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Napa Green | Champion Story
Most wineries don’t pursue sustainability certification for marketing purposes. But, an increasing number of studies shows both consumers and trade value environmental stewardship and use this information in their wine purchasing and sales decisions.
Sustainability can help differentiate your wine and serve as a tiebreaker on the shelf. In one of their key Canadian markets, Jackson Family Wines recently tested the correlation between advertising their environmental commitment and sales. The result? A 19 percent sales increase simply by using bottleneckers with sustainability information. A 2017 study from Cone Communications offers additional support: of 1,000 U.S. consumers surveyed, 89 percent said they would switch to a brand associated with a good cause given similar price and quality.
In 2016, Wine Opinions surveyed 457 retailers, wholesalers, distributors and importers. More than 70 percent said that sustainable practices often or sometimes served as a factor in choosing a wine to market or sell to customers. When asked why, 72 percent said there is increased demand for sustainably produced wines; 71 percent said they personally care about sustainable or environmental attributes of wines; and 67 percent said sustainable production is a useful selling feature or attribute of the wine.
There is also growing evidence that wine consumers are willing to pay a premium for sustainable products. A 2015 Nielsen Global CSR study found that more than 70 percent of millennials and 50 percent of baby boomers were willing to pay more for a socially or environmentally responsible product. In 2017, Sonoma State University surveyed 300 wine consumers and the majority indicated they would pay $1-3 more for a bottle of certified sustainable, organic or Biodynamic wine. Notably, economists at Washington State University recently analyzed 45,000 red wine ratings by Wine Spectator from 1989 to 2014 and found that Napa Green certified wines demanded a price premium of $4.40 a bottle.
Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.
@antinorinapavalley family’s winemaking legacy spans over six centuries. To ensure that legacy continues, they have a deep commitment to sustainability and the care of the land for future generations.
Hear why Antinori is exploring the use of @hopenvironmental1965 soil compostable tie tape in the vineyard.
#regenerativevineyard #greenbusiness #sustainablewinery #greenpurchasing #landstewardship
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@mvino1 has spent her career in the wine business telling the unique stories of wineries and as a Sommelier and Vintner. Here she has created an itinerary that showcases a rich variety of regional efforts in the Stag’s Leap District, Oakville and northern St. Helena. Check it out to experience the whole systems, regenerative practices at each of these @napagreen certified wineries that are as essential and unique as the terroir we pride ourselves on here in Napa Valley.
📍 @chimneyrockwinery
📍 @bcellars
📍 @boeschenvineyards
Visit these wineries to create deep meaningful connections and support local, sustainable businesses. Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
🍃 Save green and drink green!
If you’re visiting the Central Napa Valley from anywhere in California, January is a great time to check out these incredible #NapaNeighbor deals from @napagreen certified members running through the end of the month.
📍 @ballentinevineyards
📍 @barnettvineyards
📍 @cliffamily
📍 @freemarkabbey
📍 @grgichhillsestate
📍 @mummnapawinery
📍 @pejuwinery
📍 @rombauervineyards
📍 @rutherfordhillwinery
📍 @schweigervineyards
📍 @stsupery
📍 @tressabores @tressaboreswinery
📍 @vsattui
📍 @whitehalllane
📍 @zdwines
Check out @napavintners or reach out to each winery for more info, and stay tuned for more adventures heading North.
#winetasting #visitnapavalley #sustainablewine
We love working with @mcecleanenergy to not only help you save energy but also money!
Hear from Dominus Estate’s Tod Mostero to hear how much they saved from a lighting change then connect with the Napa Green or MCE team to learn more.
🎥 @robot_productions
#energyefficiency #climateaction #sustainablebusiness #greenbusiness #sustainablewine
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Check out these stunning @napagreen certified wineries in this itinerary from @evyncam that takes you from the bay to the forest to explore the wide range of ecosystems that Napa Valley has to explore.
📍 @bouchaine_vineyards
📍 @ruddestate
📍 @seaveyvineyard
Visit these wineries to create deep meaningful connections and support local, sustainable businesses. Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
🍃 Save green and drink green!
