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Napa Green participants have a sustainability story to share with consumers, trade and the media.

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Napa Green logos are helping wineries start conversations with consumers about their committment to sustainability.

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Vintners can leverage their participation across all communication channels, including their membership with the Napa Valley Vintners.

Are You Leveraging Your Sustainability Certification?

Most wineries don’t pursue sustainability certification for marketing purposes. But, an increasing number of studies shows both consumers and trade value environmental stewardship and use this information in their wine purchasing and sales decisions.

Today, we find the end consumer has a greater degree of interest in knowing that the wine they buy is both grown and produced in a sustainable manner. For our 2016 vintage, we have added the Napa Green logo to our back label to help convey that message.

Sustainability can help differentiate your wine and serve as a tiebreaker on the shelf. In one of their key Canadian markets, Jackson Family Wines recently tested the correlation between advertising their environmental commitment and sales. The result? A 19 percent sales increase simply by using bottleneckers with sustainability information. A 2017 study from Cone Communications offers additional support: of 1,000 U.S. consumers surveyed, 89 percent said they would switch to a brand associated with a good cause given similar price and quality.

When a company supports a social or environmental issue, 92 percent of consumers say they have a more positive image of the company; 87 percent are more likely to trust the company; and 88 percent say they would be more loyal to the company.

In 2016, Wine Opinions surveyed 457 retailers, wholesalers, distributors and importers. More than 70 percent said that sustainable practices often or sometimes served as a factor in choosing a wine to market or sell to customers. When asked why, 72 percent said there is increased demand for sustainably produced wines; 71 percent said they personally care about sustainable or environmental attributes of wines; and 67 percent said sustainable production is a useful selling feature or attribute of the wine.

One of the main benefits of Napa Green certification is the opportunity to have a new conversation with consumers. Many wineries have similar stories about unique soils, vineyard microclimates, terroir. Napa Green certification provides new positioning, new engagement, new stories for visitors that can help a winery standout and serve as an added incentive to join the wine club.

There is also growing evidence that wine consumers are willing to pay a premium for sustainable products. A 2015 Nielsen Global CSR study found that more than 70 percent of millennials and 50 percent of baby boomers were willing to pay more for a socially or environmentally responsible product. In 2017, Sonoma State University surveyed 300 wine consumers and the majority indicated they would pay $1-3 more for a bottle of certified sustainable, organic or Biodynamic wine. Notably, economists at Washington State University recently analyzed 45,000 red wine ratings by Wine Spectator from 1989 to 2014 and found that Napa Green certified wines demanded a price premium of $4.40 a bottle.

Underselling Sustainability

Consumers can’t respond to information they don’t have. The 2017 Cone Communications study notes, “Although consumers unequivocally stand ready to reward companies for their responsibility efforts, they need to hear about it first.” The 2016 Wine Opinions trade survey found that the top obstacles to selling more sustainably produced wines were lack of understanding and familiarity by consumers and wines are hard to identify or not clearly labeled. Meanwhile, respondents said the most effective way to promote certification was through clear and highly visible labeling or identification on the wine. Certified members of the Napa Green program can use the Napa Green Winery logo on the labels of wines made in certified wineries and can use the Napa Green Land logo if 95 percent of the grapes in the bottle were grown in Napa Green certified vineyards.

St. Supéry is very proud to be both Napa Green Certified Land and Winery. It’s definitely a marketing point. We display the logos on the back of all our bottles and talk about the certification in every presentation. At every tasting, people notice the logos and ask, ‘What does Napa Green mean?’ They want to know about the third-party certification. It is important to the consumer.

I've been at this for 30 years and this is the best, most well-thought-out program I've ever seen.​

Say hi to @marisataylorwines, our Winery & Climate Specialist. Marisa has supported sustainable farming and green practices from vineyard to cellar and across all winemaking operations and continues to leverage her expertise to help wineries become climate action champions. 

Thanks for all you do!
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Last week we had a great climate smart burn and alternatives demonstration @gloriaferrerwinery where attendees learned techniques for a conservation/low-smoke burn with demonstrations from @thecleanburncompany and @napa.char. 

Additionally, speakers from @naparcd and Treasury Wine Estates presented the results from a recent vineyard biochar application research project. 

Learn more on our website.
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Have you met Sierra, our Climate & Soil Specialist? Sierra works tirelessly to advance climate resiliency in the Napa Valley by collaborating with growers to realize their climate action aspirations. 

