Napa RISE keynote speaker Maryam Ahmed. Credit: Kiki Romanik

Napa RISE offers the wine industry a roadmap towards greater diversity

Napa Resilience, Innovation, Sustainability, Empowerment (RISE), is a six-event symposium organised around the six pillars of sustainable wine growing leadership held each spring in the Napa Valley. This spring one session in particular looked at ways the Napa wine industry could become more inclusive.

When most people think of sustainability, protecting the environment comes immediately to mind. However, another part of sustainability – the social side focusing on employees and the community – is often overlooked. Yet, at a recent Napa Rise seminar, speakers emphasised that this aspect of sustainability is the most essential.

‘It is an uncomfortable topic to discuss,’ stated keynote speaker Maryam Ahmed, CEO of Maryam + Company and co-founder of the Diversity in Wine Leadership Forum. ‘However, this aspect of sustainability, which focuses on social justice, diversity and inclusion, is the most important.’

Napa Rise co-founder and seminar speaker Martin Reyes MW, added: ‘No other pillar in RISE (water, energy, soil health, packaging, climate action) has justice or fairness as such an overt part of its essential tenets. When we consider social sustainability, we deal with people, and with that come the eggshells.

‘Most of us are still learning. It’s not perfect, But that shouldn’t stop us from trying and admitting we have a long way to go.’

Ahmed and Reyes led a session that highlighted five steps that wineries and wine-related businesses could take towards a more inclusive Napa wine industry. And even though some people are nervous about making mistakes, most speakers urged that wine businesses just get started.

Active leadership engaged in DEI

The beginning of the seminar addressed the need for wine executives to step forward and address DEI (diversity, equity and inclusion) issues in their companies. Tod Mostero, director of viticulture and winemaking at Dominus Estate in Napa Valley, compared the need to promote diversity in the workforce to that of promoting biodiversity in the vineyard. He explained how leaders could set JEDI (justice, equity, diversity and inclusion) goals in their wine businesses.

C. Mondavi & Family CEO David Brown described how DEI infuses the culture at Charles Krug winery. ‘From recruiting practices to pay and benefits, promotions, and all other aspects of employment at Charles Krug winery, an environment of equity is of the utmost importance,’ said Brown. He also described how the winery is a majority women-owned business and that he was promoted to the CEO position internally.

Diversity training and certifications

More and more wine businesses are incorporating diversity training into their strategy. For example, Charles Krug offers inclusive leadership and unconscious bias training. Both empower employees to act and lead in uncomfortable situations with expanded confidence and empathy.

Training tasting room employees on how to handle ‘micro-aggressions’ from customers, as well as not to deliver ‘micro-aggressions’ to customers, is also becoming increasingly important. Stevie Stacionis, the owner of Bay Grape Wine shops, described how she trains and mentors her employees on dealing with these subtle slights that are often delivered unintentionally but negatively impact those who hold marginalised identities.

Nufo Solorio, vice president of operations for Silverado Farming, explained how important it is to provide vineyard workers with all types of training, including soil health, mathematics, computer literacy, leadership and English.

Scholarships for wine education and immersion opportunities

Another great way to promote more diversity in the wine industry is to support scholarship efforts for under-represented populations to go on a wine immersion experience or to take part in wine education. This exposes elements of the wine industry to those who have not historically had access to opportunities and can lead to longer term diversity in the industry.

The Roots Fund is a non-profit organisation that sends scholarship recipients to visit wine regions in France and California. It also offers other educational scholarships. Its mission is ‘to nourish and enrich the lives of communities of colour in the wine industry’.

Field Blends, operated by Maryam + Company, is another wine tour business that offers scholarships for diverse candidates and, to date, has conducted tours to New York and Washington wine regions.

Wine apprenticeships

Some wine businesses are establishing apprenticeship programmes for Black, Indigenous, and People of Colour (BIPOC) and Lesbian, Gay, Bisexual & Transgender (LGBT) candidates to encourage more workforce diversity. One example is Silver Oak, which partnered with the Veraison Project to recruit for the programme.

After reviewing a pool of applicants, Tahlia Suggs and Courtney Guntz-Summers were selected to complete a year-long apprenticeship. They worked in all aspects of the winery, including customer relations, tasting room and cellar operations, as well as the vineyard.

Silver Oak apprenticeship co-creator, Veronica Jauregui, stated: ‘Tahlia and Courtney have made a profound impact at Silver Oak. We hope they are the first of many to go forth and make the wine industry a more inclusive and diverse space.’

After the apprenticeship, Guntz-Summers summarised: ‘I have fallen in love with the challenge and camaraderie of the industry.’ Suggs reported that the experience ‘has allowed barriers to be broken down within the wine industry to allow access to the BIPOC community’.

Hiring, mentoring and retention metrics

Progressive wine businesses are also actively recruiting under-represented employees and ensuring they have a mentor – whether another employee or a manager – to help them feel comfortable within the company culture. Likewise, these businesses use metrics to track the percentage of diverse new hires, maintain retention metrics and conduct exit interviews.