If you’re visiting the Southern Napa Valley from anywhere in California, January is a great time to check out these incredible #NapaNeighbor deals from @napagreen certified members running through the end of the month.
📍 @antinorinapavalley
📍 @artesawinery
📍 @chimneyrockwinery
📍 @cliffledevineyards
📍 @hydewines
📍 @odetteestate
📍 @pineridgewine
📍 @priestranchwine
📍 @robertcraigwinery
📍 @robertmondavi
📍 @stagsleapwinecellars
📍 @truchard
Check out @napavintners or reach out to each winery for more info, and stay tuned for more adventures heading North.
#winetasting #visitnapavalley #sustainablewine
Find out what being @napagreen certified means to @joshwidaman and the team @pineridgewine, then go for a visit and taste the love in every bottle!
#sustainablewine #regenerativeviticulture #winetasting
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Check out this itinerary by @danpetroski of participating @napagreen wineries and vineyards that contribute to the long-term health of our land and ensure that Napa Valley remains a thriving and beautiful region for future generations.
📍 @larkmeadvineyards
📍 @silveroakcellars
📍 @vsattui
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
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This is not your typical itinerary by @abrittain – wetting your palate for wine producers that are difficult, perhaps impossible, to visit. However, if you are a wine connoisseur seeking exceptional wines from sustainability and climate leaders you should absolutely put in the effort to secure wines from these @napagreen certified producers.
📍 @dominusestatewinery
📍 @lailvineyards
📍 @adamvs
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
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This itinerary is ideal for a girls’ trip or a day out with friends! Discover the sustainable side of Napa with @goodfriendsgoodfood itinerary, which celebrates diversity and offers wines tailored to a range of palates.
These @napagreen certified wineries provide beautiful settings to connect over fantastic wine, all while supporting positive change within the wine industry.
📍 @domainecarneros
📍 @rdwinery
📍 @trefethenfamily
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
‼️ Save this itinerary‼️
This itinerary by Sommelier and Vintner, @danpetroski, showcases a rich variety of regional efforts from @napagreen certified wineries with a diversity of style, size, production and profiles, where each place focuses on varies in accordance with their distinct microclimate.
Be sure to check out the second 1/2 of this itinerary to complete your visit!
📍 @ashesxdiamonds
📍 @cliffledevineyards
📍 @hydewines
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
@closduval’s bottles from Verallia are 30% lighter than traditional bottles, which represents a 34% reduction in carbon emissions from glass production alone!
Lightweight glass saves natural resources, lowers transportation costs and emissions, and reduces the risk of employee injuries. Not only is it infinitely recyclable, it’s also beautiful!
Get a bottle (or several) of this @napagreen certified wine to feel and taste the commitment sustainability from soil to bottle.
#winetasting #wineindustry #climateaction #lightenup #lightweightglassbottles
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Get insider information and tips to make the most of your trip to some of @reyeswine.mw’s favorite Napa Green certified wineries with this exclusive in-the-know Itinerary.
📍 @rdwinery
📍 @sequoiagrove
📍 @schramsberg
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
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This itinerary, by Master Sommelier, @andrearobinsonms, will take you to @napagreen Certified wineries, where we can see and taste the commitment to our planet and our community that pays off now in great wine, natural beauty and soil health, while paying it forward.
📍 @chandonusa
📍 @grgichhillsestate @grgichhills
📍 @troisnoixwine
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
Congratulations to @twentyrowswines for @napagreen Winery Certification!
Twenty Rows crafts small lots of their Napa Valley wines, at the @fiordisolewines certified sustainable facility. These wines are not only made with environmental impact in mind, they reflect honest varietal character and showcase the terroir where the grapes were grown.
#sustainablewine #sustainablewinery #napavalleywine
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This itinerary by @abrittain will take you to @napagreen certified, tucked away spots, run by some powerhouse women, deeply dedicated to the stewardship of the Napa Valley.
📍 @tressabores
📍 @viadernapavalley
📍 @spottswoodewinery
Looking for holiday experiences that create deep meaningful connections and support local, sustainable businesses? Check out our climate smart itineraries - you really can’t go wrong.
#winetasting #sustainablewine #winetastingitinerary
