NAPA GREEN NEWS

Happy harvest!

The intervening time since last harvest has passed quickly, with our:

While so many of you will be busy making this year’s wines (that I can’t wait to try), our team is diving into planning for next year’s RISE Climate & Wine Symposium. Ticket sales are live. And we’ll be hosting at least three more events this year:

We’re going to have some BIG NEWS to share this fall, so please be on the lookout. We’re grateful for our community, and what looks to be another beautiful vintage. 

Thank you,
Anna Brittain
Executive Director

NEW CLIMATE SMART LOGOS

You asked, we listened. Quite a few members have said they would be more likely to use the Napa Green logos on labels and packaging if there was another word or two helping guests, customers, sommeliers, retailers, and distributors understand what it means to be certified. 

All Six Pillars of Sustainable Winegrowing Leadership contribute to reducing and drawing down emissions. Our members are “Climate Smart” leaders. See our Climate Smart Talking Points

So now there are three new Climate Smart logo options. You can keep using the current Napa Green Vineyard and Winery logos for now. For members who are comprehensively certified both Napa Green Vineyard and Winery, there is now a 2-in-1 “Soil to Bottle” logo available. 

If you would like to use the logos on wine packaging or labels, please see the Logo Use Guidelines, and fill out and submit the appropriate Application. Please note, a new application needs to be submitted for each vintage. 

Napa-Green-Map-2024

PREMIERE CHEERS TO CLIMATE SMART WINES CAMPAIGN!

Who doesn’t like being smart? Napa Green is stepping up promotion of our members’ commitment to sustainability and climate action. We’re grateful to the 21 members who jumped onboard to be a part of our inaugural Cheers to Climate Smart Wines campaign. This is a chance to spotlight the leading climate smart practices of these and all our members. And it also serves as a meaningful platform to give back to the Napa Green nonprofit.

We know this campaign is reaching consumers and industry leaders, because we’re hearing from them, and the numbers don’t lie! We’ve had over 35,000 views of our Climate Smart reels and social content. The Cheers to Climate Smart Wines landing page has had >850 visits. Reels from members like @WhitehallLane have received thousands of views, and posts from other members have hundreds of “Likes.” On @NapaGreen’s Instagram

  • We have reached 10,000 accounts. Instagram is a crowded place right now and it’s hard for businesses and organizations to stand out and make an impression. We are.
  • Over 600 accounts have engaged with us, meaning clicked on our profile, left a comment, or liked a post.
  • We’re closing in on 4,000 followers. These are real, engaged wine consumers and wine industry decision-makers.

We plan to repeat this campaign for Earth Month, so please let us know if you want to be involved. Contact megan@napagreen.org.

80 VINEYARDS, 40 GROWERS, 10,000 ACRES NAPA GREEN VINEYARD CERTIFIED

Less than three years after the rollout of the next-level Napa Green Vineyard certification we’ve hit some important milestones. We now have 40 growers and 80 vineyards certified, with another 20 growers actively pursing certification. Napa Green Vineyard is a whole-property certification so we have 5,000+ vineyard acres and another 5,000+ surrounding acres certified, encompassing hedgerows, creeks and river, wildlands and forests. 

We’ve collaborated with 10 Vineyard Management Companies on certification for their clients, and these VMCs have themselves been audited to ensure they meet the “Social Justice, Diversity & Inclusion” standards with their teams and employees. Social sustainability is foundational for economic and environmental sustainability.

Napa Green Vineyard is a cutting-edge certification developed specifically for the wine industry, providing a practice- and performance-based roadmap for regenerative viticulture, climate action, and social equity. In addition to expert knowledge, training, and resources we provide hard to find consulting services at a fraction of their value. Our Vineyard team provides custom regenerative “Carbon Farm Plans” for each certifying property (worth $1,500-3,000+), as well as Irrigation Distribution Uniformity Assessments (worth $1,000-2,000+). 

Learn more and join our community of leaders: https://napagreen.org/vineyard-certification/

CLIMATE ACTION MATCHING GRANTS

We’ve awarded over $35,000 in matching grants to enable: 

  • Grazing at Corison
  • Partnership with Napachar to use low-pollution flame-cap kiln to process pulled vines and develop biochar as amendment for replant at White Rock Vineyards
  • Year-round grazing at Tres Sabores
  • Securing new weed management tools (e.g., Fischer Twister) for St. Supéry and Paul Hobbs
  • Piloting three different herbicide-free vineyard management techniques at Chimney Rock
  • Improving irrigation efficiency and monitoring

Stay tuned this fall for another opportunity to access implementation $$$.

CONGRATULATIONS AMORIM!

In June, World Finance Magazine named Amorim the Most Sustainable Company in the Wine Industry. We are consistently impressed by their whole system approach to sustainability. Congratulations on this much deserved recognition!

Napa Green Sponsors

Napa Green is grateful to our sponsors, who help fund our expanding operations and programs. If you are interested in becoming a Napa Green Sponsor please reach out to Napa Green Executive Director, Anna Brittain.