Say hi to @growresiliently next time you see her in the field. Thanks for all that you do, Sierra!
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On average 40-60% of a vineyard and winery’s carbon footprint is from packaging and distribution alone. Join us to explore climate smart, sustainable glass, closures, the future of reusable glass, alternative packaging. Hear case studies. Learn what is truly recyclable, and new opportunities to recycle film wrap and label backing. Since 2020, climate smart marketed CPG products have doubled in sales to $3.4 billion. Wine bottles and packaging can be leveraged to meet rising consumer demand for climate smart products.

Get tickets to this workshop @pineridgewine to hear from @napagreen @consciouscontainer @revinobottles @keystonecapsules @cork_supply @neotempowines @estal_packaging @uppervalleydisposal @naparecycling and more!
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You may have seen Megan, our Winery Program Manager, out and about sporting her @napagreen shirt and talking about green practices. Utilizing her background in hospitality, sustainability and engineering she is dedicated in guiding businesses toward a more sustainable future. 

Thanks for all you do @love.dream.breathe!
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Join us for All Things Bottle Sustainability on Friday, April 26th. Link in bio to register!
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Cheers to @abrittain! Anna has worked locally, nationally and internationally on environmental management, including leading @napagreen and @naparise to the forefront of the wine industry climate action movement. 

Keep an eye out for her with our unofficial mascot, Lily, sharing our best practices, facilitating action and growing resilience in our industry and community. 

Thank you for all you do!
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We’re so pleased to announce Verallia as a new Napa Green Sponsor and excited to see their work in creating lighter sparkling wine glass bottles with Napa Green Champion @domainecarneros! 

For more info on Verallia head to the link in our profile and for more info on becoming a Napa Green Sponsor email: social@napagreen.org 🥂
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We’ve had so much fun hosting and being out at events this March! It was great seeing you all at our Cutilvating Resilience Salon and Celebrate St. Helena event at @crockerstarr! 

We’re just getting warmed up because you know what next month is.. EARTH MONTH! 🌎🌱

Can’t wait to see more friendly faces celebrating our beautiful planet in April. Cheers! 🥂
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Join us for a not to be missed dinner experience. Only 20 guests in attendance will be looking out over the infinity pool at Neotempo’s organic vineyard, and the beautiful view of the Vaca Mountains beyond. Award-winning Chef Dave Cruz previously of Ad Hoc, will prepare a four-course, locally-sourced dinner paired with Cristal Louis Roederer Champagne and spectacular Neotempo wines. 

You will have the chance to share transformative conversations and form deep connections with industry leaders and changemakers. Special guest Karen MacNeil will share insights on “All Things Bottle Sustainability.” 

This will be, truly, unforgettable.

Claim your tax deductible tickets for April 26th asap and support local climate action. Information may be found at the link in our profile.
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Expedition Stags Leap! 🥾🍷

This is the way to our hearts! Plan your visit to Napa Green Certified winery @pineridgewine to taste the quality and learn all about climate smart practices in both the winery and vineyard! 

#stagsleap #napavalley #cabernet #regenerativeagriculture #winereels
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See and learn the technique for a conservation/low-smoke burn. Join us tomorrow for this no cost event at @gloriaferrerwinery! 

The Clean Burn Company and Napachar will run their BurnBoss air curtain burner and flame-capped kiln/ring-of-fire system for processing spent vines, fire fuel thinning, and other wood waste. All three of these techniques/technologies can be used to develop biochar. 

Michael Sippiora from Treasury Wine Estates will present the results of a recent vineyard biochar application research project.

Link in profile to register, see you tomorrow!
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In loving memory of the legendary Miljenko ‘Mike’ Grgich.
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Thank you to all who came out for our Weed Management event! For more info check out our online Weed Management Toolkit with FAQ’s, Case Studies, Resources and more. 

🌱🚜
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Cultivating Resilience in Napa Valley 🍷

A few tickets remain for the event THIS Thursday, March 14th at 3:00pm. Join Winemaker @matt_brain_, @cathycorison, @bedrockwines & @andrearobinsonms for a lively and interactive tasting of barrel samples and panel discussion. 

🎟️ Click the link in our profile to reserve your seat now.
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Join us THIS Thursday, March 14th for a panel on Cultivating Resilience with @cathycorison, @bedrockmorgan, @matt_brain_ & @andrearobinsonms. 

The event is held at @freemarkabbey and begins at 3:00pm. Please get your tickets ASAP at the link in our profile. See you there!
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