcellars! 

Stay tuned for more from our luminary speakers @mimicasteel, @todmostero, @petergleick & our own @abrittain.
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Join us for a special roundtable workshop with award-winning journalist Elin McCoy, global wine critic for Bloomberg News and US editor for the podcast The Wine Conversation, with listeners in 95 countries. 

Elin will sit down with a small group of Napa Green members (max 25 guests) and share her insights on the types of stories and pitches most likely to engage the media. In particular, she’ll focus on stories related to sustainable winegrowing, climate action, and social equity. 

Elin will speak and answer questions for about an hour. Then we’ll break into small groups to develop a story pitch, and come back together to present and get Elin’s feedback and input. This is a rare opportunity to get ideas and inspiration from a leading wine journalist. Register at the link in our profile.
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Climate Action & Regenerative Agriculture! Our sixth pillar that encompasses all that we do at Napa Green. 🌼
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