 

‘During orientation, we provide optional reporting on gender, and identity to track diversity,’ reported Stacionis of Bay Grape Wine. ‘In this way, we can track our DEI progress and have seen increases in all categories.’

Stacionis concluded her presentation with an encouraging statement. ‘It’s really easy to talk about DEI, but walking the walk is much more difficult and terrifying. By being here today, I hope to encourage someone else to start their own walk or even a quiet crawl.’

Making the commitment to third party certification takes time and effort, but it is worth it to demonstrate our commitment to the community and to protect our watershed, our land and the air we breathe.​

Economic benefits & ROI of workshops: In a time of changing consumer trends, we want you think of us as extended members of your team. We are here to help share information of ways to not only increase your sustainability but also share with you how these things bring with them ROI, decrease in cost, consumer approval & many other economic benefits. 

Join us at our All Things Bottle Sustainability Workshop to hear from our panel of experts. Registration is $20 and the link can be found in our profile. Cheers!
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📣 Don’t miss these events! 

April 26th - All Things Bottle Sustainability, Pine Ridge Vineyards, 9:00am.

May 23rd - The Future of Water Workshop, 9:00am. 

On April 26 we have 12+ speakers covering all aspects of climate smart glass and packaging. Digging in on the truly most sustainable recyclable/compostable/reusable options, with some product show and tell. 

On May 23 we have keynotes from two incredible speakers and internationally renowned experts: Peter Gleick, co-founder of the Pacific Institute and author of The Three Ages of Water, and Mimi Casteel, vineyard manager at Hope Well Wine and forest ecologist. 

Register now!
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Join us for a dinner that brilliantly combines luxury and sustainability with Vintner Kia Behnia, acclaimed Chef Dave Cruz and The Wine Bible Author, Karen MacNeil! 

This event will help Napa Green raise much needed funding to keep our non profit thriving. For more info head to the link in our bio or email social@napagreen.org!
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We invite you join us at a very special wine dinner with @karenmacneilco, Chef Dave Cruz and @neotempowines to raise funds for climate action in the wine industry. 

For further details please go to the link in our profile or email social@napagreen.org. 

We hope to see you there. Cheers!
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Happy Earth Month! While our members celebrate the Earth every day of the year, this month is a great time to showcase those sustainability practices and tell consumers what you do to be green! Be sure to tag @napagreen in your posts, join us @earthdaynapa, and reach out for more ways to get involved!
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Meghan brings her passion for wine and sustainability together in her role as @napagreen’s social media manager. She is both a Vintner and Certified Sommelier and helps our members share their sustainability stories, emphasizing how caring for nature and community elevates both quality and guest experience. 

Thanks for your unwavering passion and dedication @mvino1!
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Join the @napagreen team this earth month at events around the valley at @cliffamily @earthdaynapa @silveroakcellars and more.

We look forward to talking (and drinking) sustainability with you!
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Say hi to @marisataylorwines, our Winery & Climate Specialist. Marisa has supported sustainable farming and green practices from vineyard to cellar and across all winemaking operations and continues to leverage her expertise to help wineries become climate action champions. 

Thanks for all you do!
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Last week we had a great climate smart burn and alternatives demonstration @gloriaferrerwinery where attendees learned techniques for a conservation/low-smoke burn with demonstrations from @thecleanburncompany and @napa.char. 

Additionally, speakers from @naparcd and Treasury Wine Estates presented the results from a recent vineyard biochar application research project. 

Learn more on our website.
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Have you met Sierra, our Climate & Soil Specialist? Sierra works tirelessly to advance climate resiliency in the Napa Valley by collaborating with growers to realize their climate action aspirations. 

Say hi to @growresiliently next time you see her in the field. Thanks for all that you do, Sierra!
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On average 40-60% of a vineyard and winery’s carbon footprint is from packaging and distribution alone. Join us to explore climate smart, sustainable glass, closures, the future of reusable glass, alternative packaging. Hear case studies. Learn what is truly recyclable, and new opportunities to recycle film wrap and label backing. Since 2020, climate smart marketed CPG products have doubled in sales to $3.4 billion. Wine bottles and packaging can be leveraged to meet rising consumer demand for climate smart products.

Get tickets to this workshop @pineridgewine to hear from @napagreen @consciouscontainer @revinobottles @keystonecapsules @cork_supply @neotempowines @estal_packaging @uppervalleydisposal @naparecycling and more!
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You may have seen Megan, our Winery Program Manager, out and about sporting her @napagreen shirt and talking about green practices. Utilizing her background in hospitality, sustainability and engineering she is dedicated in guiding businesses toward a more sustainable future. 

Thanks for all you do @love.dream.breathe!
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Join us for All Things Bottle Sustainability on Friday, April 26th. Link in bio to register!
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Cheers to @abrittain! Anna has worked locally, nationally and internationally on environmental management, including leading @napagreen and @naparise to the forefront of the wine industry climate action movement. 

Keep an eye out for her with our unofficial mascot, Lily, sharing our best practices, facilitating action and growing resilience in our industry and community. 

Thank you for all you do!
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